{"id":38099,"date":"2024-03-28T11:05:34","date_gmt":"2024-03-28T09:05:34","guid":{"rendered":"https:\/\/getitmagazine.co.za\/highway-berea\/?p=38099"},"modified":"2024-03-28T11:05:34","modified_gmt":"2024-03-28T09:05:34","slug":"hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2024\/03\/28\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\/","title":{"rendered":"Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month"},"content":{"rendered":"<p><a href=\"https:\/\/url.za.m.mimecastprotect.com\/s\/Ywd5Ck5MlvioJWRjCVNNwr?domain=mattel.com\">Mattel, Inc.<\/a>\u00a0(NASDAQ: MAT) announced the Hot Wheels\u00ae Flippin Fast\u2122 die-cast, a new vehicle designed to encourage an open-ended play experience, ahead of Autism Acceptance Month in April. The Flippin Fast die-cast ignites the challenger spirit as one of the most versatile die-cast vehicles from Hot Wheels. Its fidget toy-inspired design allows kids to enjoy the wide range of motion from a Hot Wheels car as they roll it forward, backward and flip it upside down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-38105 aligncenter\" src=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-400x267.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-400x267.jpg 400w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-1024x683.jpg 1024w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-768x512.jpg 768w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-1536x1024.jpg 1536w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-630x420.jpg 630w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-696x464.jpg 696w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6-1068x712.jpg 1068w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-6.jpg 1620w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Hot Wheels partnered with the Autistic Self Advocacy Network (ASAN), a nonprofit advocacy organization run by individuals on the autism spectrum, to validate the design and compatibility of the Flippin Fast die-cast to ensure it delivers an experience that meets the unique needs of all Hot Wheels fans, including those who may benefit from an open-ended, soothing, and sensory play experience.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;It&#8217;s exciting that Mattel has taken the needs of autistic kids into consideration with this new toy. Too often, autistic children and their families are told that they are &#8216;playing wrong,&#8217; but allowing kids to play in the way they choose can promote self-regulation and self-expression,\u201d said Zoe Gross, Director of Advocacy, Autistic Self Advocacy Network. \u201cThis car can be played with in any configuration, and whether kids prefer to play pretend with it or just spin the wheels, the design emphasizes that there&#8217;s no wrong way to play.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-38102 aligncenter\" src=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-400x267.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-400x267.jpg 400w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-1024x683.jpg 1024w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-768x512.jpg 768w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-1536x1024.jpg 1536w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-630x420.jpg 630w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-696x464.jpg 696w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5-1068x712.jpg 1068w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-5.jpg 1620w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>While the Flippin Fast die-cast vehicle is intended for children ages three and up across all ability levels, ASAN\u2019s seal on the packaging indicates that it meets the unique play needs of the autism spectrum community.<\/p>\n<p>\u201cHot Wheels is always listening to consumers and finding ways to implement their feedback into our new products to ensure we are meeting their differing needs through play,\u201d said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. \u201cIn this case, we created a toy where there is truly no \u2018wrong\u2019 way to play with it. Flip it, spin it, or roll it forward, backward and even upside down \u2013 there are endless ways for everyone to play.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-38109 aligncenter\" src=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-400x267.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-400x267.jpg 400w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-1024x683.jpg 1024w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-768x512.jpg 768w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-1536x1024.jpg 1536w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-630x420.jpg 630w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-696x464.jpg 696w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3-1068x712.jpg 1068w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Vehicle-Close-Up-3.jpg 1620w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Mattel has a long-standing relationship with ASAN and has worked with the nonprofit to help validate and inform the development of a variety of toy products and characters across Mattel\u2019s portfolio of brands. The relationship kicked off with the introduction of Bruno, the Thomas &amp; Friends franchises\u2019 first-ever character with autism, across all franchise touchpoints in September of 2022.<\/p>\n<p>Hot Wheels Flippin Fast is the latest way Mattel is evolving its product offerings to be more accessible and inclusive, engaging consumers more intentionally with products that meet their unique needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel, Inc.\u00a0(NASDAQ: MAT) announced the Hot Wheels\u00ae Flippin Fast\u2122 die-cast, a new vehicle designed to encourage an open-ended play experience, ahead of Autism Acceptance Month in April. The Flippin Fast die-cast ignites the challenger spirit as one of the most versatile die-cast vehicles from Hot Wheels. Its fidget toy-inspired design allows kids to enjoy the [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":38101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[5498,10653,10652,7929],"class_list":{"0":"post-38099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kids","8":"tag-hot-wheels","9":"tag-hot-wheels-flippin-fast","10":"tag-inc","11":"tag-mattel"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month - Get it Highway &amp; Berea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2024\/03\/28\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month - Get it Highway &amp; Berea\" \/>\n<meta property=\"og:description\" content=\"Mattel, Inc.\u00a0(NASDAQ: MAT) announced the Hot Wheels\u00ae Flippin Fast\u2122 die-cast, a new vehicle designed to encourage an open-ended play experience, ahead of Autism Acceptance Month in April. 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Its fidget toy-inspired design allows kids to enjoy the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2024\/03\/28\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Get it Highway &amp; Berea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GetItDurban\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-28T09:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2024\/03\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bronwyn Forbes-Hardinge | Journalist\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetItDurban\" \/>\n<meta name=\"twitter:site\" content=\"@GetItDurban\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bronwyn Forbes-Hardinge | Journalist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2024\\\/03\\\/28\\\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2024\\\/03\\\/28\\\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\\\/\"},\"author\":{\"name\":\"Bronwyn Forbes-Hardinge | Journalist\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/#\\\/schema\\\/person\\\/5bf473ea93243871d6f91d475b233fda\"},\"headline\":\"Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month\",\"datePublished\":\"2024-03-28T09:05:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2024\\\/03\\\/28\\\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\\\/\"},\"wordCount\":449,\"image\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2024\\\/03\\\/28\\\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/wp-content\\\/uploads\\\/sites\\\/23\\\/2024\\\/03\\\/Hot-Wheels-Flippin-Fast_Children-Playing-With-Vehicle-1.jpg\",\"keywords\":[\"Hot Wheels\",\"Hot Wheels\u00ae Flippin Fast\u2122\",\"Inc.\",\"Mattel\"],\"articleSection\":[\"Kids\"],\"inLanguage\":\"en-ZA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2024\\\/03\\\/28\\\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\\\/\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2024\\\/03\\\/28\\\/hot-wheels-unveils-new-die-cast-to-encourage-open-ended-play-ahead-of-autism-acceptance-month\\\/\",\"name\":\"Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month - Get it Highway &amp; 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