{"id":20938,"date":"2025-03-25T11:00:59","date_gmt":"2025-03-25T09:00:59","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=20938"},"modified":"2025-03-24T15:59:39","modified_gmt":"2025-03-24T13:59:39","slug":"make-mine-magical","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2025\/03\/25\/make-mine-magical\/","title":{"rendered":"Make mine magical"},"content":{"rendered":"

Stacey Fraser didn\u2019t just make her own daughter\u2019s dress-up dreams come true when she developed Cassie Kids makeup. She also taught her about the possibilities of entrepreneurship.<\/strong><\/p>\n

Remember the magic of watching your mom get ready for a night out? Remember trying to copy her, opening your mouth just a little as if it would help you apply the mascara more evenly, pursing your mouth so you could get the lipstick just so?
\nThat\u2019s a rite of passage for most little girls, as is the desire to create your own special look, with your own makeup. Cassidy Fraser was no different \u2013 but when the makeup bug bit, her mom, Stacey, did more than buy her a sparkly palette. She created her own range of child-friendly, environmentally friendly (and everything else-friendly, too) cosmetics.
\nStacey explains that the idea for Cassie Kids was born out of her search for makeup that would do justice to Cassidy\u2019s glamorous aspirations \u2013 but, sadly, all she found were poor quality formulations or products that had been tested on animals.
\nA self-described A-type, Stacey\u2019s usual reaction to a closed door is to break it down. With the idea of creating a range that she\u2019d be comfortable for Cassidy to use brewing, she designed a Canva mock up featuring four potential products (pink, purple and bronze eyeshadow and a blush), sent it to her friends to gauge interest \u2013 and was met with an overwhelmingly positive response.
\nNow came the hard bit: \u201cI actually had to find out how to make makeup!\u201d Finding tutorials about mixing cosmetics wasn\u2019t too challenging \u2013 it was sourcing ingredients that posed the real problem. There were a lot of boxes to tick … suppliers had to source their products in a sustainable, ethical manner, plus, those products had to be non-toxic and skin friendly. This ruled out a lot of ingredients. Mica, although widely used in the cosmetics industry, posed a problem, because producers typically use child labour. Titanium dioxide and zinc oxide, also commonly used, had to be carefully investigated – if the particles are too small, they\u2019re absorbed by the skin. Beeswax, valued as an ingredient that provides a protective barrier on the skin without clogging the pores, is not always sourced sustainably. Meanwhile talc, also almost ubiquitous in eyeshadows and powders, is sometimes mined next to asbestos \u2013 which means there\u2019s no guarantee that it\u2019s not contaminated.
\nStacey patiently sifted through potential partners, following the same process for boxes and containers for her products, until she was happy with the final result. Cassie Kids\u2019 first customer was able to pout and preen in May 2021 \u2013 and the company has been going from strength to strength since, with the product range now including \u201ca little bit of everything\u201d. Stacey has also created a number of sub-brands. There\u2019s Cassie for tweens and teens, Buoys and Boats (a rage of colognes, lip balm, bath products and hair gels inspired by Stacey\u2019s son, Declan), and Paws and Claws, a nose- and paw-balm for fur siblings (\u201cbecause if you don\u2019t have a sister, who can you pamper other than your pet?\u201d). The latest addition to the range is Cassie Kids Africa, formulated using indigenous African oils from plants like marula, baobab and Kalahari melon seed, and Stacey has recently created packs featuring these products, along with a heart-warming storybook and a bracelet beaded by women who work for an empowerment project, with proceeds going to a conservation charity.
\nThe number of stockists has grown, too – apart from selling at markets like Kamers Makers and online, Cassie Kids is available at Faithful to Nature and has a growing market overseas.
\nAll of this has meant that Stacey is no longer able to mix and blend products in her study. The family has set up a purpose-built \u2018artisan lab\u2019, where one employee is responsible for manufacture while the other looks after packing. Cassie, herself, is also heavily involved. Apart from creating the brand\u2019s social media reels, she and Declan help sell at markets. \u201cI wanted Cassie Kids to be more than about making money. I want to show my children how their hard work pays off. And I want the brand to teach them other things, too \u2013 sometimes, if I can see a little girl\u2019s mom is hesitating about buying her another product, I\u2019ll pop something extra in her bag, because I believe in giving.\u201d
\nStacey still finds it ironic that a woman who wears make up \u201cmaybe five times a year\u201d, and who hates the idea of kids growing up before their time, has created a thriving makeup range. But, she points out, makeup can actually be a beautiful part of childhood \u2013 think of the joy and sheer magic of dressing up and pretend play, for example.
\nAnd what does Cassie, who is now nine, think of having her \u2018own\u2019 makeup range? \u201cShe often talks about the business as if it\u2019s hers! Seriously, though, I love that I have been able to show her that she can do anything. I took a chance and tried something new, and it paid off \u2013 and, hopefully, she\u2019ll one day have the courage to do the same.\u201d<\/p>\n

Stacey\u2019s advice to aspiring mompreneurs<\/strong>
\nWhile Stacey loves her full-time corporate career, she\u2019s had enormous fun being a \u2018mompreneur\u2019. It\u2019s not always easy, though, she admits: \u201cPart of the challenge comes from now knowing where you\u2019re going, but you have to be able to let your journey unfold as it feels right. Yes, you need business goals, but you also have to allow the business to develop in its own way. Moms often refer to their business as \u2018their baby\u2019, and I do think that businesses have their own energy and need to be given time and respect, just as a person does.\u201d<\/p>\n

\"\"<\/a>
Cassie Kids eye shadow \u2013 lovely in lilac, R60. \u2022 Cassie Kids little lashes natural eyelash serum, R65. \u2022 Cassie Kids peel-off nail polish \u2013 pretty in pink, R75. \u2022 Cassie Kids 3-in-1 magic mix for lips, cheek bones or as creamy eye shadow, R70. Shop through cassiekids.com<\/figcaption><\/figure>\n

 <\/p>\n

Text: LISA WITEPSKI. \u2022 Main photo: MEGAN BRETT<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Stacey Fraser didn\u2019t just make her own daughter\u2019s dress-up dreams come true when she developed Cassie Kids makeup. She also taught her about the possibilities of entrepreneurship. Remember the magic of watching your mom get ready for a night out? Remember trying to copy her, opening your mouth just a little as if it would […]<\/p>\n","protected":false},"author":113,"featured_media":20940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,40,20],"tags":[280,894,815],"class_list":{"0":"post-20938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kids","8":"category-people","9":"category-personalities","10":"tag-beauty","11":"tag-kids","12":"tag-makeup"},"yoast_head":"\nMake mine magical - Get it Joburg North<\/title>\n<meta name=\"description\" content=\"Stacey Fraser didn\u2019t just make her own daughter\u2019s dress-up dreams come true when she developed Cassie Kids makeup. 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