The holiday season is a time for togetherness and laughter, but for a lot of families it can be a challenging period.
To help make the holidays brighter for children in need of play, the Lego Group is asking everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.
For the first time in South Africa, #BuildToGive will invite fans and families to come together and get creative to make a difference. According to the Lego Play Well study, 96 per cent of parents think that play helps strengthen family bonds, with #BuildToGive providing the perfect opportunity to play and have some fun together, whilst helping give another child a joyful play experience.
For every star built and shared on social media using the hashtag #BuildToGive before the end of December, the Lego Group will donate a Lego set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.
Last year, over a million sets were distributed around the world and this year, Lego is hoping to exceed that with their set goal of 1.5 million. So, take the time and build a star so another child can too!
Get all the deets here.