{"id":16098,"date":"2023-07-03T10:00:24","date_gmt":"2023-07-03T08:00:24","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=16098"},"modified":"2023-06-22T10:16:05","modified_gmt":"2023-06-22T08:16:05","slug":"lulu-lovely","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2023\/07\/03\/lulu-lovely\/","title":{"rendered":"Lulu-lovely"},"content":{"rendered":"

Book club buddies Vanessa Ridgway and Angela Boulle\u2019s love for local and delectable goodies flourish into a booming business<\/strong><\/h4>\n

What\u2019s your favorite part of a road trip? For lots of us – especially those who enjoy a little nibble between pit stops – it\u2019s popping into padstals in places with names we can\u2019t pronounce, browsing the goodies and then selecting a particularly risky-looking chilli or an exotic jam.<\/p>\n

When lockdown put paid to padstal visits, let alone road trips, book club friends Vanessa Ridgway and Angela Boulle had an idea. Imagine if you could find all those delectably tempting foods \u2013 from spices to relish, baked goods and everything in between in one place?<\/p>\n

That\u2019s how LuluLocal was born. Although both Angela and Vanessa had experiences as entrepreneurs and business owners, neither had previously ventured into e-tailing. That\u2019s what turned LuluLocal from a great idea into a life-altering experience that has led both to develop new skills and interests.<\/p>\n

The first of those learning curves came when they started selecting the products they wanted to stock in their pantry.\u00a0 \u201cWe spent four months finding out what was out there,\u201d Vanessa recalls. \u201cWe asked our friends about the products they\u2019d found and enjoyed, we thought of goodies we\u2019d purchased ourselves, and we trawled the internet to see who was selling what. The idea was that we\u2019d create a space where you could get whatever you wanted to create your perfect moment … excellent coffee or an unusual tea, with a homemade rusk to dunk in it and maybe the perfect little biscotti on the side for extra indulgence,\u201d Vanessa says. The pair had two key criteria. Whatever LuluLocal stocked had to be made locally, using artisanal or small batch methods.<\/p>\n

Angela recalls this as one of her favorite stages of building the business. \u201cWe uncovered some of the most heartwarming stories,\u201d she says. \u201cA lot of these little companies are based in small towns where there isn\u2019t a lot of access to skilled labour, so they\u2019ve trained the local community members and created many job opportunities in the process. Some have even gone on to set up creches and other support structures for their staff.\u201d Angela confesses that hearing these stories brought on a storm of emotions, especially at a time when the sustainability of many small businesses \u2013 and the livelihoods of those involved \u2013 had been threatened.<\/p>\n

The website was finally ready to launch in November 2020, with an impressive inventory. \u201cAs an afterthought, we decided to include a small gift box section. We\u2019d thought people would use the site to shop for their own treats, but that it would be good to offer them the opportunity to curate a selection of goodies they could send to friends and family,\u201d Vanesssa says. Even though Christmas was around the corner, they couldn\u2019t have predicted the demand for gifts, which saw them sanitising (given the pandemic conditions), packing, wrapping and writing handwritten letters for all shoppers. \u201cIt was mad,\u201d says Angela. \u201cAt one point, Vanessa\u2019s husband and daughter got Covid so she couldn\u2019t come into the garage where we were operating, or touch any of the products. She\u2019d stand at the window, adding her two cents where she could.\u201d<\/p>\n

Trying though it was, this period helped to seal the pair\u2019s partnership. Today, Angela and Vanessa can communicate without words: \u201cI\u2019ll be on the verge of asking Vanessa to pass me a product when she\u2019ll already have it in her hands,\u201d Angela says.<\/p>\n

She adds that the rather unique circumstances of LuluLocal\u2019s birth also helped it flourish. \u201cThere was a strong sense that South Africans needed to support each other through a difficult time,\u201d she recalls, \u201cand one of the best ways we could do this was by buying local.\u201d Vanessa agrees. \u201cPeople also wanted to spoil each other, and since we couldn\u2019t reach out physically, an indulgent gift was one of the best ways to go. Some of the notes we had to write for people who missed each other or, worse still, had lost someone were absolutely heartbreaking.\u201d Then there were the corporates who, no longer able to organise face-to-face conferences, had to find a creative way to jazz up online webinars \u2013 and what better way to do this than with a gift box full of local treats.<\/p>\n

Covid and its devastations may be over, but LuluLocal\u2019s following continues to grow, driven by a loyal bunch of buyers who love South African brands just as much as they love a little bit of decadence. \u201cI\u2019m very proud to have provided a showcase for the brilliant makers in this country,\u201d Angela comments. \u201cMany of our products are just as luxurious and exciting as anything on offer overseas. South Africans just need to start backing ourselves and to believe we are as good.\u201d<\/p>\n

For Vanessa, it\u2019s all about the fact that LuluLocal\u2019s products speak to who we are as a nation: We\u2019re quirky and warm, diverse and yet connected. Maybe above all, we love a kuier \u2013 and, of course, we need food for that.<\/p>\n

The duo admit that it hasn\u2019t always been easy. On one occasion, Vanessa had to drive from Joburg to Hilton in KwaZulu-Natal and back in one day so that the company could meet an order deadline. But these school fees have been part of the process \u2013 and on the flipside, it\u2019s been inspiring to see how suppliers rally to help them fill an order, even when timelines are tight.<\/p>\n

Thanks to the amazing growth of both the e-commerce side of their business and the many corporates who are starting to walk the talk of supporting local, LuluLocal is now ready to take its next step into larger premises. The range is also growing, so that the team is geared to meet the needs of corporate gifting clients. Vanessa and Angela are working to target\u00a0 this market, which they believe is a good way to gain a larger audience for South African products. \u201cAnd that\u2019s important, because when local products have an increased following, local suppliers can grow. That means local communities can grow, and our local products will just keep getting better and better,\u201d Angela concludes.<\/p>\n

Angela and Vanessa\u2019s tips for working with a friend<\/h3>\n

Make sure that your personal values and business aspirations are completely aligned, and that your values translate into every aspect of the business.<\/p>\n

Know your partner\u2019s work ethic, and make sure it matches your own. You need to be prepared to put in the same amount of time\u00a0 and energy.<\/p>\n

Honesty, respect and integrity are obviously vital, but you also need to be able to be upfront with each other about what you like and don\u2019t like, what you can or can\u2019t do.<\/p>\n

Keep your sense of humour! Things don\u2019t always go as planned and you need to be able to see the learnings without blaming or shaming.<\/p>\n

\"\"<\/a>
Happy Treats Gift Box filled with so many local sweet delights … Darling Sweet Mint Soft Caramel, Afrikoa Milk and Hazelnut Slab, Ma Mere Nougat and more for R365 on their website lululocal.co.za<\/figcaption><\/figure>\n

Text: Lisa Witepski \u2022 Photos: MEGAN BRETT. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Book club buddies Vanessa Ridgway and Angela Boulle\u2019s love for local and delectable goodies flourish into a booming business What\u2019s your favorite part of a road trip? For lots of us – especially those who enjoy a little nibble between pit stops – it\u2019s popping into padstals in places with names we can\u2019t pronounce, browsing […]<\/p>\n","protected":false},"author":113,"featured_media":16100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[246,1288,2299,620,1816,159],"class_list":{"0":"post-16098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-food","10":"tag-friends","11":"tag-gift","12":"tag-local","13":"tag-lululocal","14":"tag-personality"},"yoast_head":"\nLulu-lovely - Get it Joburg North<\/title>\n<meta name=\"description\" content=\"Book club buddies Vanessa Ridgway and Angela Boulle\u2019s love for local and delectable goodies flourish into a booming business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2023\/07\/03\/lulu-lovely\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lulu-lovely - 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