{"id":16881,"date":"2023-08-29T14:00:47","date_gmt":"2023-08-29T12:00:47","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=16881"},"modified":"2023-08-28T14:32:49","modified_gmt":"2023-08-28T12:32:49","slug":"empowering-creatives","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2023\/08\/29\/empowering-creatives\/","title":{"rendered":"Empowering creatives"},"content":{"rendered":"<h4><strong>Elsubie Louwrens. From trailer park to top of the entertainment world! And she\u2019s empowering others to join her.<\/strong><\/h4>\n<p>With a resume that screams success, things weren\u2019t always easy for young Elsubie Louwrens. She grew up in a trailer park in East London, with next to nothing. Her father worked a job in construction and, in the attempt to make ends meet, the family moved from site to site. She learnt early on that living in a caravan park was frowned upon, so she spent most of her time playing with imaginary friends.<\/p>\n<p>But Elsubie had dreams that no one could extinguish, and she had set her eyes on the City of Gold. And little did she know that what was waiting for her was far greater and more precious than she, or anyone, could have imagined.<\/p>\n<p>A true trailblazer, she\u2019s starred in a bevy of national and international films and commercials, from Leon Schuster\u2019s Mr. Bones 2, to the Hallmark series Wild at Heart, as well as several Bollywood films. Then there\u2019s Binnelanders. Egoli. Scandal. She\u2019s done international runway modelling, choreography,\u00a0 judging, presenting, and photographic modelling.<\/p>\n<p>Her everyday hustle includes being chairperson and CEO of 33 and Me Talent Agency, producer of the largest talent convention in Africa &#8211; The International Arts Talent Showcase (IATS), as well as producer of the reality TV show Dream Factory, &#8230;\u00a0 and these are just a few of the titles under this force of nature\u2019s fashionable belt.<\/p>\n<p>That\u2019s now. But then it was a different story. Soon after relocating to Joburg, Elsubie realised that breaking into the entertainment industry was extremely hard &#8230; and back then there wasn\u2019t really anyone to guide young aspiring talent. So, she developed humility and a burning passion to serve others. She wanted to give back by giving youngsters the support she once so desperately needed.<\/p>\n<p>She says: \u201cMy hope is to give to others what I never had. It is my God-given purpose.\u201d<\/p>\n<p>Teaching and uplifting the youth of the nation is the core focus for this Sandton-based CEO. Her aim &#8230; to empower the children of today to move from a poverty mindset to a prosperity mindset.<\/p>\n<p>She says: \u201cMy goal is to allow aspiring South African talent easy access to international education and networking opportunities. I pride myself in taking the time to know each and every one I represent and guide them in their career path.\u201d<\/p>\n<p>The determined young lady hopes to bridge the gap between South Africa and international markets. She elevates and casts light on untapped talent in South Africa and ardently fosters and drives them towards international accolades, yielding an environment to achieve excellence in the launching of their careers.<\/p>\n<p>An empowerment leader, Elsubie\u2019s ethos is to set the hearts of the youth on fire for what they are most passionate about and to equip them with the tools necessary to bring their dreams to life. Last year, she secured over a million dollars\u2019 worth in scholarships for talent to study in the United States.<\/p>\n<p>Elsubie says: \u201cThe youth are our future. My aim is to equip, inspire and build a powerful nation of creatives. We might be a third-world country, but we have first-world potential.\u201d<\/p>\n<p>Equipped with 25 plus years in the industry, Elsubie has most certainly earned her stripes as South Africa\u2019s premiere talent agent. She is actively involved in the fields of music, film, fashion, entertainment and media industries. She basically eats, sleeps and breathes entertainment, but most important is her desire to identify and then develop talent.<\/p>\n<p>Balancing being a wife and a mother of three, her everyday life is fast-paced and on the go, but it is also filled with passion and excitement, and she wouldn\u2019t have it any other way.<\/p>\n<p>She concludes: \u201cMy passion is to give to others what I never had and in doing so I am fulfilling my purpose.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Text: Genevieve Vieira. \u2022 Photo: Danzfuss Photography.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elsubie Louwrens. From trailer park to top of the entertainment world! And she\u2019s empowering others to join her. With a resume that screams success, things weren\u2019t always easy for young Elsubie Louwrens. She grew up in a trailer park in East London, with next to nothing. Her father worked a job in construction and, in [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":16882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[5956,4456,5958,5955,294,3706,5957],"class_list":{"0":"post-16881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-33-and-me-talent-agency","10":"tag-creative","11":"tag-dream-factory","12":"tag-elsubie-louwrens","13":"tag-entertainment","14":"tag-industry","15":"tag-the-international-arts-talent-showcase"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empowering creatives - Get it Joburg North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2023\/08\/29\/empowering-creatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering creatives - Get it Joburg North\" \/>\n<meta property=\"og:description\" content=\"Elsubie Louwrens. From trailer park to top of the entertainment world! And she\u2019s empowering others to join her. With a resume that screams success, things weren\u2019t always easy for young Elsubie Louwrens. She grew up in a trailer park in East London, with next to nothing. 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