Heading up her boutique brand communications consultancy, Louise Hunt is a respected name in PR and marketing – specifically in the property industry. She is a strong, bold and creative strategist with a spontaneous laugh, limitless energy and a head for real estate.
Twenty years ago, Louise opened the doors to Hunt PR. She did so with supreme confidence, because her personal and geographic history placed her at the heart of what she does best.
Not only was she raised on the shores of Umdloti, but her family history stretches back to the 1900s to Squire Samuel Bacon, a pioneer of this prestigious seaside town. The North Coast is in her blood.
Growing up, Lou’s parents, too, had a notable influence on her understanding of real estate, from negotiating a deal to appreciating architectural aesthetics, beautiful design and the value of identifying a good investment. Today, she shares this love for, and instinctual understanding of, the vagaries of this ever-changing landscape.
While Louise’s public relations expertise is not limited to property, she’s undoubtedly played a leading role in writing, sharing, telling and bringing the dynamic story of the North Coast and many of its catalytic developments to the wider public. She has built long-standing relationships with leaders in this industry, respected figures in the property world and individuals within the communities in which they operate. She’s launched developments and precincts and documented the extraordinary story of urban development as Umhlanga Ridge and other nodes transformed.
Recently, she’s contributed towards crafting a unique sense of place with acclaimed developers, Collins Residential, in a series of prestigious developments and her consultancy was appointed by managing broker, Andrew Thompson, to represent eXp South Africa – one of 18 countries in the world’s fastest growing and largest property brokerage in history.
With her knowledge of North Coast residential property in particular, we asked Lou to share her thoughts on the future of our own burgeoning ‘gold coast’.
“The projected growth for the region is extremely exciting. Sustainable, responsible development that honours the environment while connecting communities is key,” she muses.
“Many of new developments taking shape have a fresh niche offering – there’s a home, a landscape, an ethos to suit everybody’s pocket and vision for their future. The past few years have highlighted our need for a reset, a rethink of how we want to live. With its natural beauty, gentler, more secure way of living and empowering focus on letting nature lead, there’s nowhere else that offers that good life… and a really solid investment.”