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Floral fantasies flourish

Petals, plants, branches, buds and greenery – along with delectable munchies – set the tone for Mira Cameron’s budding (and beautiful) new business

The beauty and brains behind Sweet Pea Collection, Mira Cameron, is obsessed with all things gorgeous. After years of building a solid foundation in marketing, events and advertising, Mira knew she had to pursue what was missing and she had to go after it wholeheartedly.

‘After the birth of my twins, I knew it was time to finally use all the gathered experience (good and bad) to open my own business,’ Mira says. Named after her favourite flower, Sweet Pea Collection pays homage to the heart of Mira’s business – flowers. ‘Sweet peas come in many colours. Similarly, my business is not limited either. We offer a collection of services within the floral, event and wedding industries. Anyone looking for that perfect gift, a celebration with flowers, or planning an event (private or corporate), a wedding, a bridal or baby shower, or just wanting a delicious baked treat, need look no further than Sweet Pea Collection. Ours is a one-stop service, for all gifting, planning and styling requirements.’

Mira’s warmth infuses everything she does. From a pretty Mothers’  Day bouquet to an enormous wedding with 400+ guests, Mira gives everything she touches the same thought, care and attention to detail that has made Sweet Pea Collection a business that thrives on word of mouth. ‘It’s all about treating every order, event or bride as an individual. You really need to listen and care about what you’re being told so you can design styling specific to their needs,’ Mira explains. ‘That kind of personal touch is why I’ve chosen to never have an online shop or a catalogue where a client just ticks boxes. Each commission is treated as bespoke and beautifully unique. When I’m with a client, my time belongs to them completely. My business is driven by a love of creating beauty and building personal relationships that last long after the event is over.’

To be involved in turning their dreams into reality is something I treasure

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When asked about a day in her life, Mira laughs. ‘It’s frequently perceived as a glamorous job, but often you’re on your feet, working for 18 hours straight on the day of the event, with little time to eat or drink. You almost go into a ‘robotic’ state, where you’re living and breathing the work. You need to have a deep-rooted passion for what you do. It’s rewarding and beautiful, but it’s hard work – and  I wouldn’t change it for anything,’ Mira says.

Even though weddings can be the most exhausting, if Mira had to choose just one event to do forever, it would be weddings. ‘There’s something very special about making a connection with someone who’s planning one of the most important days of their life. Often it’s something they’ve been thinking about since they were little. To be involved in turning their dreams into reality is something I treasure,’ Mira says. ‘Every bride I’ve had the pleasure of working with has been an incredible person and each woman holds a special place in my heart.’

Mira is also enthusiastic about involving flowers in more than just décor. ‘They can be used as part of any planned activities such as learning how to put a bouquet together. The most popular activity actually incorporates my favourite way of using flowers – wearing them! It’s so much fun to spend a few hours making flower crowns and hair pieces – and the photos are just gorgeous. Every participant learns a new skill and can keep making their own for events in years to come. It’s a magical idea for any girly celebration, big or small!’

Mira can’t wait to see what the year ahead holds for Sweet Pea. ‘It’s a new beginning for Sweet Pea, so it’s a lot about refreshing ideas, projects and attitude, as well as grabbing with both hands every opportunity for learning and maturing,’ Mira says. ‘I’m fulfilling my dream for Sweet Pea, which is for it to be at the forefront of your mind when you feel like ordering that special gift, when you’re planning that delectable cake and candy table, when you have a huge event to organise and have no idea where to start and when your wedding story needs that gorgeous pop of magic. I’m more excited about what’s to come than ever before!’

Get in touch with Mira to bring all things bright and beautiful to your next event at @SweetPeaCollectionSA or call her on 076-171-8361.

Creative ways with flowers

  • Keeping everything on a neutral palette, then weaving in pops of colour in the floral story.
  • Mixed media – metallic hues with nude tones and wood pieces mixed in with flowers.
  • There’s a strong move towards sustainability with the use of succulents and potted plants, thus cutting out waste and doubling up as beautiful yet trendy gifts.
  • Trailing flowers are still huge and always leave you with a sense of opulence and intimacy.
  • Large garlands that go beyond the table are especially popular for bridal tables.
  • Petite bouquets where the idea is to let the dress steal the show. Usually beautiful and delicate, almost mimicking lace.
  • Shimmering lights are amazing, especially for those looking for a beautiful yet economical table setting. Filling lots of little vases with loads of tea lights and dropping carefully  chosen blooms into vases between them creates a gorgeously romantic look.
  • In 2020, the flower wall has moved over for more lush greenery walls, filled with ferns, fruits and more.
  • Flowers that become a part of the bride’s look for the day. Flower crowns, flowers round the neckline and trailing from her hair.

 

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