The magical Raine Tauber – international celebrity make-up artist – will be the head make-up artist for AFI Cape Town on 12 – 14 March 2020 and here she has given us some insight into her career journey as well as gave us some of her top make-up trends to look out for this season!
With almost two decades worth of professional experience in the industry, Elite International Makeup Artist and Director of talent at LMDA, Raine Tauber, has perfected her craft. Amidst being an artist to the stars, she now also uses her keen eye to find, train and grow an exclusive selection of talents in each region, in her new role as Talent Director at Creative Talent Agency, LMDA. Raine’s career has taken her around the world, where she has worked behind-the-scenes at fashion weeks in Paris, London and Milan, creating runway looks for the likes of John Galliano, Lanvin and Moschino. She has also prepped and primed some of the world’s most renowned models, like Gigi Hadid and Kaia Gerber. Back home, she has managed the South African Fashion Week makeup teams for the last decade, cementing her place as a sought-after makeup artist in South Africa. Further to this, her work has been featured in international publications, including i-D and Elegant magazine, as well as Cosmopolitan, ELLE and Marie Claire.
Raine is once again spearheading the makeup artist team, powered by Avon, at this month’s AFI, ensuring the runway comes to life with their creations. AFI is being hosted in Cape Town from 12 – 14 March 2020. Raine will also be presenting a Runway The Real Way Exclusive Masterclass on Saturday, 14 March 2020 from 09h30 to 11h30. Tickets are available on Webtickets at R450 per person.
“As leaders in the African Lifestyle industry, it is natural that LMDA would be back partnering with AFI and Avon to celebrate the incredible creative talent that Africa possesses. With this year’s theme of Sustainability, it is a perfect fit for our technology enabled platform which values the topic very highly. Whether it be using technology to bring down our carbon footprint, helping businesses adopt more mindful practices through our sustainability focused event management business – LMDA Events, or improving the sustainability of the Lifestyle industry through nurturing the next generation of creative talent, we believe in leading positive change. We are delighted to have such a strong force for good leading our Talent team and are excited to see what creative magic Raine and team produce.” says Ollie Baillie, CEO of LMDA.
“It’s always thrilling to put a brand to the ultimate test in a backstage environment and even more exciting when they exceed your expectations like Avon did!”, says Raine of partnering with Avon for the second time on Africa Fashion Week.
Here, she shares her top 5 main trends dominating the runways:
Artsy – think impressionist paintings where colours and textures collide, euphoric festival makeup and colour pushed to the max, release your inner artist. This trend sees punched up pastels worn in sheer washes on eyes lips or cheeks, try all 3 if you dare. Placement is effortless and fun. Pick your favourite colour eyeshadows to create colour splatters as seen at banish Arora or a Northern Lights inspired eye like at Kenzo.
Ornamental – embellished, gilded and opulent are all words to describe this trend. Pull out your favourite metallics, glitters and even rhinestones to add adornment to the face. This season, more is more as ornate decoration feels modern set against winter fashion. From full on gilding or delicate touches there’s a way to wear this trend that suits any personality. Think disco glitter looks at Ashish or gold foils at Halpern.
Sensual – blurred, understated and enchanting, this look allows the skin and indeed the person to shine through the makeup. Untraditional colour combinations make this trend less bridal and more poetic. This is portrait-like beauty at its best. Grab your favourite nude and neutral toned makeup and layer them sheerly. Foundation is minimal but perfected and all the products have a pushed-in-stain-like look. Look to the mid nineties indie kids as seen at Preen by Thornton Bregazzi or Teenage girls applying makeup with their fingers at Sies Marjan.
Carnelian – Seductive, nuanced and dominant but not punchy describes the red lip for this season. We are seeing a layered effect of reds with browns giving it simultaneously a vintage and pragmatic feel. Think everything from Bordeaux to cognac, a 3D red if you will. Look to the strong confident women from Luisa Beccaria and the modern 90’s glamour at Salvatore Ferragamo.
Inky – just as we are destined to see a take on a red lip every season, we see the same with a black liner. This season it is architectural, elongated and structural despite being effortlessly taken apart. Each brush stroke is considered and engineered even to convey a feel and mood. Black is powerful and acute. Look to eyes that don’t lie at Brandon Maxwell to Mary Katrantzou’s emo and grunge, anti-glam eye for serious attitude inspiration then grab you black eye pencil and have at it.