{"id":10748,"date":"2020-09-21T10:45:30","date_gmt":"2020-09-21T08:45:30","guid":{"rendered":"https:\/\/getitmagazine.co.za\/highway-berea\/?p=10748"},"modified":"2024-05-31T10:11:59","modified_gmt":"2024-05-31T08:11:59","slug":"frys-goes-beyond-the-impossible-with-their-new-plant-based-burger","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2020\/09\/21\/frys-goes-beyond-the-impossible-with-their-new-plant-based-burger\/","title":{"rendered":"Fry\u2019s goes beyond the impossible with their new plant-based burger"},"content":{"rendered":"

The Fry Family Food Co<\/a>., have gone beyond the impossible with their most important innovation to date, The Big Fry Burger<\/a>.\u00a0 The 100% plant-based burger by the proudly South African company has 20g of protein and looks, sizzles and tastes just like a ground beef burger.\u00a0 Unlike other imported plant-based burgers, this one is locally made making it a lot more accessible to South African consumers.<\/p>\n

Says International Marketing Director Tammy Fry, \u201cWe\u2019ve been making plant-based meat alternatives since 1991, and we have lovingly nurtured and grown the vegetarian and vegan food market in South Africa.\u00a0 As a result, we\u2019ve been at the forefront of the boom around plant-based eating, leading the charge with assessible, convenient and delicious plant-based products for all consumers \u2013 from omnivores, flexitarians and pescatarians to vegetarians and vegans.\u201d<\/p>\n

The Big Fry Burger took the company three years to develop. Explains Tammy, \u201cOur development team, along with Wally Fry, had to push all their innovation boundaries \u2013 which is why we\u2019re calling it beyond the impossible<\/em>. It challenged us to be better, and to raise the benchmark of plant-based meat products locally and globally.\u201d<\/p>\n

Tammy goes on to explain that one of the key development yardsticks was taste. \u201cWe wanted a patty that cooked and tasted just like a ground beef burger.\u00a0 The Big Fry Burger literally sizzles on the grill and is most definitely going to satisfy the cravings of the most avid meat eater \u2013 except, unlike its beef counterpart, this burger is much better for consumers, for the planet and for the animals.\u201d<\/p>\n

\"\"<\/p>\n

The Big Fry Burger, like all of Fry\u2019s products, is non-GM, naturally cholesterol free and low in saturated fat. The burger is exceptionally high in protein with 20g per 112g patty. Notably higher than the average beef burger, which has 17g of protein per 112g.\u00a0 The Big Fry Burger only has 4g of fat per 100g compared to the average beef burger that has 14g of fat per 100g.<\/p>\n

The benefits extend beyond health too. Choosing a plant-based burger instead of a meat burger just once a week is the easiest way for consumers to reduce their greenhouse gas emissions. Studies also show that by swapping out one beef burger with a plant-based burger, we save 2 215 litres of water.\u00a0 For the animal lovers, swapping one beef burger for a plant-based burger just once a week would save, on average, 15-20 cows a year.<\/p>\n

The Big Fry Burger is made up of a blend of non-GM plant proteins and is a flavoured with coriander seeds, paprika, cilantro, white pepper, black pepper, parsley and turmeric. \u201cThe texture is quite different to the other Fry\u2019s products. It\u2019s a lot meatier and feels a lot like ground beef.\u00a0 The Big Fry Burger is also the only Fry\u2019s meat-alternative product that is sold uncooked and it therefore has quite different cooking instructions which can be found on the packaging,\u201d explains Tammy.\u00a0 \u201cThis burger is a great one for the braai and I anticipate it\u2019s going to cause quite a stir around South Africa\u2019s coals,\u201d she adds.<\/p>\n

The burger\u2019s packaging is also a big leap forward for the company. Every element of the packaging is 100% recyclable and is a very important step for Fry\u2019s. \u201cOur packaging is a huge priority for us at the moment. We are hoping to have plastic free packaging in the next few years and we are working day in and day out to achieve that goal,\u201d explains Tammy.<\/p>\n

The Big Fry Burger<\/a> is being rolled out across the country and can be found in the frozen section of selected retailers.\u00a0 The recommended retail price is R59.99 for two patties.<\/p>\n

Find Fry\u2019s online at:<\/p>\n

https:\/\/www.fryfamilyfood.com\/za\/<\/a><\/p>\n

https:\/\/www.facebook.com\/TheFryFamilyFoodCo\/<\/a><\/p>\n

https:\/\/www.instagram.com\/frysfamily\/<\/a><\/p>\n

https:\/\/twitter.com\/FrysFamily<\/a><\/p>\n

\"\"<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Fry Family Food Co., have gone beyond the impossible with their most important innovation to date, The Big Fry Burger.\u00a0 The 100% plant-based burger by the proudly South African company has 20g of protein and looks, sizzles and tastes just like a ground beef burger.\u00a0 Unlike other imported plant-based burgers, this one is locally […]<\/p>\n","protected":false},"author":24,"featured_media":10752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2060],"tags":[2834,1094],"class_list":{"0":"post-10748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-wine","8":"tag-the-big-fry-burger","9":"tag-the-fry-family-food-co"},"yoast_head":"\nFry\u2019s goes beyond the impossible with their new plant-based burger - Get it Highway & Berea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2020\/09\/21\/frys-goes-beyond-the-impossible-with-their-new-plant-based-burger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fry\u2019s goes beyond the impossible with their new plant-based burger - 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