{"id":21210,"date":"2025-08-25T08:00:13","date_gmt":"2025-08-25T06:00:13","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=21210"},"modified":"2025-08-21T08:01:17","modified_gmt":"2025-08-21T06:01:17","slug":"know-more-do-more","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2025\/08\/25\/know-more-do-more\/","title":{"rendered":"Know more, do more"},"content":{"rendered":"

Dr Maureen Allem, founder and medical director of Skin Renewal, is on a mission. To learn as much as she can, and then pass on the benefits to her patients and those around her.<\/strong><\/h4>\n

Dr Maureen describes her passion for learning as \u201cintellectual curiosity.\u201d It\u2019s the drive to find out about the world around her, what matters right now, and which trends and treatments are going to be impacting our health tomorrow.<\/p>\n

This fascination with accumulating knowledge is one of the reasons Skin Renewal has been able to remain at the forefront of aesthetic medicine in South Africa \u2013 and, indeed, why Dr Maureen is regarded as the doyenne on the subject, both here and amongst her international peers.
\n\u201cI have my father to thank for my intellectual curiosity,\u201d she says, explaining that he insisted on educating each of his nine children. \u201cHe insisted that education was the way to independence.\u201d
\nThat\u2019s how Dr Maureen found herself applying for a degree in medicine. It wasn\u2019t quite what she expected, though. By third year, she was considering putting her studies on hold, a decision that was effectively made for her when she married and moved to the Free State.<\/p>\n

A few years on, however, she was itching to return to the lecture hall. \u201cI simply couldn\u2019t get my head around the fact that I had given up my independence. I felt that there had to be more to life.\u201d By that time, she had become a mother and she knew that, difficult though it would be to raise two toddlers while poring over textbooks, conducting dissections and seeing patients, she\u2019d manage. The Dean of Medicine at Wits wasn\u2019t quite as confident, but, says Dr Maureen, \u201cI told him that I believed in myself, and I asked him to believe in me, too.\u201d<\/p>\n

Welcomed back to the university, Dr Maureen took up a post in the medical ward of her local hospital following graduation. It was hard going, she admits. \u201cI came to long for a new chapter\u201d \u2013 a chapter that involved a move to Johannesburg and a stint as a travelling locum, before she eventually set up a business conducting medicals for executives.
\nIt was around this time \u2013 the early 2000s \u2013 that she first heard about Botox. The treatment was so new that she could not find a description of it in MIMS, the medical directory most doctors consult for information about new medications. Her curiosity had been piqued, though: \u201cI was intrigued when I read that Botulinum had changed the appearance of a South African VIP by removing the look of stress that made her seem unapproachable.\u201d Driven by her innate instinct to help people, Dr Maureen wanted to be able to offer the treatment herself. \u201cI thought of the many ways people\u2019s lives would improve if they just looked more friendly and relaxed.\u201d<\/p>\n

Thanks to her perseverance, she was ultimately able to find the distributor of Botulinum in South Africa, training to become one of the first practitioners in South Africa and train other doctors in turn. While still conducting her medicals, she slowly built the loyal base of patients who would come to support Skin Renewal as it outgrew her house and required a move to premises in Rivonia, then Parkhurst and then Fourways. \u201cIn one year, we came to own three clinics, staffed by only one doctor!\u201d<\/p>\n

Today, Skin Renewal employs 24 doctors, along with 240 other staff members, from nurses to therapists and support staff \u2013 90% of whom are women. Dr Maureen says it has been her pleasure to watch her staff grow, not only into new positions, but also in confidence.
\nProviding opportunities for her staff and transferring her hard-earned knowledge, speaks to Dr Maureen\u2019s drive to empower women. This is reflected in her approach to patient care, too. \u201cThe women we see are often mothers working in the upper levels of organisations. We look after them, because taking care of your health is one of the most important things you can do.\u201d She adds that \u2018taking care\u2019 means more than simply making sure they\u2019re looking their best. It means helping them feel their best, too, by treating the root cause of any medical problem.<\/p>\n

Dr Maureen points out that this is why she has whole-heartedly adopted the principles of integrated and functional medicine. \u201cConventional medicine doesn\u2019t take into account how one medication may influence another. The reality is that our systems do not work in silos. Everything in our bodies is connected, so when we need to treat the body, we must see it as a whole. Your acne treatment protocol should also look at what\u2019s happening within your gut, for example.\u201d<\/p>\n

Having committed to researching the latest innovations, weighing up which are the most effective, and then introducing them to Skin Renewal\u2019s patient base Dr Maureen still sees her patients, and takes time to train her doctors and therapists ensuring that they remain ontop of the latest global trends. \u201cOne of my patients recently asked why I would work on a Saturday! But I can honestly say that I love what I do. I love finding out more about the treatments we\u2019re able to offer, I love helping our staff deliver them, and I love helping our patients feel their very best.\u201d Details: skinrenewal.co.za<\/a>, @skinrenewalsa<\/a><\/p>\n

Dream big<\/strong><\/p>\n

Dr Maureen built her business from a small circle of patients to a flourishing aesthetic medicine empire. Here\u2019s her advice to other women with big dreams:
\n\u2022 Most important of all: believe in yourself.
\n\u2022 Understand that you can\u2019t do everything. Surround yourself with experts who have knowledge in the fields where your own is lacking.
\n\u2022 It helps to have a partner, so that you can feed off each other\u2019s strengths.
\n\u2022 Be passionate about what you do.<\/p>\n

Article by Lisa Witepski.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr Maureen Allem, founder and medical director of Skin Renewal, is on a mission. To learn as much as she can, and then pass on the benefits to her patients and those around her. 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