Leading local tyre retailer, Super Tyres, celebrated their 50th birthday on the 27th January 2021. Managing Director, Dean Horn, fondly recalls how his parents started the Super Tyres brand on a wing and a prayer in 1971 and through sheer tenacity and passion, grew the business into the name it has become. “I often marvel at the sheer determination, hard work and guts it must have taken to start this fantastic journey that, now, 50 years later, is still going strong. It makes me immensely proud!”
Dean joined the business over twenty years ago as a dispatching clerk and worked his way up through different administrative, operations and sales roles before taking over the reins of the family business in 2011. “I am very proud of the progress we have made at Super Tyres, including taking our business nationally and representing two of the biggest car rental companies in our country. We also pioneered the introduction of tyre dealer/vehicle dealer joint ventures – which brings our tyre skills, excellent pricing and fitment convenience to your local vehicle dealership.”
Despite many changes and developments over the years, the company’s core fundamentals have remained a constant part of the Super Tyres DNA, that of integrity and trust.
“As we celebrate this incredible milestone, I would like to thank our loyal customers, suppliers and the whole Super Tyres team for their ongoing support and dedication. We would not be where we are today if it weren’t for you.”
Photo caption: Father and son, Bob (Super Tyres Founder) and Dean Horn (Super Tyres Managing Director) celebrate the family business’ 50th birthday milestone.
Photo credit: Mark Randall
View the Super Tyres story (1970 to date) here: https://supertyres.co.za/our-story/
