{"id":21361,"date":"2025-10-01T06:00:08","date_gmt":"2025-10-01T04:00:08","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-north\/?p=21361"},"modified":"2025-09-23T09:57:48","modified_gmt":"2025-09-23T07:57:48","slug":"sunshine-hats-and-happiness","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2025\/10\/01\/sunshine-hats-and-happiness\/","title":{"rendered":"Sunshine, hats and happiness"},"content":{"rendered":"

Because she\u2019s a mom herself, May Bradshaw knows exactly what moms want and need. That\u2019s convenience and peace of mind \u2013 which she has wrapped up in one neat, hat-shaped package.<\/strong><\/h4>\n

Summer means lazy days at the pool, taking in nature\u2019s wonder during a hike, and long afternoons at the park. But it also means fumbling in an overstuffed bag for sunscreen and fighting with your child to put their hat back on.<\/p>\n

May accepted all of this as part of mom-life while she was working as a consultant, helping companies respond to tenders, but when the Covid pandemic put the brakes on her business, she started giving issues like this more thought.<\/p>\n

\u201cI was so bothered by my kids being cooped up inside,\u201d she says, \u201cbut going outdoors came with the additional stress of finding appropriate sun protection.\u201d May realised that the sunhats she had always relied on were far from ideal \u2013 their itchy, uncomfortable chin straps meant that her boys (now aged 12, 9 and 4) constantly tried to pull them off. Which led to another realisation: \u201cI saw that there was a real gap in the market for comfy, cute hats.\u201d<\/p>\n

May admits that she\u2019s never had much of an interest in fashion or fabric (\u201cMy sister often tells me my combinations just don\u2019t work\u201d), but she does have a strong entrepreneurial streak, inherited from her father. She also had a valuable contact in the form of a hat factory, which she had worked with some years previously.<\/p>\n

As it turned out, the work she\u2019d done back then, which had been necessary to help her learn the business, proved invaluable, as she already knew the business side of things. That left her free to experiment with cuts, styles and fabrics \u2013 and with the factory agreeing to run small batches, the venture was pretty low risk.<\/p>\n

\u201cIt all kind of came together,\u201d May recalls. \u201cI\u2019ve always believed that if you\u2019re an entrepreneur, you should be focusing on what people need. And everyone needs a sunhat.\u201d South Africa\u2019s moms agreed. Once May had set up an account on Takealot, orders came in thick and fast \u2013 and May realised she loved the hustle. So much so that, two years later, when her consulting business had recovered from its Covid-inflicted blow, she decided that she was happy to leave corporate life behind.<\/p>\n

\"\"<\/p>\n

Turning Moosel Hats into a full-time enterprise wasn\u2019t easy but, says May, \u201cI have a thick skin and I\u2019ll try anything.\u201d \u2018Trying anything\u2019 often meant packing \u201ceverything but the kitchen sink \u2013 including my pot plants!\u201d into her car boot as she traipsed off to yet another market to sell her hats \u2013 sometimes, with mixed success. \u201cIt always stings when something doesn\u2019t sell, but it\u2019s a valuable lesson, too. The markets where I didn\u2019t do well helped me realise what works and what doesn\u2019t.\u201d<\/p>\n

May took that feedback to heart, revising designs and working on the product range so that it incorporates swimwear, too. The most important evolution of the range, however, was obtaining endorsement from the Cancer Association of South Africa (CANSA), providing assurance that her hats and costumes provide protection against the sun and, by extension, against skin cancer.<\/p>\n

Having been diagnosed with a basal cell melanoma on her head last year (a legacy of years of running marathons with nothing but a peak for protection), this is something that May feels especially strongly about. \u201cAt first I found it a bit embarrassing \u2013 here I am, the owner of a brand that\u2019s all about skin cancer protection, with a skin cancer diagnosis myself.<\/p>\n

But it made me realise that we need a lot more education about this in South Africa. This is not just a marketing line \u2013 it\u2019s something I live by.\u201d And something she makes her children live by, too. Just as they know she won\u2019t start driving until they have their seatbelts on, they understand they can\u2019t go outside until they are fully protected against the sun.<\/p>\n

May is hoping that Moosel Hats will spark a similar awareness amongst her customers, who are increasing in number. In fact, the business has exploded by 200 per cent every year, growing to the point where May now hires staff to help her. This upward trajectory is set to continue, with the Outdoor Warehouse recently contacting her with a request to stock her products.<\/p>\n

It\u2019s incredibly exciting, says May, but she doesn\u2019t take this as a sign that she\u2019s made it. \u201cOf course I\u2019m hoping that this creates momentum, but I\u2019ll continue ploughing all profits back into the company.<\/p>\n

I\u2019ve spent this year concentrating on becoming more strategic \u2013 I\u2019ve taken part in mentorships so that I can sharpen the business end of things, and where once I tried to introduce new styles, I now just focus on the bestsellers \u2013 just doing what we do well, even better.<\/p>\n

If you\u2019d told me five years ago that I\u2019d be selling hats for a living, I\u2019d never have believed you. I had no idea what I was getting into when it all started, but I really love it.\u201d
\nDetails: mooselhats.com<\/a>, @mooselhats<\/a><\/p>\n

Get them outside!<\/strong><\/p>\n

May admits that, while she\u2019s all about making life easier for moms, there\u2019s one part of modern motherhood that doesn\u2019t gel with her – using screens as a sitter. \u201cPeople always ask me how I manage to make my kids go outside, but the truth is I don\u2019t force them \u2013 they love it.\u201d That\u2019s because she\u2019s created an outdoor-oriented lifestyle by spending as much time outdoors as possible.<\/p>\n

\u201cIf it\u2019s 4.30 and everyone is feral, we\u2019ll calm down by taking a nature walk or spreading out a blanket and looking at the clouds. You don\u2019t need a beach house or a big garden \u2013 you just need a little space where you can talk about the plants and insects you see. Do it often enough and you\u2019ll create an emotional connection that makes them yearn to get outdoors.\u201d<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Long-sleeve unisex kids\u2019 swim onesies in penguin, crocodile and lobster designs (R645 each) with matching bucket hats (R399 each). The onesies are also available in two-piece swim sets. Order through mooselhats.com.<\/a><\/p>\n

Article by Lisa Witepski. Images – supplied.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Because she\u2019s a mom herself, May Bradshaw knows exactly what moms want and need. That\u2019s convenience and peace of mind \u2013 which she has wrapped up in one neat, hat-shaped package. Summer means lazy days at the pool, taking in nature\u2019s wonder during a hike, and long afternoons at the park. But it also means […]<\/p>\n","protected":false},"author":113,"featured_media":21364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,40,20],"tags":[8062,577,8064,8063,8061,8065],"class_list":{"0":"post-21361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kids","8":"category-people","9":"category-personalities","10":"tag-chidlrens-hats","11":"tag-children","12":"tag-childrens-swimwear","13":"tag-hats-for-summer","14":"tag-mosselhats","15":"tag-swimwear"},"yoast_head":"\nSunshine, hats and happiness - Get it Joburg North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-north\/blog\/2025\/10\/01\/sunshine-hats-and-happiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunshine, hats and happiness - Get it Joburg North\" \/>\n<meta property=\"og:description\" content=\"Because she\u2019s a mom herself, May Bradshaw knows exactly what moms want and need. 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