{"id":26422,"date":"2022-10-11T14:35:31","date_gmt":"2022-10-11T12:35:31","guid":{"rendered":"https:\/\/getitmagazine.co.za\/highway-berea\/?p=26422"},"modified":"2024-05-31T09:59:15","modified_gmt":"2024-05-31T07:59:15","slug":"time-to-celebrate-your-free-spirit-with-sober-october","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2022\/10\/11\/time-to-celebrate-your-free-spirit-with-sober-october\/","title":{"rendered":"Time to celebrate your Free Spirit with Sober October"},"content":{"rendered":"

Summer is coming and Sober October is here! The No & Low drinks category is now an accepted part of our drinking repertoire but marking out these months gives us time to re-evaluate our relationship with alcohol – no matter the time of year.<\/p>\n

Abstaining from alcohol is now a fully-fledged wellness trend but if you want to test the waters, why not try a month of detoxing from alcohol?\u00a0 Sober curiosity surged post pandemic and we have seen a major shift in drinking culture. Growing up in the Internet age means we\u2019re more aware of the choices we make as well as the image we project. Younger generations of drinkers walk the talk of their clean-living images: now we\u2019re more likely to see a celebrity taking a selfie with a smoothie than falling out the club.<\/p>\n

Luckily the No & Low movement has never been better and offered more choice: you can still join or create the sophisticated nature of a party if you have a plan in place with smart swops for non-alcoholic options \u2013 it\u2019s about the ritual more than the ABV.\u00a0According to research published in 2021 from the International Wine and Spirits Record (IWSR) Drinks Market Analysis: \u2018The total sales of no\/lo drinks are predicted to grow by over 31% by 2024.\u2019<\/p>\n

Research released by the IWSR on \u2018Key Trends Driving the Global Alcohol Industry in 2022\u2019, states that while 36% of the British boomer generation will substitute alcoholic drinks with no\/lo options,\u2019 it is also estimated that as many as 1 in 10 UK adults are now non-drinkers.<\/p>\n

\"\"<\/p>\n

The Free Spirit Collection\u00a0offers a world class portfolio of non-alcoholic spirits, perfectly paired with Fever-Tree, the world\u2019s bestselling mixer (as voted by Drinks International 2022.) This collection was curated by premium drinks company Truman & Orange who\u00a0carefully selected the best the world has to offer and combined these exciting products into a convenient portfolio. \u201cYou\u2019re welcome\u201d they say.<\/p>\n

\u201cPeople have already started to drink more mindfully, and the trend to \u2018Drink Better\u2019 is continuing to grow,\u201d explains Rowan Leibbrandt, founder of Truman & Orange. \u201cThe inclination towards global wellness has spurred a move away from artificial flavours to lighter, more natural ingredients. South Africa is no different and our mission at Truman & Orange is to be able to offer greater choice to those of us having a no\/lo moment or choosing to abstain from drinking for a while.\u201d<\/p>\n

Seedlip is the flagship of the collection; the one that started it all, with the guiding principle that \u2018everyone deserves a seat at the bar.\u2019 Seedlip is on a mission to change the way the world drinks with the highest quality non-alcoholic spirits and is stocked in the world\u2019s most premium bars, restaurants and retailers. The founder, Ben Branson, spent years meticulously perfecting the spirit, which combines his farming heritage with a love of nature and design. Try any of the three variants available in South Africa with Fever-Tree Refreshingly Light Tonic for a fresh, clean and low-calorie adult drink.<\/p>\n

Our distillers weren\u2019t far behind and the locally made Abstinence collection has three variants which each feature a hero ingredient that\u2019s intrinsically South African. Cape Citrus, Spice and Fynbos all draw inspiration and ingredients from the Cape Floral Kingdom. Enjoy a fresh take on a pink G&T by building 2 tots of Abstinence over ice and topping with Fever-Tree Raspberry Tonic.
\nA classic Italian-style bitters, Abstinence Blood Orange Aperitif exudes rich flavours of citrus and natural botanicals and makes a perfect spritz paired with Fever-Tree Indian tonic.<\/p>\n

Meaning free in Zulu (in this case, free from alcohol and artificial ingredients), Mahala Botanical was the winner of the \u2018Low-No Alcohol Spirit Award\u2019 at the prestigious Michelangelo International Spirit Awards in the same year it was launched. The brainchild of Danielle Schoeman, one of the Cape\u2019s few female master distillers, it\u2019s made with nine hand-sourced botanicals. Mahala is a complex triple distilled spirit layered with aromas of spices and subtle florals with honey bush adding a soft sweetness. It\u2019s a true farm to glass process using plants from Danielle\u2019s family farm and water sourced on the property. Create a spin on a classic cocktail with a Mahala Mule: mix with Fever-Tree Ginger Beer, a splash of fresh lime and garnish with a slice of apple.<\/p>\n

\u201cThe quality of your mixer is just as important as the drink itself,\u201d continues Rowan, \u201cmy personal recommendation is the award-winning Fever-Tree collection, based on the premise that if \u00be of your drink is the mixer, mix with the best.\u201d<\/p>\n

So with the festive season just around the corner, and your Free Spirit Collection in the bar, it seems that October is perfectly positioned to be a month of regrouping, taking a deeper breath and consolidating your energy for a period of fun and craziness ahead of us.<\/p>\n

Cheers – we\u2019ll drink to that!. \u00a0\u00a0For more information on the Free Spirit Collection of no\/lo options visit\u00a0www.cutlerdrinks.co.za<\/a><\/p>\n

 <\/p>\n

FIND YOUR FREE SPIRIT WITH THESE COOL COCKTAILS…<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Garden & Tonic<\/strong>
\n50ml Seedlip Garden 108 topped with Fever Tree Indian tonic, garnished
\nwth a lemon peel and fresh berries<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Cosnopolitan<\/strong>
\n50ml Seedlip Grove 42 topped wuth cranberry juice, lime juice and sugar syrup, garnished with an orange disk<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Mahala Mule<\/strong>
\n50ml Mahala Botanical topped with ginger beer and lime juice,
\ngarnished with lime<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/strong><\/p>\n

 <\/p>\n

Epilogue & Cola<\/strong>
\n50ml Abstinence Epilogue X topped with cola, garnished with a lime slice<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

Cape Fynbos & Tonic<\/strong>
\n50ml Abstinence Cape Fynbos topped with fever Tree Indian tonic, garnished with a lemon peel and fresh berries<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

Lemon Spritz<\/strong>
\n50ml Abstinence Lemon Aperitif topped with soda water, garnished with
\na fresh lemon peel<\/p>\n","protected":false},"excerpt":{"rendered":"

Summer is coming and Sober October is here! The No & Low drinks category is now an accepted part of our drinking repertoire but marking out these months gives us time to re-evaluate our relationship with alcohol – no matter the time of year. Abstaining from alcohol is now a fully-fledged wellness trend but if […]<\/p>\n","protected":false},"author":24,"featured_media":26427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2060],"tags":[6937,7621,648,7619,7620],"class_list":{"0":"post-26422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-wine","8":"tag-cutler-drinks","9":"tag-no-low-movement","10":"tag-seedlip","11":"tag-sober-october","12":"tag-wines-and-spirits"},"yoast_head":"\nTime to celebrate your Free Spirit with Sober October - Get it Highway & Berea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2022\/10\/11\/time-to-celebrate-your-free-spirit-with-sober-october\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time to celebrate your Free Spirit with Sober October - Get it Highway & Berea\" \/>\n<meta property=\"og:description\" content=\"Summer is coming and Sober October is here! 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