A small business born out of passion, a desire to work together as husband and wife and an understanding of the importance of a strong, healthy immune system. This is Rooted.
They are local, environmentally-friendly and their cold-pressed juice shots are packed with loads of healthy deliciousness. They also donate all their unused fruit and vegetable pulp to an animal rescue farm! Meet Rooted owners, Barry and Kelly Pretorius.
PLEASE TELL US A BIT ABOUT YOURSELVES AND YOUR BACKGROUND.
We relocated to Ballito from Johannesburg two years ago. We both have jobs at companies based in Joburg, but always dreamed of having our own little business and running it as a husband-and-wife team. We share the same ethics and values and complement each other’s strengths and weaknesses. We have three children and our third is only eight months old. Barry is passionate about business and people, loves fishing and cooking and is always up for an adventure! He has a heart of gold and is the first to respond to a call for help of any kind. I am fiercely passionate about family, a huge softie and a creative. I love drawing, painting and writing.
HOW AND WHEN WAS THE IDEA FOR ROOTED BORN?
As it did for a lot of people, Covid really opened our eyes to what is important in life and made us want to follow the dreams we had put on the back burner. It also highlighted the importance of a strong immune system and health and wellness in general for us. As Christians, we prayed long and hard, and felt lead to start Rooted in a time that may not be an ideal time to open a small business. Now we are trusting that all the hard work, as well as our honest and ethical approach to business, will keep us going for the long run and help us grow.
TELL US A ABOUT THE BUSINESS AND WHAT YOU OFFER
We started off with over 30 different shot recipes which we then tasted and tweaked between us and our two older children. Eventually we worked them down to 11 and then we handed out samples to friends, colleagues and our church family until we decided on the final five flavours. We have recently added a sixth, which is a beetroot one, as well as a kids’ shot too. We brought in two partners who share our love for health and wellness.
We love the environmentally-friendly aspect of your business. Tell us about this.
Our shots are bottled in glass, and we are trying to be sustainability-focused. Our repeat customers receive discounts off their next shots when they return their bottles to us to ‘rejuice’. Our motto is “rejuice, reuse, recycle, repeat”. Our peels and pulp go to Flag Animal Farm and we hear from the owner Gen that the tortoises and rabbits gobble it before any of the other animals get a chance! We do our shot deliveries ourselves so that we can meet our customers (often with baby Grace along for the ride) and we love nothing more than hearing how much our shots are enjoyed by adults and children alike.
CAN YOU SHARE A BIT WITH US ABOUT HEALTH SHOT TREND AND WHY IS HAS BECOME SO POPULAR?
Health shots are concentrated and packed full of goodness. When fruit and veggies are cold pressed (like ours) they are not exposed to the heat of the motor as they would be with a centrifugal juicer, ensuring that none of the vitamins and minerals are destroyed. We use low yielding veggies, which means that a lot of veggies are used to make a small amount of juice. We have photos that show the exact weights of fruit and vegetables that go into each shot. It’s mind blowing how much you consume in one 50ml bottle. Its quick and easy to take a shot and you know you have given your body a dose of goodness. We also use a lot of ginger.
One of our shots has more ginger in it than any other ingredient! The health benefits of ginger are endless. We also use fresh turmeric root in one of our shots (not the powdered spice) and combine it with black pepper to help with the absorption of curcumin, which is in turmeric and helps with inflammation and several other things. Juice shots are a great way to get a good boost of energy first thing in the morning or after a workout. They are also a great way to get your children to get their greens in. It’s much easier to get a picky eater to have one gulp of our green shot than to get them to eat a bowl of spinach!
Photo credit: Tipanga Badenhorst