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Sholain Perumal

Philanthropist, CEO and ambassador for women empowerment … Ballito resident, Sholain Perumal is the powerhouse and driving force behind these incredible brands.

CEO by trade and philanthropist by heart, Sholain Perumal is a voice for women empowerment. She is proof that you can achieve what you want in life through consistency and hard work. Starting from humble beginnings, Sholain stepped into the working world as a cashier in a supermarket after matriculating. Despite having no money to study further, this did not deter her from pursuing the life she dreamed of.

Sholain ensured that every job she had was a stepping stone and a learning experience that would eventually bring her to this point in her career. Today, she is the CEO of six businesses and the founder of the “Now You Can” charity organisation. Sholain is more than just a business woman, her purpose in life is to help, motivate, empower and mentor people from all walks of life and she is able to live out her purpose with help from her many businesses.

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She offers employees and people around her the opportunity to grow within her organisations, as well as mentoring and offering them a chance to be business partners as she guides and empowers them to DREAM BIG.

The Gold Bar
The Gold Bar – a company with a heart – is a gold recycling company with six stores around the country. Offering a safe, secure and upmarket environment to trade in all your old, unwanted gold jewellery for CASH, the company’s culture is based on honesty and integrity and they offer a transparent gold testing process. The Gold Bar believe in building relationships with their customers, and are always available to listen to the stories behind the items being sold. The Gold Bar empowers their customers with cash in their hand to use as they wish.

Sensational Hair, Nails and Beauty
Sensational Hair, Nails and Beauty, is your ultimate ‘happy place’, offering all your grooming services and needs under one roof. After launching a successful branch in Umhlanga, owners Sholain Perumal and her sister Annelyn Chreenjeeth are proud to announce the opening of their brand new salon at Cornubia Mall together with shareholders Ginene Gounder and Vanessa Lachman. “Grooming and taking care of yourself is not a luxury but a necessity (for both men and women alike), and we are proud to have amazing monthly specials to ensure everyone can afford to spoil themselves” says Sholain.

Whimzical Couture
With the opening of Sensational Hair Cornubia Mall came the launch of Whimzical Couture – an elite clothing brand for women – managed by Maggie Marimuthu. This project is extremely special to Sholain, as it has been a dream of hers from a young age. Seeing it come to life has been overwhelming and a very proud moment for her. Whimzical Couture offers a range of clothing that’s fun, flirtatious and sophisticated. It encompasses motivation, empowerment and Sholain’s love for travel, taking you from the boardroom to a night out or even a casual Sunday stroll. It’s all about keeping your standards high, feeling “whimsical” and looking fabulous at the same time.

Designer Prints
Designer Prints is a graphic design and print company, formed by Sholain in 2021 and managed by Tyron Govindsamy. Specializing in all your branding needs, they offer amazing tailor-made business start-up packages based on your individual preferences. Taking the time to understand their clients’ needs and come up with the best solutions, they offer everything from company logos and business cards to pull-up banners as well as birthday banners, printed and electronic invitations, personalised t-shirts, mugs and other gifting options.

Redhouse Photography
Sholain Perumal, acting as a venture capitalist and mentor, has partnered with Shane Kuppasamy, Shalen Kuppasamy and Kimone Kuppasamy to start the Redhouse Photography brand, which offers a range of tailor-made photo shoots to suit your budget. They specialise in capturing those special moments and ‘creating eternal memories’. Whether it is a family or individual shoot, real estate photography, a photo shoot of your car or business photography, they can capture it beautifully. They also offer digital marketing packages to suit any budget, creating amazing posts for your social media marketing according to your specifications and managing social media accounts.

Specialised Accounting
Coming from a strong finance background, Specialized Accounting was formed by Sholain Perumal and Ginene Gounder. Offering payroll and bookkeeping services to companies at reasonable rates, Sholain believes that finance is the heart of every company and the importance of an accurate set of management accounts to analyse monthly is imperative. “We pride ourselves on our systems and controls when it comes to finance. Let us help you structure your company for the best results,” says Sholain.

Now You Can
The Now You Can charity organisation encompasses Sholain’s purpose in life – to help change the world with one act of kindness at a time. Through this organisation, which is funded by her businesses, she is able to accomplish various charity initiatives on a monthly basis – from grocery hampers for those in need to care packs for abused women and children and jerseys for school children. In addition to helping people with basic needs in life, she has also embarked on motivational talks in schools and at empowerment workshops for women, further cementing her commitment to making a difference in the world, ‘one act of kindness at a time.’

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