To give their festive season visitors an even more inspiring experience, the bookshop has collaborated with Damn Vandal to inject “some of the beach-street-surf spunk of Ballito, bringing the outside in and taking it to the next level,” according to Batya Bricker, Exclusive Books Marketing.
Yasmeen Olgar the Store Manager of Exclusive Books Ballito Junction was not happy having de rigueur stripes on the lip of space above the highest shelves of their bookshelves around the perimeter of the bookshop during their current facelift. The marketing team had to creatively ponder how to make this dead space visually and creatively appealing to stand out from the norm.
Enter local Graffiti Artist, father and businessman Shaun Oakley AKA Damn Vandal. Shaun has been commissioned by Exclusive Books to create graffiti art themed on books in their space. Shaun was born in Durban, has a degree in visual communications and 15 years of graffiti background. His iconic style is a mix of vector illustration and graffiti and usually has a street urban influence.
Unbeknown to Exclusive Books they have created a new retail in-store design concept of combining art and books, books inspired by graffiti and magic with words.
“This collaboration with a local artist is just the start of an Exclusive Books move to further entrench our stores in the local culture of each store. In addition to being a vital conceptual space for local writers and their work, inviting artists to share our physical space is just another way we hope to give expression to local voices and talent,” says Batya.
Details: Visit Exclusive Books at their new home inside Ballito Junction (Shop 639A).