{"id":14855,"date":"2023-03-22T09:00:43","date_gmt":"2023-03-22T07:00:43","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=14855"},"modified":"2023-03-22T09:00:43","modified_gmt":"2023-03-22T07:00:43","slug":"female-spitfire","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2023\/03\/22\/female-spitfire\/","title":{"rendered":"\u00a0Female spit(fire)"},"content":{"rendered":"

She\u2019s made movies with the likes of Collin Farrell and Salma Hayek. But Liesl Lategan, producer and serial entrepreneur, owner of production company Spitfire and post-production house Aces Up, says that it\u2019s far more thrilling to spend a day making adverts.<\/strong><\/h4>\n

\u201cMaking ads is like making a mini-movie every couple of weeks. And I love the pace \u2013 you\u2019re working with people who have all of these great ideas, and you have to get them to come together instantly,\u201d she enthuses. \u201cMost of all, I love the creatives involved in the process. They\u2019re clever, funny, sensitive, unique and smart.\u201d<\/p>\n

Liesl\u2019s fascination with creativity isn\u2019t surprising, given that drama was a central point of her childhood world. Her mother was a drama teacher and owned her own drama school for some time, and so the stage was a second home to Liesl. When it became time to choose her studies, she was instinctively drawn back to the arts \u2013 \u201cbut then I realised I didn\u2019t want to live like a poor artist!\u201d she laughs.<\/p>\n

And so she chose a career on the other side of the spectrum \u2013 law. \u201cTo be fair, I didn\u2019t have much time to decide. My mother really didn\u2019t like the boy I was dating at the time, so one day she told me that my father was coming to pick me up and take me to university in four hours. It was all very sudden \u2013 so I picked law because I was good at public speaking and debating and thought I\u2019d be good at it.\u201d<\/p>\n

It soon became clear that Liesl was not intended to sit behind a desk all day. \u201cLaw required a lot of parrot-fashion learning, and it nearly broke my soul!\u201d The final straw came when she was interning at a law firm. Asked to research precedent for a case that involved defending family violence, she refused. \u201cI was told that I just wasn\u2019t made for the kind of law I wanted to do \u2013 it would destroy me.\u201d<\/p>\n

Now with no plans or direction, Liesl decided to try her hand at au pairing in Atlanta until she figured out her path. That\u2019s when she found her groove: While the kids she worked with attended school, she filled her mornings working in admin at a film company. The work wasn\u2019t especially exciting \u2013 sometimes, she had to stand in as a powder girl \u2013 but in return, she was able to attend their weekend film courses for free.<\/p>\n

The bug had definitely bit, so when Liesl returned to South Africa, she enrolled at the then Natal Tech to study video tech. \u201cIt was really exciting, because I could return to my love of performance, but on the other side of the camera \u2013 something I\u2019d never considered previously.\u201d<\/p>\n

Liesl remembers this as one of the most fulfilling times of her life. Although she worked incredibly hard \u2013 hard enough to become one of the top students in the class while also trying to flesh out her student budget by working as a bar tender and spraying male shoppers with deodorant as part of brand promotions\u2013 she loved her studies and relished the feeling of her achievement.<\/p>\n

She got her first job on a film soon after. \u201cIt wasn\u2019t often that people filmed movies in Durban, so when a production company started filming in the city, I walked into the office and handed in my CV \u2013 and was hired on the spot.\u201d From there, her career trajectory took a steep upward turn.<\/p>\n

After moving to Cape Town, Liesl soon became a regular on film sets, but she began to feel stifled. \u201cCape Town\u2019s film industry felt very technical, lacking in creativity. I was just a cog in the wheel, and I wanted to be part of the entire process.\u201d<\/p>\n

She finally found her niche when she moved to Joburg to work full-time in producing commercials. \u201cThe first thing I did was go to Carlton Hair and ask them to cut off my long Cape Town hippie hair. Instantly, I felt like I belonged.\u201d She loved her job just as much, and her passion and work ethic saw her rise swiftly through the company ranks. But, just when she should have started enjoying the ride, she took against it. \u201cIt had started to feel too easy,\u201d she says. Yet again, she found herself asking: What next? And answered her own question by opening her first company, Aces Up, specialising in post production. \u201cEven my mom was surprised that I became a business owner \u2013 it\u2019s not something you\u2019d expect from a girl whose nickname was the absent-minded professor,\u201d Liesl admits.<\/p>\n

There were no signs of that absent-mindedness as she took on one\u00a0challenge after another, first consulting for various advertising agencies before joining one as an inhouse producer. But, what had started out as a lot of fun gradually became more stressful … with Aces Up still running, Liesl found herself increasingly bogged down by admin. It was time for another change \u2013 and so she approached AK Kyriacou, a director whose work she loved, to start a production company.<\/p>\n

Ten years on, Spitfire, the company she shares with AK (who has since become her life partner) is more profitable than ever \u2013 and has become a breeding ground for young female talent. \u201cMy staff are definitely the best part of my working day,\u201d Liesl says. \u201cI love their friendship, but more than that I love seeing them grow and playing a role in their development.\u201d Having grown up with a strong mother, Liesl says that female empowerment is part of who she is. \u201cThe thought that men are more capable or deserving is simply something I have never been able to understand. We\u2019re mothers … we\u2019re mentally and emotionally strong. Empowering others to think this way isn\u2019t really pre-meditated,\u00a0 I simply act on instinct.\u201d Driven by this ethos, she has mentored a former intern to become a shareholder in the company, while another has taken on the mantle of head of finance at just 26 years old. Still another has become a director \u2013 a rarity in an industry where most directors are still white males.<\/p>\n

Although she mentors each employee personally (while also looking after her three kids), Liesl still has plans for her next entity: she\u2019d like to create a black female-owned sister company to Spitfire, specialising in the production of long-form content.<\/p>\n

In spite of these plans, Liesl still doesn\u2019t see herself as an entrepreneur. \u201cI wouldn\u2019t be able to sell you a pen if I tried. I only know how to do things I love \u2013 and I love this.\u201d<\/p>\n

Details: www.spitfire.tv<\/a>, @spitfire.tv on Instagram<\/i><\/p>\n

\u00a0<\/i><\/p>\n

Liesl\u2019s tips for starting your own business<\/strong><\/p>\n

\u2022 Start as you mean to go on.<\/p>\n

\u2022 Try to have a plan in place. Things will go wrong anyway, but you should have a route to get you to the end goal regardless.<\/p>\n

\u2022 Rather be caught out for who you are than who you\u2019re not.<\/p>\n","protected":false},"excerpt":{"rendered":"

She\u2019s made movies with the likes of Collin Farrell and Salma Hayek. But Liesl Lategan, producer and serial entrepreneur, owner of production company Spitfire and post-production house Aces Up, says that it\u2019s far more thrilling to spend a day making adverts. \u201cMaking ads is like making a mini-movie every couple of weeks. And I love […]<\/p>\n","protected":false},"author":113,"featured_media":14856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[1755,5067,5069,5068],"class_list":{"0":"post-14855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-entrepreneur","10":"tag-liesl-lategan","11":"tag-production-company","12":"tag-spitfire"},"yoast_head":"\n\u00a0Female spit(fire) - Get it Joburg North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2023\/03\/22\/female-spitfire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0Female spit(fire) - Get it Joburg North\" \/>\n<meta property=\"og:description\" content=\"She\u2019s made movies with the likes of Collin Farrell and Salma Hayek. But Liesl Lategan, producer and serial entrepreneur, owner of production company Spitfire and post-production house Aces Up, says that it\u2019s far more thrilling to spend a day making adverts. \u201cMaking ads is like making a mini-movie every couple of weeks. 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