{"id":16348,"date":"2021-10-29T11:31:41","date_gmt":"2021-10-29T09:31:41","guid":{"rendered":"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/?p=16348"},"modified":"2024-05-28T12:34:27","modified_gmt":"2024-05-28T10:34:27","slug":"active-comfort-and-elegance","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/blog\/2021\/10\/29\/active-comfort-and-elegance\/","title":{"rendered":"Active comfort and elegance&#8230;"},"content":{"rendered":"<h3>The athleisure fashion trend seems to be here to stay \u2026 and we couldn\u2019t be happier. The latest activewear range to hit the North Coast was created by a young entrepreneur who wanted to make it easy for people to go from doing everyday life straight to gym, with ease!<\/h3>\n<p>Feeling comfortable and looking stylish. It\u2019s the ultimate fashion goal, right? Add versatility and the fact that this range is made to suit all body types \u2026 and you have a pretty awesome combination!<br \/>\nFounded by 20-year-old Ballito resident Gemma Limbert, Gaia Activewear is all about making women feel good about themselves, while at the same time making their lives a little easier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16350 size-full\" src=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557.jpg\" alt=\"\" width=\"1449\" height=\"1824\" srcset=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557.jpg 1449w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-318x400.jpg 318w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-813x1024.jpg 813w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-768x967.jpg 768w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-1220x1536.jpg 1220w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-696x876.jpg 696w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-1068x1344.jpg 1068w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/image1-4-e1634812483557-334x420.jpg 334w\" sizes=\"auto, (max-width: 1449px) 100vw, 1449px\" \/><br \/>\n\u201cI used to go to gym when I was in matric, but often had to cancel with my trainer because I just didn\u2019t have time to change into gym clothes. My mom, who is always rushing from work to gym, had the same problem. My goal was to create interchangeable outfits that would make it easy to transition from leisurewear to activewear quickly and easily.\u201d<br \/>\nFashion was never the direction Gemma saw herself going in, but when Covid forced her to stay home instead of going overseas to study architecture as planned, she decided to start her own business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16349 size-medium\" src=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-359x400.jpg\" alt=\"\" width=\"359\" height=\"400\" srcset=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-359x400.jpg 359w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-918x1024.jpg 918w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-768x856.jpg 768w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-1378x1536.jpg 1378w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-696x776.jpg 696w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-1068x1191.jpg 1068w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert-377x420.jpg 377w, https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Gemma-Limbert.jpg 1401w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/>As the daughter of Mangwanani founder Erin Limbert, Gemma says she grew up surrounded by entrepreneurs. \u201cI loved my childhood. We moved around a lot when I was little, but settled in Zimbali when I was five years old. We travelled extensively and I hope to continue travelling for the rest of my life. I\u2019ve already been to 18 countries,\u201d she says, smiling.<br \/>\nAlthough she was never strong at academics at school, Gemma says she did very well in her matric year and was accepted to study architecture at the Queensland University of Technology in Australia. \u201cBut then Covid happened and, because I was still so young, I didn\u2019t want to go so far from home and risk being stuck there on my own.\u201d<br \/>\nForced to keep herself busy while at home, Gemma came up with the idea of Gaia Activewear. \u201cWe are an entrepreneurial family. My sister and I were always dreaming up business ideas growing up and we would talk about them at the dinner table. She even has a collection of logos and business names that we came up with,\u201d Gemma laughs.<br \/>\n<em><strong>\u201cI never wanted to study fashion design, but I have always loved fashion and feeling confident in what I\u2019m wearing. I know if I have a good outfit on, I\u2019m going to have a good day!\u201d<br \/>\n<a href=\"https:\/\/bit.ly\/3mqNLxU\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16600\" src=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2021\/10\/Fashion_300x250.jpg\" alt=\"\" width=\"300\" height=\"250\" \/><\/a><br \/>\n<\/strong><\/em><\/p>\n<p>It is the versatility of the items, she says, that really sets the brand apart from others. The range includes seamless, ribbed leggings and shorts and bra sets in a variety of beautiful, neutral colours. Another thing worth mentioning is the fact that items are suitable for all body types. \u201cI was never the \u2018skinny girl\u2019 growing up and finding comfortable exercise clothes was a challenge. They always seemed to be made for smaller bodies. I was determined to create a brand that comfortably fits all body types. I\u2019m passionate about promoting body positivity for all shapes and sizes.\u201d<\/p>\n<p>Giving back \u2013 to those in need and the environment \u2013 are important factors that Gemma hopes to incorporate into her brand as it continues to grow. She has goals of making Gaia completely environmentally-friendly and would like to create a channel that allows her to lift up those from disadvantaged communities. \u201cThe aim is to eventually manufacture everything locally and I see us going into Africa and building hospitals and schools one day. I know these are big dreams, but I think we can get there. This is an ethos we learnt from our mom and my sisters and I all love giving to others. It makes us happy.\u201d<\/p>\n<p><strong>Details<\/strong>: @gaiaactive21<\/p>\n<h3><strong>WIN<\/strong><br \/>\nGaia Activewear is offering one reader the chance to win a Gaia hamper worth R1000. To enter, find this post on our social media platforms @GetItMagNC &amp; follow the prompts.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The athleisure fashion trend seems to be here to stay \u2026 and we couldn\u2019t be happier. The latest activewear range to hit the North Coast was created by a young entrepreneur who wanted to make it easy for people to go from doing everyday life straight to gym, with ease! Feeling comfortable and looking stylish. [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":16355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,479,20],"tags":[5389,5390],"class_list":{"0":"post-16348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-competitions","8":"category-people","9":"category-personalities","10":"tag-gaia-activewear","11":"tag-gemma-limbert"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Active comfort and elegance... - Get It Ballito &amp; Umhlanga<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/blog\/2021\/10\/29\/active-comfort-and-elegance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Active comfort and elegance... - Get It Ballito &amp; Umhlanga\" \/>\n<meta property=\"og:description\" content=\"The athleisure fashion trend seems to be here to stay \u2026 and we couldn\u2019t be happier. 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