73-year-old former Durban resident travels to Umgeni Road to get his hands on quality underwear.
Since 1876, Jockey has been glamming up everyday essentials to keep you comfortable and feel your best. It’s no surprise that many of us have relied on this trusted underwear brand for generations.
Seventy-three-year-old Morgan Naidoo has been wearing Jockey for over 60 years. Although he hails from Durban originally, he now resides in Cape Town. Naidoo has been wearing Jockey since he was ten years old and even today remains loyal to the brand.
“Typically, once a year we would travel as a family down to Durban to visit the Jockey Factory Shop located in Umgeni Road. We would all visit from Cape Town and Joburg to purchase Jockey products for the full family – due to the great quality and price,” shares Naidoo.
As a token of their appreciation, Jockey decided to send Morgan a special delivery comprising his favourite Jockey products to thank him for his support throughout the years.
“Although business has been tough since the start of the pandemic, little moments like this – connecting with our consumers who’ve supported us for years – gives us a reminder of the value we provide, and that the quality doesn’t go unnoticed. It’s in times like these you need to pay it forward to your loyal customer base, as without them we would not be where we are today,” reveals Brand Manager, Sharlene Govender