Experts agree that a culture and love of reading is sparked when children recognise themselves in stories and, even more so, when these are written in their mother tongue. As only 2 per cent of children’s books published commercially in South Africa are written in local African languages, the Cadbury In Our Own Words initiative (introduced in May) aims to continue changing this by igniting a love for reading amongst the next generation.
In Our Own Words is a rallying cry, a call to action to help co-author a collection of locally crafted stories for children in all South African languages, which will be available from the Cadbury In Our Own Words digital library.
With your help this festive season, Cadbury has created stories for children through the In Our Own Words initiative enabling South Africans to give the gift of words that showcase a truly South African festive season. The stories crafted over this period will celebrate our traditions and reflect what makes our festive season special and of course these stores will be available in all African languages for children to enjoy.
To win a copy of one of these Christmas stories, simply visit our Facebook or Instagram page, like this post, tag a friend in the comments section and you’ll be in the draw. Competition open today only … so go … go … go!