{"id":44187,"date":"2026-08-17T14:03:49","date_gmt":"2026-08-17T12:03:49","guid":{"rendered":"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/?p=44187"},"modified":"2026-08-17T14:03:49","modified_gmt":"2026-08-17T12:03:49","slug":"the-rise-of-rental-fashion","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/blog\/2026\/08\/17\/the-rise-of-rental-fashion\/","title":{"rendered":"The rise of rental fashion"},"content":{"rendered":"

How fashion rental is changing the way women shop.<\/strong><\/h4>\n

There was a time when buying a new outfit for every wedding or special celebration felt like a necessity. But with wardrobes overflowing and sustainability becoming a growing priority, more women are rethinking the way they shop. Fashion rental is stepping into the spotlight, offering a smarter way to wear beautiful clothing without the long-term commitment.<\/p>\n

For Kelly Schwegmann, founder of RNTL Collective in Umhlanga, the idea was born from a simple favour between friends.
\n\u201cA friend was looking for a dress to wear to a wedding, so I sent her a couple from my own wardrobe that I\u2019d already worn,\u201d Kelly recalls. \u201cAnother friend ended up wearing one too, and it made me realise how many women need beautiful dresses for special occasions but don\u2019t want to buy something they\u2019ll only wear once.\u201d<\/p>\n

That lightbulb moment inspired the launch of RNTL Collective, a curated designer dress rental boutique that gives women access to stunning occasion wear while encouraging a more circular approach to fashion.<\/p>\n

The process couldn\u2019t be simpler. Clients book a complimentary fitting via WhatsApp or Instagram before visiting the showroom to browse the collection. Once they\u2019ve found the perfect outfit, they pay the rental fee, enjoy the dress for up to a week, and simply return it afterwards. RNTL Collective takes care of all the dry cleaning and garment care, making the experience completely hassle-free.
\n\"\"Kelly says the appeal goes far beyond convenience.
\n\u201cMore women are becoming conscious of sustainability and are thinking twice about buying a dress they\u2019ll only wear once,\u201d she says.
\n\u201cRenting allows them to enjoy a new look for every occasion while making more mindful fashion choices. It\u2019s practical, cost-effective, and means you can wear high-quality, fashion-forward pieces without the cost and commitment of owning them.\u201d<\/p>\n

The shift reflects a growing global movement towards conscious consumption. Instead of purchasing garments destined to spend years at the back of a cupboard, women are investing in experiences, versatility and reducing unnecessary waste.
\nAs for what\u2019s trending? Romantic fashion is having a moment.
\n\u201cTiered maxi dresses with feminine frills, flowing silhouettes and bold prints are always favourites,\u201d says Kelly.
\n\u201cFlorals have also been incredibly popular.\u201d<\/p>\n

While rental fashion is well established internationally, Kelly believes South African women are embracing the concept with increasing confidence.<\/p>\n

\u201cThey\u2019re looking for smarter, more sustainable ways to dress for special occasions,\u201d she says. \u201cRental fashion gives them the freedom to wear something incredible every time without feeling guilty about a once-off purchase.\u201d<\/p>\n

\"\"GET TO KNOW KELLY
\nDream wardrobe piece: <\/strong>Anything Prada.
\nThree words to describe my style<\/strong>: Casual, comfortable and feminine.
\nStyle icon:<\/strong> Kendall Jenner.
\nFavourite part of my job:<\/strong> Watching a client\u2019s confidence shine when they
\nfind the perfect dress.<\/p>\n

Details:<\/strong> IG: @ rntl_collective; 073 733 9870<\/p>\n

Photos:<\/strong> Vanilla Photography<\/p>\n","protected":false},"excerpt":{"rendered":"

RNTL Collective takes care of all the dry cleaning and garment care, making the experience completely hassle-free.<\/p>\n","protected":false},"author":115,"featured_media":44190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,51],"tags":[414,14354,13421],"class_list":["post-44187","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion","category-lifestyle","tag-fashion","tag-fashion-rental","tag-rntl-collective"],"yoast_head":"\nThe rise of rental fashion - Get It Ballito & Umhlanga<\/title>\n<meta name=\"description\" content=\"Kelly of RNTL Collective in Umhlanga believes South African women are embracing the concept of rental fashion with increasing confidence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/blog\/2026\/08\/17\/the-rise-of-rental-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of rental fashion - 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