{"id":18786,"date":"2024-03-12T09:30:04","date_gmt":"2024-03-12T07:30:04","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=18786"},"modified":"2024-03-12T09:40:04","modified_gmt":"2024-03-12T07:40:04","slug":"bags-of-love","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2024\/03\/12\/bags-of-love\/","title":{"rendered":"Bags of love"},"content":{"rendered":"

Given that Bobby Yarn bags are now seen in shops all around South Africa, it\u2019s hard to imagine that Antoinette Stoltz had never sat behind a sewing machine before launching her brand.<\/strong><\/h4>\n

It\u2019s even more difficult to imagine that the brand that now encompasses an absolutely enormous range – from dresses to laptop bags, earrings and everything in between – was inspired by a split-second decision while Antoinette was trying to think up ways to fill her maternity leave.<\/p>\n

\u201cI had been retrenched when I was seven months pregnant with my fourth child, so I was keen to find something that would keep me busy,\u201d Antoinette recalls. She decided to do a sewing lesson (\u201calthough the last time I sewed was when my granny let me run some fabric through her sewing machine to keep me occupied!\u201d) and, although she wasn\u2019t exactly blown away by the little pouch she made in class, she decided to keep experimenting. She found a pattern for a tote bag, googled a few tutorials about how to add a zip, and even developed a vanity to match the totes.<\/p>\n

\u201cBy this time, I had made around 12 bags, all just stacked in a room,\u201d Antoinette says. \u201cMy husband, Jason, asked me what I was planning to do with them all, but I really had no idea. My answer was that everyone would be receiving a homemade bag that year!\u201d<\/p>\n

On a whim, Jason posted a picture of Antointte\u2019s bags on his Facebook page \u2013 and was surprised when a colleague\u2019s wife asked if she could order 16 totes and vanities to take with as presents on a trip to Australia. She also asked if the bags could have a distinctly South African aesthetic \u2013 a request that set the tone for Bobby Yarn and has made the brand synonymous with South African tourism. Jason\u2019s early support of Antoinette\u2019s work hasn\u2019t abated \u2013 she says that if it weren\u2019t for her family and staff, she wouldn\u2019t be where she is now.<\/p>\n

In the meantime, though, Antoinette had just one week to source fabric (including shweshwe and makoti linings to get that local look), get sewing and develop a name for her products \u2013 which she did by turning her childhood nickname, Babby (which evolved into Bobby) and adding Yarn as a nod to her handicraft to create a play on the word bobbejaan. Like the fabrics used, the name roots Antoinette\u2019s bags in this country, while also speaking to her passion for primates.<\/p>\n

\u201cI decided the bags looked so good they deserved to be in the airport shops,\u201d Antoinette says. She mailed the company that services these shops about her offering and, although it took a few months to get an appointment, her boldness paid off. Less than a year after that audacious email, Antoinette had an order to produce 1000 bags, to be sold at OR Tambo and Cape Town International airports. She was also introduced to a CMT (Cut, Make, Trim), and given ideas to make her product even more irresistible to tourists \u2013 like adding a label reminding them that each bag is handmade in SA.<\/p>\n

Armed with this knowledge, Antoinette was ready to face her next goal. \u201cLuckily for me, the company for the airports also serviced the shops in the Kruger National Park. I was given a chance to present Proudly South African bags for these stores, and they were accepted a few months later. I felt very blessed. But that got me thinking: where can I go from here? I realized I wanted to be on top of the world. And in South Africa, that means Table Mountain.\u201d Another brave email to the relevant company, and Antoinette got her wish \u2013 but the advent of Covid showed that entrepreneurship is never without hiccups.<\/p>\n

\u201cAs soon as news of the pandemic reached us, my uncle suggested we started making masks. I dismissed the idea at first, but when major orders were cancelled, all the shops closed and visitors stopped coming, I realized we had to find a way to keep going.\u201d Antoinette\u2019s decision meant that she was able to provide an income for seven people and two families.<\/p>\n

Four years later, Bobby Yarn looks very different to the fledgling business Antoinette first launched. For a start, the company now designs its own fabrics. \u201cI used to source fabrics from local stores, which meant that there were quite a few copycat products about and we needed to stand out and be unique. Now, we\u2019re able to produce our own fabrics.\u201d This not only ensures that Bobby Yarn is able to maintain the signature South African aesthetic that makes it such a favorite with locals and visitors alike; it\u2019s also created a platform for Antoinette to join forces with other small businesses that have the skills to craft a unique look for her products. \u201cThis is something I\u2019m absolutely passionate about. I love supporting other entrepreneurs wherever possible, and forming partnerships around new products.\u201d<\/p>\n

That\u2019s how ranges like Bobby Yarn\u2019s jewellery have come about, while other products have been inspired by comments from friends – \u201csomeone will say, \u2018do you know what we really need?\u2019\u201d – or Antoinette\u2019s own thoughts about what accessories would make an occasion complete. Given how much Bobby Yarn has grown in its seven years of existence, it\u2019s not surprising to find out that Antoinette now outsources to around 12 people who cut and sew the products, along with freelance designers, a printer, and even agents who sell her bags, homeware and other goodies.<\/p>\n

And she\u2019s not about to stop. She\u2019s thinking about developing ranges for men and kids, and while these feature at her regular pop ups, she would love to have her own store where fans would be able to buy everything Bobby Yarn. \u201cIt still feels surreal to think that the business has grown this much \u2013 but I\u2019m so grateful and blessed! There\u2019s nothing quite like the feeling when I see someone walk past carrying their Bobby Yarn bag!\u201d<\/p>\n

Details: Follow @bobbyyarn.sa on Instagram and Bobby Yarn on Facebook.<\/em><\/p>\n

\"\"
From pretty patterns to proudly local flair, Bobby Yarn has a bag for just about everything … make-up, laptop, nappies, kids goodies and so much more. Shop at www.bobbyyarn.com<\/figcaption><\/figure>\n

Antoinette\u2019s top tips for sparking your creativity<\/strong><\/p>\n

    \n
  • Remember that creativity isn\u2019t just about art. I never believed people when they told me that I was creative, because I can\u2019t draw or paint. But creativity can be expressed in other ways, too.<\/li>\n
  • Don\u2019t get stagnant and don\u2019t stop creating!\u00a0 Mix and match your ideas, play around and experiment!<\/li>\n
  • Don\u2019t worry if you feel like you\u2019ve lost your creativity. Creativity is like a muscle \u2013 it can\u2019t leave you. Start embracing it again and it will all come back.<\/li>\n
  • Have a ‘bosberaad’\u00a0 brainstorm with yourself! Go for a spa day, sit by a pool, sit on the beach, find your happy place, create and write it all down.<\/li>\n
  • Life has no remote, get up and change it yourself!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Given that Bobby Yarn bags are now seen in shops all around South Africa, it\u2019s hard to imagine that Antoinette Stoltz had never sat behind a sewing machine before launching her brand. It\u2019s even more difficult to imagine that the brand that now encompasses an absolutely enormous range – from dresses to laptop bags, earrings […]<\/p>\n","protected":false},"author":113,"featured_media":18788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[6779,4550,6780,5040],"class_list":{"0":"post-18786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-antoinette-stoltz","10":"tag-bags","11":"tag-bobby-yarn","12":"tag-products"},"yoast_head":"\nBags of love - Get it Joburg North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2024\/03\/12\/bags-of-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bags of love - Get it Joburg North\" \/>\n<meta property=\"og:description\" content=\"Given that Bobby Yarn bags are now seen in shops all around South Africa, it\u2019s hard to imagine that Antoinette Stoltz had never sat behind a sewing machine before launching her brand. 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