Home Leisure Reviews A duo of educational reads

A duo of educational reads

Learn the surprising answers to some popular questions and how to empower your child for the future

To be brilliant you have to be irrational according to Rory Sutherland, Ogilvy advertising legend. His book, Alchemy – The Surprising Power of Ideas That Don’t Make Sense kicks off with interesting questions. ‘Why is Red Bull so popular – even though everyone hates the taste?’ ‘Why do we prefer stripy toothpaste?’ Sutherland believes people are drawn to the beautiful, the extravagant and the absurd, so if you want to influence people’s choices, bypass reason. The best ideas don’t make rational sense – they make you feel more than they make you think. This book is Sutherland’s mission to turn us all into idea alchemists using behavioural science, jaw-dropping stories and a touch of branding magic. WH Allen, R328.

 

- Advertisement -

Disruptive changes are characteristic of the 21st century which makes parenting – never a job for the faint-hearted – even more difficult, When it comes to thinking about the future our children will have to deal with, the scripts for success or failure are constantly being rewritten.  Nikki Bush & Graeme Codrington have written a guide to show parents what their children need to be and what they might be able to do in Future Proof Your Child for the 2020s and Beyond. The book provides a framework and practical advice for what parents can do today to build solid foundations for their children to maximise their chances of success in the minefield of ever-changing and disappearing jobs. It will help parents create realistic, relevant parenting goals that will set their children up to thrive, no matter what awaits them in the future. Penguin, R240.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

Breast health is best health

Throughout October, Strawberry Lips is spreading the message that early detection saves lives with their campaign #YouChoose.Breast cancer is the most common cancer affecting...

Curly hair, don’t care

Struggling to find the right curly hair products that will work for you? Well, we’re coming to the rescue with five curly-loving products from...

Keep it cool with these easy poolside workouts…

The glorious summer sun has many of us hustling to get healthier, get outdoors, and do a little more exercise. We think the best...

Four fabulous getaway packages…

Dip into the food, art and history of Stellenbosch, with these carefully curated special packagesThe award-winning Eendracht Hotel & Apartments in Dorp Street in...

What can parents do to embrace the toddler chronicles?

Selfcare for relationships as the trauma of toddler tantrums takes its toll. What can parents do to embrace the toddler chronicles? As parents we...