{"id":48301,"date":"2026-04-24T14:06:07","date_gmt":"2026-04-24T12:06:07","guid":{"rendered":"https:\/\/getitmagazine.co.za\/highway-berea\/?p=48301"},"modified":"2026-04-20T14:10:34","modified_gmt":"2026-04-20T12:10:34","slug":"riding-for-more-than-the-finish-line","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2026\/04\/24\/riding-for-more-than-the-finish-line\/","title":{"rendered":"Riding for more than the finish line"},"content":{"rendered":"
Westville\u2019s Bert Trichardt is turning endurance into impact, one kilometre at a time.<\/p>\n
At first glance, it\u2019s an unusual sight. A cyclist taking on extreme endurance rides is impressive enough. Doing it in a cow suit certainly draws attention.<\/p>\n
For Bert Trichardt that attention is exactly the point. Behind the novelty is a powerful purpose, one driven by personal loss, resilience, and a determination to make a meaningful difference.<\/p>\n
Bert is currently undertaking a series of demanding cycling challenges to raise R250 000 for the CHOC Childhood Cancer Foundation South Africa, supporting children and families affected by cancer. He has already completed the Munga Grit Xhariep, covering 462km in 31 hours, and has his sights set on further events, including the Go2Sea \u2013 seven days of riding through the heart of South Africa, the Munga Grit North West, and potentially the Munga 1000km later this year.<\/p>\n
\u201cI thought I needed to do something hard that matters,\u201d he says. \u201cRiding for a purpose changes everything.\u201d<\/p>\n
Bert\u2019s connection to the cause runs deep. He has lost loved ones to cancer, including his first wife Carolyn in 2020, and continues to see friends and their families face the disease.<\/p>\n
\u201cCancer isn\u2019t something I\u2019ve read about. It\u2019s something I\u2019ve lived through,\u201d he says.<\/p>\nPhoto: Ben Myburgh<\/figcaption><\/figure>\n
That perspective drives him through the most difficult moments on the bike. When exhaustion sets in and sleep deprivation takes hold, he shifts his focus.<\/p>\n
\u201cWhat I\u2019m experiencing is temporary. It\u2019s nothing compared to what these children and their families are going through.\u201d<\/p>\n
Bert rides as part of The Cows, a volunteer group that raises funds for CHOC. The cow suit, while eye-catching, carries meaning. It represents doing something uncomfortable for a greater good, and it opens the door to conversation.<\/p>\n
\u201cWhen people ask why, that\u2019s where the impact starts,\u201d he explains.<\/p>\n
Reactions along the route range from amusement to admiration, but each interaction helps spread awareness.<\/p>\n
Endurance cycling at this level is as much mental as it is physical. Beyond the strain of long distances, heat and fatigue, Bert says the real challenge is staying focused when everything tells you to stop.<\/p>\n
\u201cYou reach a point where your body is finished and your mind tries to convince you to quit.\u201d<\/p>\n
His approach is simple. Keep moving.<\/p>\n
\u201cYou stop thinking long term and focus on the next water point.\u201d It is a mindset built on discipline rather than motivation, he says. \u201cMotivation fades, discipline stays,\u201d reflects Bert.<\/p>\n
Despite the scale of his challenges, Bert remains grounded. He describes himself as a normal person who works hard, values family, and refuses to slow down with age.<\/p>\n
His daily routine starts early, with training rides, gym sessions and managing his businesses, fuelled, he admits, by plenty of coffee.<\/p>\n
At the centre of it all is his support system. His wife Julie, his children, and his wider circle play a vital role in helping him stay focused.<\/p>\n
\u201cMy family are incredibly supportive,\u201d he says. \u201cJulie understands why I do this and encourages me when I need it most.\u201d<\/p>\n
Bert\u2019s initiative extends beyond cycling. Through his Vida e Caff\u00e8s at Shell Blair Atholl and Cotswold Square, R1 from every coffee sold is donated to CHOC throughout the campaign. It is a simple yet effective way for the community to get involved and contribute to the cause.<\/p>\n
Beyond donations, he encourages people to raise awareness, support fundraising efforts and find their own way to make a difference.<\/p>\n
\u201cFundraising isn\u2019t easy, but it\u2019s worth it,\u201d he says.<\/p>\n
For Bert, success is about more than reaching his fundraising target. It is about creating impact, raising awareness and inspiring others to act.<\/p>\n
\u201cIf someone feels inspired, don\u2019t just think about it, commit,\u201d he says. \u201cTell people, then follow through.\u201d<\/p>\n
His message is clear: extraordinary things are not reserved for extraordinary people.<\/p>\n
\u201cIt\u2019s not about talent, it\u2019s about showing up.\u201d<\/p>\n
Details: To support Bert\u2019s journey, you can help him reach his goal of raising R250,000 for CHOC, by scanning the QR code below to donate via GivenGain.<\/em><\/p>\n
<\/p>\nPhoto: Ben Myburgh<\/figcaption><\/figure>\n
Bert\u2019s advice for making a difference:<\/strong><\/p>\n
Start small<\/em> You don\u2019t need to take on extreme challenges. Helping someone in a small way still matters.<\/p>\n
Don\u2019t wait to feel ready<\/em>\u00a0 Commit first, then figure it out as you go.<\/p>\n
Rely on discipline<\/em>\u00a0 Motivation comes and goes, consistency is what drives results.<\/p>\n
Use what you have<\/em>\u00a0 Time, energy and skills can be just as valuable as money.<\/p>\n
Stay the course<\/em>\u00a0 Progress can feel slow, but it is still progress.<\/p>\n
Believe in your ability<\/em>\u00a0 You are capable of more than you think, but only if you start.<\/p>\n","protected":false},"excerpt":{"rendered":"
Westville\u2019s Bert Trichardt is turning endurance into impact, one kilometre at a time. At first glance, it\u2019s an unusual sight. A cyclist taking on extreme endurance rides is impressive enough. Doing it in a cow suit certainly draws attention. For Bert Trichardt that attention is exactly the point. Behind the novelty is a powerful purpose, […]<\/p>\n","protected":false},"author":24,"featured_media":48308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[12708,8268,12709],"class_list":{"0":"post-48301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personalities","8":"tag-bert-trichardt","9":"tag-choc-childhood-cancer-foundation","10":"tag-shell-blair-atholl"},"yoast_head":"\n
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