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New kicks to kick-start the year

New year … new look. We’re always up for a shopping spree (even after the Christmas bonus has been spent!), and Reebok’s giving us the perfect excuse for a new pair of takkies.

The latest Reebok Vector concept store to open here in SA was right in our ‘hood – Sandton City – and, to mark the store’s opening, the new Black and White Fury Boost was launched.

They’re super fashion-forward as technologies from both Reebok and Adidas were fused to create this fashion-forward pair of sneakers … think monochrome with a glimmer of metallic GraphLite. R2 999 from any of the official Reebok stores … here in Joburg North, you’ll find them at Sandton City and Fourways Mall. (Another store opened at Menlyn Shopping Centre late last year.)

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The series of store openings under the new Vector concept indicate a new era for Reebok that is characterised by the resurgence of the Vector logo to unify the brand under one logo.

PJ Morilly, Brand Director for Reebok South Africa, says, ‘It’s amazing to see how much interest Reebok Global is showing in our market and just how proactive they have been with regards to integrating the brand into South African style and culture.

‘It clearly shows that Reebok sees something special about our country and is committed to investing in our growth here.’


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