Home Sponsored Social Media’s Brightest Stars Are Proudly Themselves

Social Media’s Brightest Stars Are Proudly Themselves

Authenticity is arguably the most valuable skill a child will need to become a successful social media star and influencer, guaranteeing them scores of loyal followers but also setting them up for more sponsored partnerships.

Celebrities might top the list of the biggest but Internet research shows, many personalities that started on one platform have developed massive followings.

While many stars get paid to post about products and services they use, many influencers with relatively small followings have more consistent engagement, and are often able to demand high advertising fees as a result.

- Advertisement -

In fact, the 2021 State of Influencer Marketing Report by Linqia claims fewer companies wanted to work with celebrity influencers this year (14%), with 90% of marketers choosing micro-influencers (5k – 100k followers) for their online campaigns – 10% growth on 2020’s figures.

The Linqia report also identified opportunity for ‘nano influencers’, who are social media users with fewer than 5,000 followers, as well as no-payment influencer and content creators.

“Whether your child has a few followers on Instagram, TikTok or Facebook, or thousands, encouraging them to be themselves. It’s social media’s law of attraction: authenticity and trust build followers. And, in 2021 and beyond, followers mean opportunity.” Says Swastika Juggernath, Marketing Manager for Bata South Africa.

Youth shoe brand Toughees wants to help young South Africans unlock more of this opportunity and grow their social status by being themselves, creating unique, authentic and useful content.

Aspiring #youthfluencers can join a free online workshop from 8 – 10 December 2021. They’ll be joined by some of the country’s brightest young social stars, including YouTuber and comedian, Prev Reddy; entertainer and digital creator, Nathan Molefe; and fashion and lifestyle public figure, Alex Jamie. Class is online from 10h00 until midday each day.

“Many of these amazing and hugely popular influencers started out creating content with a cellphone in the bedroom. If, like them, young South Africans can find their voice and learn how to make the most of digital media to connect with other like-minded individuals and groups, the sky is the limit,” said Juggernath.

Parents can find out more about Toughees’ social media #Youthfluencer workshops here: https://toughees.co.za/pages/bangene

For further information on BATA please visit https://toughees.co.za/

- Advertisement -


Please enter your comment!
Please enter your name here

Must Read

Beat the budget blues, even if you’re in the red 

A UK-based think tank has dubbed 2022 as the year of the squeeze – a nod to an impending "cost-of-living catastrophe" caused by fuel,...

Six new-school-year survival tips and a great win…

For parents and students, the beginning of January is a time of preparation and new school year resolutions. Every parent wants the school year...

Make juicy meals with plums, peaches & nectarines 

T’is the season to be jolly so take your holiday recipes up a notch by bringing luscious plums, peaches and nectarines to your table. Besides...

Keep your skin looking radiant on a tight budget 

With the economy looking the way it does right now, dismal, we’re finding that we aren’t able to splurge on the ‘nice to haves’...

Create your own Shelf Love List…

 We’ve all done it. Stood at the fridge or pantry cupboard, doors wide open, hoping for inspiration. How, we ask, can we turn this...