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Luré blooms in the limelight

“I hardly know the girl I used to be …” confesses Luré Delport, the stunning winner of Apprentesses 2018 and TV presenter on Ster-Status.

We chat to the bubbly winner about her journey of transformation.

To be an Apprentesses winner one must comply with the following criteria: you need to be a talented individual who is driven and organised; self-motivated to work hard and use all the opportunities available to become successful; be confident and comfortable with speaking; be a future influencer and … drum roll … Luré (29), a born-and-bred teacher from Boksburg, ticked all the boxes!

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Ever since she can remember, Luré had the strong desire to entertain, inspire and uplift people. Her first experience in the limelight was when she was crowned as Miss Personality at Potchefstroom University.

Afterwards she participated in many pageants, such as Miss SA Eco, Miss Earth SA and Miss Universal SA in 2017, when she represented SA in Georgia, Europe in the top five.

“Apprentesses, however, gave me the confidence to be so much more and also equipped me with the right tools to be successful. It was an easy decision when I was approached to enter and participate in a programme which strives to educate, inform and enrich women, with platforms within the industry. It was a way to get involved with different criteria, which gave me the opportunity to decide which route to pursue,” Luré explains.

Since 2014, Apprentesses SA has been helping women between the ages of 20 and 35 realise their dreams of finding their place in the spotlight, whether as an actress, model, singer, television presenter, businesswoman, journalist, celebrity or social media star.

However, it is not as easy or glamorous as it appears, and it takes a lot of hard work and the right contacts to get a foot in the door. Participants are introduced to the entertainment industry through workshops, training sessions and various other challenges.

The programme also encourages them to give back to their communities by doing charitable work.

What was the most difficult assignment for you during the competition?

The most difficult assignment for me was to enter this difficult and sometimes extremely cruel yet very rewarding industry. If you do not have what it takes to withstand all the pressure and setbacks that come with being an influencer in the industry, then rather opt for another line of work within the industry that’s behind the scenes. I definitely had to toughen up in a big way.

What was the assignment that you enjoyed the most?

I enjoyed living out the very definition of who I am, for the first time in my life. I was born to be in front of the cameras and I absolutely flourished. This journey brought me many opportunities and gave me a platform to inspire. I get to meet interesting and influential people on a daily basis from whom I can learn to be the best I can possibly be.

What stood out the most during your Apprentesses journey?

My absolute transformation! Apprentesses gave me the confidence to be so much more and also equipped me with the right tools to be successful. I am the person that I knew I could be.

You are the winner – how did that change your life?

Being the winner of Apprentesses changed my life for the better. I have been taught the foundation of how to be successful in this industry, which I will use to my benefit. I also feel privileged to be a source of inspiration for younger women. By being real and true to myself within this journey, many opportunities have opened up for me.

It is your passion to educate – how will being the winner influence your passion?

I love educating and nothing will change that. Being the winner assisted me in achieving new heights in what I love. I aspire to start my own kindergarten school in which I can be a source of safety and hope to the less fortunate. The Apprentesses journey has taught
me how to make any project a success and has also introduced me to influential people who could be helpful in my pursuit of success.

What advice can you give young women to empower themselves?

Hold on to hope – I am living proof that hope is stronger than hunger, that hope is stronger than fear and that hope is enough to break through. All you need in order to change the world is courage and a lot of kindness and love. I believe we are all born with a destiny written within our being. The following verse never fails to give me goose bumps: “For I know the plans I have for you, says the Lord. They are plans for good and not for disaster, to give you a future and hope.” Jeremiah 29:11.

Photo: Tanya Borchers

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