{"id":8845,"date":"2020-06-22T09:24:04","date_gmt":"2020-06-22T07:24:04","guid":{"rendered":"https:\/\/getitmagazine.co.za\/highway-berea\/?p=8845"},"modified":"2024-05-31T10:12:29","modified_gmt":"2024-05-31T08:12:29","slug":"beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2020\/06\/22\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\/","title":{"rendered":"Beloved South African brand Laager Rooibos celebrates 75-year milestone"},"content":{"rendered":"<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">This year will see Laager Rooibos \u2013 the second biggest Rooibos brand worldwide \u2013 celebrating 75 years of being part of South African homes. The brand, which now includes the Laager Rooibos Herbal and Laager Tea4Kidz product ranges, has lived through some of the history books\u2019 most interesting time periods.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">1945 was a year which began with the world at war, and ended with the signing of the United Nations Charter. Three quarters of a century later, and things have changed the world over &#8211; and back home. We now have a democratically elected government, 11 official languages, and one of the most revered constitutions globally. However, despite these massive shifts, Laager Rooibos, which was founded in 1945, is still one of South Africa\u2019s best loved tea brands.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><strong><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">A story told in the tea leaves<\/span><\/strong><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">The history of Rooibos dates back possibly thousands of years when this tea was first used by South Africa\u2019s KhoiSan people as a medicinal herb \u2013 the leaves harvested from the Aspalathus Linearis plant were used to make natural remedies for a variety of ailments.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">Grown exclusively on the Cederberg Mountains of the Western Cape, Rooibos was produced commercially for the first time in the 1930s, making Laager Rooibos one of the first commercial Rooibos tea brands in existence. Rooted in history, the brand heroes its origins among the Rooibos fields and Cederberg Mountains which form the iconic backdrop to the Laager Rooibos box.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">Many countries have tried, and failed, to grow Rooibos with the Cederberg region the only place where this natural herb thrives. Although the processing of Rooibos has been refined and mechanised over the years, it is not that far removed from how it was traditionally harvested and processed. Bunches of leaves were rolled into hessian bags and transported down the mountain by donkeys, at which point the leaves and stems were chopped and then bruised with mallets before being left to ferment, and later spread out and dried under the hot African sun.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">Over the years, the many health benefits of Rooibos have been uncovered, in large part thanks to the extensive research funded by The South African Rooibos Council, a body of which Laager Rooibos is a part. These health benefits are now widely acknowledged and have contributed significantly to the growing popularity of Rooibos, not only in South Africa but across the globe, with several popular figures and celebrities touting its natural benefits.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8847\" src=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6436-400x266.jpg\" alt=\"\" width=\"400\" height=\"266\" srcset=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6436-400x266.jpg 400w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6436-768x512.jpg 768w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6436-696x464.jpg 696w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6436-631x420.jpg 631w, https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6436.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><strong><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">A tradition of strength and community<\/span><\/strong><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">Even during the toughest times, the Laager Rooibos brand has been a beacon of hope for many. During the Covid-19 pandemic, the brand has provided online educational support for parents and caregivers, as well as donating goods where needed.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">Laager Rooibos has seen good growth in sales during the lockdown period, as many have sought to take advantage of the many health benefits of Rooibos tea. As <\/span><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: #7f7f7f\"><a href=\"https:\/\/protect-za.mimecast.com\/s\/LHN-C76JwZsm4ORxF8EdcY?domain=click.icptrack.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: black\">The South African Rooibos Council (SARC)<\/span><\/a><\/span><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\"> has noted, the health benefits that Rooibos boasts make it the perfect pantry staple right now. Laager Rooibos is also the only tea that carries <\/span><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: #7f7f7f\"><a href=\"https:\/\/protect-za.mimecast.com\/s\/AAjXC8qYxZTjD7kZs1B5_R?domain=click.icptrack.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: black\">The Heart &amp; Stroke Foundation South Africa (HSFSA)<\/span><\/a><\/span><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\"> stamp of approval \u2013 a symbol that is used to identify heart and brain-healthy food and beverages. \u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">The Laager Rooibos brand continues to find innovative ways to engage with and uplift South African communities through the Joekels Communitea Foundation. Using this platform, the brand is supporting heart health, children\u2019s organisations, non-profit organisations and local businesses.<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">\u201cIt\u2019s been such a fulfilling experience being a part of the Laager Rooibos journey, watching the brand grow over the years and evolve to meet different needs,\u201d said Jonathan Kelsey, Co-Founder of Joekels Tea Packers, manufacturers of Laager Rooibos. \u201cWe\u2019ve benefited from various partnerships over the years, including our endorsement from the HSFSA and our partnership with Laager ambassadors and dynamic South African chefs, <\/span><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: #7f7f7f\"><a href=\"https:\/\/protect-za.mimecast.com\/s\/AcMXC98XyZumL5OgF3wrGE?domain=click.icptrack.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: black\">Lebo and Tebo Ndala (@Withlovefromthetwins).<\/span><\/a><\/span><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\"> And while the brand continues to evolve, the strong, refreshing taste of Laager Rooibos has remained consistent over the years \u2013 because strength is our tradition.\u201d<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 9.0pt;font-family: 'Trebuchet MS','sans-serif';color: #7f7f7f\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;margin-bottom: .0001pt;text-align: justify\"><span style=\"font-size: 10.5pt;font-family: 'Arial','sans-serif';color: black\">Joe Swart, Kelsey\u2019s business partner and Joekels Co-Founder and -Director added, \u201cThere are so many exciting new projects in the pipeline for the Laager Rooibos brand \u2013 we might be 75 years in but this is just the start. We will continue to find innovative ways to strengthen our connection with South African communities, and we look forward to the many adventures we will embark on together.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year will see Laager Rooibos \u2013 the second biggest Rooibos brand worldwide \u2013 celebrating 75 years of being part of South African homes. The brand, which now includes the Laager Rooibos Herbal and Laager Tea4Kidz product ranges, has lived through some of the history books\u2019 most interesting time periods. \u00a0 1945 was a year [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":8846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2060],"tags":[1592,2327],"class_list":{"0":"post-8845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-wine","8":"tag-laager-rooibos","9":"tag-laager-tea4kidz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beloved South African brand Laager Rooibos celebrates 75-year milestone - Get it Highway &amp; Berea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2020\/06\/22\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beloved South African brand Laager Rooibos celebrates 75-year milestone - Get it Highway &amp; Berea\" \/>\n<meta property=\"og:description\" content=\"This year will see Laager Rooibos \u2013 the second biggest Rooibos brand worldwide \u2013 celebrating 75 years of being part of South African homes. The brand, which now includes the Laager Rooibos Herbal and Laager Tea4Kidz product ranges, has lived through some of the history books\u2019 most interesting time periods. \u00a0 1945 was a year [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getitmagazine.co.za\/highway-berea\/blog\/2020\/06\/22\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\/\" \/>\n<meta property=\"og:site_name\" content=\"Get it Highway &amp; Berea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GetItDurban\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-22T07:24:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T08:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getitmagazine.co.za\/highway-berea\/wp-content\/uploads\/sites\/23\/2020\/06\/E3C6084.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bronwyn Forbes-Hardinge | Journalist\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetItDurban\" \/>\n<meta name=\"twitter:site\" content=\"@GetItDurban\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bronwyn Forbes-Hardinge | Journalist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2020\\\/06\\\/22\\\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2020\\\/06\\\/22\\\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\\\/\"},\"author\":{\"name\":\"Bronwyn Forbes-Hardinge | Journalist\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/#\\\/schema\\\/person\\\/5bf473ea93243871d6f91d475b233fda\"},\"headline\":\"Beloved South African brand Laager Rooibos celebrates 75-year milestone\",\"datePublished\":\"2020-06-22T07:24:04+00:00\",\"dateModified\":\"2024-05-31T08:12:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2020\\\/06\\\/22\\\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\\\/\"},\"wordCount\":738,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/blog\\\/2020\\\/06\\\/22\\\/beloved-south-african-brand-laager-rooibos-celebrates-75-year-milestone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/highway-berea\\\/wp-content\\\/uploads\\\/sites\\\/23\\\/2020\\\/06\\\/E3C6084.jpg\",\"keywords\":[\"Laager Rooibos\",\"Laager Tea4Kidz\"],\"articleSection\":[\"FOOD &amp; 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