{"id":18937,"date":"2025-05-28T09:30:47","date_gmt":"2025-05-28T07:30:47","guid":{"rendered":"https:\/\/getitmagazine.co.za\/bloemfontein\/?p=18937"},"modified":"2025-06-05T14:19:02","modified_gmt":"2025-06-05T12:19:02","slug":"building-a-media-brand-to-leave-a-legacy-of-creativity","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/05\/28\/building-a-media-brand-to-leave-a-legacy-of-creativity\/","title":{"rendered":"Building a media brand to leave a legacy of creativity"},"content":{"rendered":"<h3>Oluwakayode Abimbola, known professionally as Onkul Swiss, is expanding Swiss Productions from a modest startup into a full-service audiovisual company with international ambitions.<\/h3>\n<blockquote><p>\u201cI want to be remembered as someone who built doors when there were none.\u201d<\/p><\/blockquote>\n<p>As the founder and CEO of Swiss Productions, Oluwakayode Abimbola, better known as Onkul Swiss, is leading one of the region\u2019s growing audio-visual production firms, with a focus on storytelling, sound, and visuals.<\/p>\n<p>Swiss Productions began as a grassroots venture, initially producing music and shooting videos for local artists using limited resources. The company has since developed into a full-service operation, working on commercial and creative projects aimed at amplifying African narratives.<\/p>\n<p>Onkul Swiss\u2019 entry into the entertainment business was driven by a passion for music and storytelling, combined with a desire to close the gap between raw creative talent and high-quality production. His approach has been consistent: build infrastructure, provide access, and raise standards.<\/p>\n<p>\u201cSwiss Productions was born from a small studio setup, a few loyal friends, and a big dream,\u201d he said. \u201cToday, our vision is simple but powerful: to elevate African stories to a global stage using world-class production.\u201d<\/p>\n<p>A major turning point came when the company delivered its first international project. The work marked a step up in expectations and scope, but ultimately affirmed the team\u2019s readiness for larger markets.<\/p>\n<p>\u201cIt was a big leap. New market, new expectations, but it was a success, and it validated everything we\u2019d been building,\u201d said Onkul Swiss. \u201cThat experience taught me that preparation meets opportunity, and it pushed me to lead with confidence and purpose.\u201d<\/p>\n<p>Swiss Productions handles a diverse slate of projects, from commercial advertising to creative short films and music videos. The team\u2019s structure allows Abimbola to move fluidly between executive oversight and creative development.<\/p>\n<p>On a typical day, mornings are dedicated to strategic planning and project management. Afternoons are booked with client meetings, shoots, or studio sessions. Evenings are set aside for creative work which includes developing concepts, reviewing music, or collaborating with his team.<\/p>\n<p>Despite the long hours and constant demands of the entertainment industry, Onkul Swiss says the impact of the work remains his primary motivation.<\/p>\n<p>\u201cSeeing how our work affects people, whether it\u2019s a young artist gaining recognition or a client moved to tears after seeing their vision come alive, that\u2019s the fuel,\u201d he said. \u201cAnd then there\u2019s my team. They believe in this just as much as I do.\u201d<\/p>\n<p>His leadership style is informed by a strong personal value system rooted in discipline and humility. He credits his father for shaping his character and also acknowledges mentors such as Kelvin Lempeche (Kelvin Flavours), Arnold \u2018Anza\u2019 from Main Stage, and Jabu from Concept Pitch for their early support.<\/p>\n<p>\u201cTo me, being a gentleman in business is about integrity, respect, and presence,\u201d he said. \u201cI treat everyone \u2013 from interns to high-profile clients \u2013 with the same respect. I believe in keeping my word, dressing well, and showing up with excellence, always.\u201d<\/p>\n<p>Onkul Swiss also places high importance on the role of image and presentation in his field. Describing his personal style as Afro-modern with a bold edge, he says branding, both visual and personal, is a strategic tool for conveying professionalism and intent.<\/p>\n<p>\u201cImage is a powerful tool. It communicates confidence, professionalism, and vision before you even speak.\u201d<\/p>\n<p>In discussing the keys to long-term success in the entertainment industry, he points to three principles: consistency, originality, and emotional intelligence. Technical ability, while necessary, is not enough on its own in a business where trust and collaboration drive opportunities.<\/p>\n<p>\u201cThis industry moves fast, and you need to stay grounded while adapting,\u201d he said. \u201cRelationships matter just as much as skill. Also, never fake the funk \u2013 authenticity is everything. People connect with what\u2019s real.\u201d<\/p>\n<p>As Swiss Productions continues to grow, Onkul Swiss is focused on ensuring the business maintains its creative integrity while expanding into new markets. He views the company not only as a production firm, but also as a platform for others to succeed.<\/p>\n<p>\u201cI want to be remembered as someone who built doors when there were none,\u201d he said. \u201cA man who gave others the platform to shine. Through Swiss Productions, I hope to leave a legacy of creativity, empowerment, and excellence \u2013 one that continues to inspire long after I\u2019m gone.\u201d<\/p>\n<p><em><strong>Text: JUSTINE FORTUIN Photographs: CLEMENT MATROOS<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oluwakayode Abimbola, known professionally as Onkul Swiss, is expanding Swiss Productions from a modest startup into a full-service audiovisual company with international ambitions. \u201cI want to be remembered as someone who built doors when there were none.\u201d As the founder and CEO of Swiss Productions, Oluwakayode Abimbola, better known as Onkul Swiss, is leading one [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":18938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[7691,7692,7693,7694],"class_list":{"0":"post-18937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-building-a-media-brand-to-leave-a-legacy-of-creativity","10":"tag-oluwakayode-abimbola","11":"tag-onkul-swiss","12":"tag-swiss-productions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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