{"id":21095,"date":"2025-06-20T12:59:16","date_gmt":"2025-06-20T10:59:16","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=21095"},"modified":"2025-07-08T14:24:44","modified_gmt":"2025-07-08T12:24:44","slug":"the-honor-400-400-pro-launch-underscores","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2025\/06\/20\/the-honor-400-400-pro-launch-underscores\/","title":{"rendered":"The HONOR 400 &amp; 400 Pro launch underscores"},"content":{"rendered":"<h4><strong>Impressive AI investment, local inclusion, and bold 2028 no.1 market share ambition<\/strong><\/h4>\n<p>Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new <a href=\"https:\/\/www.honor.com\/za\/phones\/honor-400-pro\/?utm_medium=pr_original%20content&amp;utm_source=georgeherald&amp;utm_campaign=&amp;utm_content=%20The%20HONOR%20400%20&amp;%20400%20Pro%20Launch%20Underscores%20Impressive%20AI%20Investment,%20Local%20Inclusion,%20and%20Bold%202028%20No.1%20Market%20Share%20Ambition\">HONOR 400 and HONOR 400 Pro<\/a>. This is a launch that could further entrench the brand\u2019s momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39067 size-full\" src=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2025\/06\/HOOD9783-123-480x470-1.jpg\" alt=\"\" width=\"780\" height=\"470\" \/>The <a href=\"https:\/\/www.honor.com\/za\/phones\/honor-400-pro\/?utm_medium=pr_original%20content&amp;utm_source=georgeherald&amp;utm_campaign=&amp;utm_content=%20The%20HONOR%20400%20&amp;%20400%20Pro%20Launch%20Underscores%20Impressive%20AI%20Investment,%20Local%20Inclusion,%20and%20Bold%202028%20No.1%20Market%20Share%20Ambition\">HONOR 400 &amp; 400 Pro<\/a> marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including:<\/p>\n<ul>\n<li>The <strong>first global rollout of Google Cloud\u2019s Veo 2 Image-to-Video tool<\/strong>, built directly into the phone\u2019s gallery<\/li>\n<li><strong>AI Deepfake Detection<\/strong> and <strong>on-device call translation<\/strong> to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology.<\/li>\n<li>HONOR\u2019s <strong>50\u00d7 AI SuperZoom<\/strong>, intelligent editing tools and the incredible 200MP main sensor<\/li>\n<li>A <strong>6000mAh silicon-carbon battery<\/strong>, IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G.<\/li>\n<\/ul>\n<p>The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The <a href=\"https:\/\/www.honor.com\/za\/phones\/honor-400-pro\/?utm_medium=pr_original%20content&amp;utm_source=georgeherald&amp;utm_campaign=&amp;utm_content=%20The%20HONOR%20400%20&amp;%20400%20Pro%20Launch%20Underscores%20Impressive%20AI%20Investment,%20Local%20Inclusion,%20and%20Bold%202028%20No.1%20Market%20Share%20Ambition\">HONOR 400 Series<\/a> is launched with a promotional offer:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39068\" src=\"https:\/\/getitmagazine.co.za\/ballito-umhlanga\/wp-content\/uploads\/sites\/4\/2025\/06\/HOOD9805-131-480x470-1.jpg\" alt=\"\" width=\"780\" height=\"470\" \/>Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an <a href=\"https:\/\/www.honor.com\/za\/phones\/honor-400-pro\/?utm_medium=pr_original%20content&amp;utm_source=georgeherald&amp;utm_campaign=&amp;utm_content=%20The%20HONOR%20400%20&amp;%20400%20Pro%20Launch%20Underscores%20Impressive%20AI%20Investment,%20Local%20Inclusion,%20and%20Bold%202028%20No.1%20Market%20Share%20Ambition\">HONOR<\/a> Choice Powerbank 10000mAh until 31\u00a0July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa\u2019s mobile economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impressive AI investment, local inclusion, and bold 2028 no.1 market share ambition Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. This is a launch that could further entrench the brand\u2019s momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":21096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7609,31],"tags":[7614,7615,5419,7616,2132],"class_list":{"0":"post-21095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-sponsored","9":"tag-ai-investment","10":"tag-ai-powered","11":"tag-devices","12":"tag-honor-400-400-pro","13":"tag-mobile"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The HONOR 400 &amp; 400 Pro launch underscores - Get it Joburg North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2025\/06\/20\/the-honor-400-400-pro-launch-underscores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The HONOR 400 &amp; 400 Pro launch underscores - Get it Joburg North\" \/>\n<meta property=\"og:description\" content=\"Impressive AI investment, local inclusion, and bold 2028 no.1 market share ambition Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. 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