{"id":33869,"date":"2023-08-24T09:19:48","date_gmt":"2023-08-24T07:19:48","guid":{"rendered":"https:\/\/getitmagazine.co.za\/highway-berea\/?p=33869"},"modified":"2023-09-04T11:44:41","modified_gmt":"2023-09-04T09:44:41","slug":"custard-in-a-pocket","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2023\/08\/24\/custard-in-a-pocket\/","title":{"rendered":"Custard in a pocket"},"content":{"rendered":"

Woodlands Dairy\u2019s First Choice, known for their innovative approach to high quality dairy products, has launched the perfect on-the-go flavoured custard treat for any occasion. With flavours such as Chocolate, Candy Floss, Cream Soda, and Coco Pine, these convenient 200g pockets of deliciousness are sure to bring happiness to the hearts and mouths of Mzansi.<\/p>\n

Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, highlights that while traditional custard has a vanilla flavour, they identified an opportunity to expand their offering to the market. \u201cWe understand the importance of making snack time a fun and enjoyable experience for everyone, especially for our kids, so we created a range of on-the-go custard packs that are not only delicious, rich, and creamy, but also easy to enjoy until the very last drop. It\u2019s not too thick or too thin \u2013 just the right consistency. The packaging matches the colour of the flavoured custards, so everyone can choose their favourite burst of colours and delectable flavours.\u201d<\/p>\n

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Drawing from the knowledge gained through flavoured milk and kids’ yogurt, they carefully assessed the preferred flavour variations. \u201cInstead of selecting the conventional strawberry flavour as the \u2018pink addition\u2019, we opted for the delightful choice of Candy Floss. This decision was driven by its great taste and the universal appeal it holds for kids of all ages. By embracing this unique flavour, we hope to captivate taste buds and bring joy to a wide range of young palates,\u201d she explains.<\/p>\n

Introducing the groundbreaking 200g Tetra Fino\u00ae Aseptic 200g pillow-shaped packet, a first-of-its-kind innovation in South Africa, the packaging size strikes the perfect balance\u2014neither too much nor too little. Its convenient shape and compact size make it versatile, effortlessly fitting into various spaces, be it pockets, handbags, lunchboxes, pencil cases, or backpacks.<\/p>\n

Van Nieuwenhuizen adds that although it is primarily intended as a snack or treat, it is best savoured straight from the pack, offering the added advantage of dairy nutrition. \u201cWhether packed in lunchboxes, enjoyed on-the-go, utilised as party pack fillers for birthday celebrations, or indulged in when craving something sweet, it proves to be an all-round companion. Its versatility extends further as it complements both hot and cold desserts and is ideal for hiking and camping adventures.\u201d<\/p>\n

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The packaging features vibrant characters with irresistible charm. \u201cThese delightful visuals are bound to capture attention and make the product stand out. In addition, a comprehensive marketing strategy has been devised. The product will receive robust support on social media, featuring appealing consumer merchandise giveaways. Moreover, an engaging product campaign will be launched, incorporating in-store tastings, promotions, and advertisements, with enticing prizes that cater to both young and old. This multifaceted approach aims to generate excitement and ensure widespread appeal and buy-in for the product,\u201d she says.<\/p>\n

According to Marisa Maccaferri, Marketing Executive at Woodlands Dairy and First Choice, they aim to address the environmental impact of farming methods and encourage ethical practices on farms through their sustainable dairy farming initiative. \u201cBy purchasing First Choice Flavoured Custard, made with milk from our South African farmers, we provide dairy farmers with the opportunity to sustain their communities and expand their operations. In the bigger picture, we\u2019ve aligned our extensive sustainability initiatives with the objectives of the United Nations Sustainable Development Goals and cover three categories including Environment, Social and Governance in our sustainability programme. Visit our Sustainability Hub for more info on what else we do,\u201d she concludes.<\/p>\n

First Choice Flavoured Custard is a UHT product which does not require refrigeration, offers a shelf life six months and the packaging is 100% recyclable. Available from selected retailers nationwide as well as at the First Choice Dairy Shops and online at www.shopfirstchoice.co.za<\/a> at the RRP of R6.99 to R7.99.<\/p>\n

First Choice Flavoured Custard offers happiness in every drop \u2013 right to the last one!<\/p>\n

First Choice \u2013 The Good Choice!<\/p>\n

Follow First Choice on:<\/p>\n

Facebook:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FirstChoiceCustard<\/p>\n

Instagram:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 first_choice_custard<\/p>\n

Twitter: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 https:\/\/twitter.com\/FirstChoiceSA<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Woodlands Dairy\u2019s First Choice, known for their innovative approach to high quality dairy products, has launched the perfect on-the-go flavoured custard treat for any occasion. With flavours such as Chocolate, Candy Floss, Cream Soda, and Coco Pine, these convenient 200g pockets of deliciousness are sure to bring happiness to the hearts and mouths of Mzansi. […]<\/p>\n","protected":false},"author":24,"featured_media":33870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2060],"tags":[8648,9305,2936],"class_list":{"0":"post-33869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-wine","8":"tag-custard","9":"tag-first-choice","10":"tag-woodlands-dairy"},"yoast_head":"\nCustard in a pocket - Get it Highway & Berea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2023\/08\/24\/custard-in-a-pocket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custard in a pocket - Get it Highway & Berea\" \/>\n<meta property=\"og:description\" content=\"Woodlands Dairy\u2019s First Choice, known for their innovative approach to high quality dairy products, has launched the perfect on-the-go flavoured custard treat for any occasion. 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