{"id":19499,"date":"2025-08-26T10:00:11","date_gmt":"2025-08-26T08:00:11","guid":{"rendered":"https:\/\/getitmagazine.co.za\/bloemfontein\/?p=19499"},"modified":"2025-08-25T16:15:37","modified_gmt":"2025-08-25T14:15:37","slug":"minnette-oliver-creative-force-mother-and-entrepreneur","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/08\/26\/minnette-oliver-creative-force-mother-and-entrepreneur\/","title":{"rendered":"Minnette Oliver: Creative force, mother, and entrepreneur"},"content":{"rendered":"

When asked who she is beyond being a mom and businesswoman, Minnette Oliver laughs and says: \u201cIs that a trick question? Minnette is either working or raising kids!\u201d It\u2019s a light-hearted but honest glimpse into the life of a woman constantly in motion, juggling passion, parenthood, and purpose.<\/p>\n

\"\"Her closest friends describe her as creative, bold, and spontaneous \u2013 qualities that have shaped both her life and career. After years as a wardrobe consultant, everything shifted dramatically when her daughters were born. Balancing babies in nappies, breastfeeding, and regular travel soon became overwhelming.<\/p>\n

\u201cWhen my eldest was five months old, I tried taking her along on work trips. Between breastfeeding during tea breaks, bringing a nanny, booking extra accommodation, and covering all our travel costs, it just wasn\u2019t worth it,\u201d she recalls.<\/p>\n

At the time, she was still working full-time. Long days away from her children, plus the cost of a nanny, just didn\u2019t make sense. So, when her eldest was three and her youngest was one, Minnette launched her online shop, We Wear What. It gave her the flexibility to stay home while still building something of her own.<\/p>\n

\u201cIt was not only a way to live out my passion, but also to stay focused and fulfilled.\u201d<\/p>\n

Though she makes it work, she admits it\u2019s still chaotic. \u201cAs much as I try to plan, one never gets it 100% right.\u201d What has made a big difference? Boundaries. \u201cIf I say yes to this, will it be good for us \u2013 or will it drain our energy?\u201d<\/p>\n

She asks herself this question daily, using it as a filter for everything \u2013 from social invitations to business decisions, and even small choices like taking a phone call during a busy moment.<\/p>\n

She\u2019s even automated her WhatsApp with a friendly reply (pink hearts included) letting people know she\u2019ll respond within 24 hours \u2013 so she doesn\u2019t feel pressured to answer immediately. \u201cI now try to book a day 70% full, not 120%. It gives us room to enjoy life, not just rush through it.\u201d<\/p>\n

Her version of a perfect day? \u201cWaking up at 7:30 a.m., coffee in bed, a run and Pilates, a smoothie from my personal chef, then picking up the girls and heading to activities \u2013 no phone calls, no forgotten takkies, no shouting. Just peace.\u201d She\u2019s working toward that balance every day.<\/p>\n

Minnette\u2019s journey into fashion began straight out of school, working in image consulting and personal shopping. For over a decade, she helped clients build affordable, functional wardrobes and trained corporate teams on dress codes.<\/p>\n

Then came the rise of social media. \u201cFacebook launched \u2013 yes, I\u2019m from the era before Facebook. Does that make me officially old?\u201d she laughs.<\/p>\n

She started a page called What I\u2019m Wearing, posting her own outfits and styling tips. The page gained a loyal following, and as her family grew, she transitioned from consulting to e-commerce \u2013 selling the very pieces she wore, each one curated, tested, and styled by her. After her girls were born, the page name changed to We Wear What, reflecting the new chapter in her life.<\/p>\n

As her online store grew, she opened a retail shop in Bloemfontein to streamline operations. Now, with her daughters older, she\u2019s returning to her first love: wardrobe styling.<\/p>\n

\u201cI\u2019m always looking for what\u2019s fresh, usable, and exciting. If I try it and my clients love it, that\u2019s the jackpot. If they don\u2019t, I move on. Their feedback drives everything.\u201d<\/p>\n

Motherhood has also reshaped her leadership style. \u201cA hands-on mom doesn\u2019t have time for pretence. Before kids, I\u2019d take 30 perfectly styled photos for one post. Now? One quick snap, minimal makeup, real outfits, real moments.\u201d<\/p>\n

\"\"<\/p>\n

Her daughters are part of the journey too. \u201cIf you don\u2019t teach your kids why you work, they may feel like they\u2019re competing with your job.\u201d<\/p>\n

From 6 a.m. market setups to running their own keychain mini-business, her daughters are learning hands-on skills. \u201cThey interact with clients, help package products, and understand the value of earning. It\u2019s 101 financial education.\u201d<\/p>\n

What fills Minnette\u2019s own cup is time with her \u201ctribe\u201d \u2013 a close-knit group of moms who show up for each other, help raise each other\u2019s kids, and remind one another they\u2019re not alone. When asked what advice she\u2019d give other women trying to do it all, she doesn\u2019t hesitate: \u201cBe real. Don\u2019t pretend you\u2019ve got it all together. Ask for help when you need it, and raise your hand when you\u2019re not okay.\u201d<\/p>\n

Then she adds: \u201cIf there\u2019s one thing to take from this article, it\u2019s this: I do not have it all together. I try. I learn. I grow. I fail. I cry. I rest. And then, I try again.\u201d<\/p>\n

Visit We Wear What at 30 Louw Wepener Street.<\/p>\n

www.wewearwhat.co.za<\/a><\/p>\n

TEXT: SAZLY MOSES PHOTOGRAPHS: Charlaine Pienaar- Go Urban Photography https:\/\/www.gourban.co.za\/\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When asked who she is beyond being a mom and businesswoman, Minnette Oliver laughs and says: \u201cIs that a trick question? Minnette is either working or raising kids!\u201d It\u2019s a light-hearted but honest glimpse into the life of a woman constantly in motion, juggling passion, parenthood, and purpose. Her closest friends describe her as creative, […]<\/p>\n","protected":false},"author":124,"featured_media":19503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[8089,8092,8090,8088,2902,8091],"class_list":{"0":"post-19499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-and-entrepreneur","10":"tag-charlaine-pienaar-go-urban-photography","11":"tag-minnette-oliver","12":"tag-minnette-oliver-creative-force","13":"tag-mother","14":"tag-we-wear-what"},"yoast_head":"\nMinnette Oliver: Creative force, mother, and entrepreneur - Get it Bloemfontein<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/bloemfontein\/blog\/2025\/08\/26\/minnette-oliver-creative-force-mother-and-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minnette Oliver: Creative force, mother, and entrepreneur - Get it Bloemfontein\" \/>\n<meta property=\"og:description\" content=\"When asked who she is beyond being a mom and businesswoman, Minnette Oliver laughs and says: \u201cIs that a trick question? 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