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New development equals a good night’s sleep  

It’s nothing new to tell you how important it is to get a good night’s sleep. Nothing new to remind you of how often it’s hard to come by. Neck pain. Back pain. Tossing and turning. Counting sheep just doesn’t do it. And you probably know that lots of these can’t-get-to-sleep can’t-stay-asleep issues come from having the same pillow for heaven knows how long.

What is new – and jolly exciting for us who’re craving a solid eight hours – is the invention of a new foam.  In particular, a new viscoelastic polyurethane flexible foam that’s specifically adjustable thanks to cell morphology. What? Okay … what that means is a foam that’s been developed to be soft but supportive, giving you the perfect pillow on which to enjoy a good night’s rest. It’s about taking flexible foam to the next level, with an open cell structure which lets air pass through the material. This dissipates body heat, allowing for more breathability and an overall better sleeping experience.

It’s all jolly technical! This CosyPUR foam is a collaboration between multinational chemical producer BASF and Foam Factory … BASF’s performance materials team partnered up with the Foam Factory and the result …. Driftaway pillows. Continual comfort pillows embedded with smart sleep technology, helping with good sleep posture and a good night’s sleep.

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Going forward, more great things to look forward to … the foam is versatile so we’re waiting for cushions, back rests, mattresses.

Right now … shhhhh – we’re off for forty winks. But to find out more about the pillows, or to buy online, visit www.driftawaybeds.co.za

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