{"id":19002,"date":"2025-06-06T14:16:13","date_gmt":"2025-06-06T12:16:13","guid":{"rendered":"https:\/\/getitmagazine.co.za\/bloemfontein\/?p=19002"},"modified":"2025-06-06T14:16:13","modified_gmt":"2025-06-06T12:16:13","slug":"gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/","title":{"rendered":"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future"},"content":{"rendered":"

With a passionate team, decades of experience, and one of the lowest staff turnover rates in the industry, Human Auto Bloemfontein sets itself apart through its people. Their commitment to customer care, shared responsibility, and continuous growth drives the dealership\u2019s success across Central South Africa.<\/h3>\n

Human Auto Bloemfontein, a long-standing leader in Central South Africa\u2019s automotive landscape, is not only celebrating its 75th anniversary this year, but also steering confidently into the future with bold new expansions and a people-first philosophy that sets it apart in the industry.<\/p>\n

Founded on 3 January 1950 by Barnie Human under the original name Human & Kie<\/em>, the dealership began as a small, community-focused operation. It grew steadily over the decades, becoming Human Motors and eventually Human Auto. The Bloemfontein branch has been operating from its current location since 1969 and remains the flagship dealership within the wider Human Auto Group.<\/p>\n

\u201cAt the heart of our business are our values \u2013 honesty, quality, teamwork, and social responsibility,\u201d said Des Williams, Dealer Principal at Human Auto Bloemfontein. \u201cThese aren\u2019t just words on paper. They guide how we treat our staff and serve our customers every single day.\u201d<\/p>\n

Now, in a move that reflects the dealership\u2019s adaptability and awareness of shifting market conditions, Human Auto is embracing a multi-franchise model. The group has recently acquired the Foton brand for its Bloemfontein and Welkom branches and will be launching a new MG dealership in Bloemfontein on 1 June 2025.<\/p>\n

\u201cWe\u2019ve seen the South African automotive landscape change drastically over the past decade,\u201d Des explained. \u201cWith the rise of more cost-efficient vehicles from Asia, we recognised the need to diversify. That\u2019s why we\u2019ve expanded to include Foton and MG alongside our Ford and Human Select offerings.\u201d<\/p>\n

Foton, currently the top commercial vehicle brand in China, has made a strong entrance into the South African market, and Human Auto is confident in its local appeal. The addition of MG \u2013 another fast-growing, value-driven brand \u2013 marks a major milestone for the dealership and underscores its readiness to evolve with consumer needs.<\/p>\n

But even amid change, the dealership\u2019s greatest asset remains its people. \u201cWhat makes us unique is our team,\u201d said Des. \u201cWe hire people with energy, drive, and a genuine passion for what they do. When you visit one of our dealerships, you can feel that energy.\u201d<\/p>\n

Human Auto Bloemfontein boasts one of the lowest staff turnover rates in the industry. Many employees have decades of service, including Parts Manager Gerhard Grov\u00e9, who has dedicated 40 years to the company. The management team alone holds a combined 150 years of experience in the automotive sector.<\/p>\n

\u201cOur culture is built on shared responsibility and mutual respect,\u201d Des added. \u201cOur founder always said the company belongs to its employees. That mind-set has created a deep sense of pride and ownership among the staff.\u201d<\/p>\n

Text: JUSTINE FORTUIN \/ Photograph: WARREN HAWKINS<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With a passionate team, decades of experience, and one of the lowest staff turnover rates in the industry, Human Auto Bloemfontein sets itself apart through its people. Their commitment to customer care, shared responsibility, and continuous growth drives the dealership\u2019s success across Central South Africa. Human Auto Bloemfontein, a long-standing leader in Central South Africa\u2019s […]<\/p>\n","protected":false},"author":103,"featured_media":19003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,31],"tags":[409,7728,7727,2817,7729],"class_list":{"0":"post-19002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personalities","8":"category-sponsored","9":"tag-bloemfontein","10":"tag-gentlemen-of-bussiness","11":"tag-gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future","12":"tag-human-auto","13":"tag-human-auto-bloemfontein"},"yoast_head":"\nGENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future - Get it Bloemfontein<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future - Get it Bloemfontein\" \/>\n<meta property=\"og:description\" content=\"With a passionate team, decades of experience, and one of the lowest staff turnover rates in the industry, Human Auto Bloemfontein sets itself apart through its people. Their commitment to customer care, shared responsibility, and continuous growth drives the dealership\u2019s success across Central South Africa. Human Auto Bloemfontein, a long-standing leader in Central South Africa\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Get it Bloemfontein\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T12:16:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-content\/uploads\/sites\/22\/2025\/06\/IMG_4580.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future\",\"datePublished\":\"2025-06-06T12:16:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/\"},\"wordCount\":488,\"image\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/06\\\/IMG_4580.jpg\",\"keywords\":[\"Bloemfontein\",\"GENTLEMEN OF BUSSINESS\",\"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future\",\"Human Auto\",\"Human Auto Bloemfontein\"],\"articleSection\":[\"Personalities\",\"Sponsored\"],\"inLanguage\":\"en-ZA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/\",\"name\":\"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future - Get it Bloemfontein\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/06\\\/IMG_4580.jpg\",\"datePublished\":\"2025-06-06T12:16:13+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/06\\\/IMG_4580.jpg\",\"contentUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2025\\\/06\\\/IMG_4580.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/2025\\\/06\\\/06\\\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/#website\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/\",\"name\":\"Get it Bloemfontein\",\"description\":\"Lifestyle Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/bloemfontein\\\/blog\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future - Get it Bloemfontein","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/","og_locale":"en_US","og_type":"article","og_title":"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future - Get it Bloemfontein","og_description":"With a passionate team, decades of experience, and one of the lowest staff turnover rates in the industry, Human Auto Bloemfontein sets itself apart through its people. Their commitment to customer care, shared responsibility, and continuous growth drives the dealership\u2019s success across Central South Africa. Human Auto Bloemfontein, a long-standing leader in Central South Africa\u2019s […]","og_url":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/","og_site_name":"Get it Bloemfontein","article_published_time":"2025-06-06T12:16:13+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-content\/uploads\/sites\/22\/2025\/06\/IMG_4580.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#article","isPartOf":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/"},"author":{"name":"","@id":""},"headline":"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future","datePublished":"2025-06-06T12:16:13+00:00","mainEntityOfPage":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/"},"wordCount":488,"image":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#primaryimage"},"thumbnailUrl":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-content\/uploads\/sites\/22\/2025\/06\/IMG_4580.jpg","keywords":["Bloemfontein","GENTLEMEN OF BUSSINESS","GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future","Human Auto","Human Auto Bloemfontein"],"articleSection":["Personalities","Sponsored"],"inLanguage":"en-ZA"},{"@type":"WebPage","@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/","url":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/","name":"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future - Get it Bloemfontein","isPartOf":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/#website"},"primaryImageOfPage":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#primaryimage"},"image":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#primaryimage"},"thumbnailUrl":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-content\/uploads\/sites\/22\/2025\/06\/IMG_4580.jpg","datePublished":"2025-06-06T12:16:13+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#primaryimage","url":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-content\/uploads\/sites\/22\/2025\/06\/IMG_4580.jpg","contentUrl":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-content\/uploads\/sites\/22\/2025\/06\/IMG_4580.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/06\/06\/gentlemen-of-bussiness-human-auto-bloemfontein-shifts-gears-towards-a-multi-franchise-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/getitmagazine.co.za\/bloemfontein\/"},{"@type":"ListItem","position":2,"name":"GENTLEMEN OF BUSSINESS: Human Auto Bloemfontein shifts gears towards a multi-franchise future"}]},{"@type":"WebSite","@id":"https:\/\/getitmagazine.co.za\/bloemfontein\/#website","url":"https:\/\/getitmagazine.co.za\/bloemfontein\/","name":"Get it Bloemfontein","description":"Lifestyle Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/getitmagazine.co.za\/bloemfontein\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Person","@id":"","url":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/posts\/19002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/comments?post=19002"}],"version-history":[{"count":1,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/posts\/19002\/revisions"}],"predecessor-version":[{"id":19004,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/posts\/19002\/revisions\/19004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/media\/19003"}],"wp:attachment":[{"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/media?parent=19002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/categories?post=19002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getitmagazine.co.za\/bloemfontein\/wp-json\/wp\/v2\/tags?post=19002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}