{"id":24199,"date":"2025-12-05T14:15:34","date_gmt":"2025-12-05T12:15:34","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-south\/?p=24199"},"modified":"2025-12-05T14:15:34","modified_gmt":"2025-12-05T12:15:34","slug":"rooted-in-faith-and-family-ricardo-amaral-is-shaping-purpose-driven-change","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-south\/blog\/2025\/12\/05\/rooted-in-faith-and-family-ricardo-amaral-is-shaping-purpose-driven-change\/","title":{"rendered":"Rooted in faith and family, Ricardo Amaral is shaping purpose-driven change"},"content":{"rendered":"

Rooted in faith and family, his work is designed to spark real, lasting change.<\/strong><\/p>\n

For Ricardo Amaral, life has always been a journey of searching for purpose and for a way to use his gifts to make a lasting difference. Raised in Rosettenville, he has lived in Johannesburg south his entire life and now calls Brackenhurst home.<\/p>\n

Today, he is the author of two published books, Called and Chosen and EternaL ROI (Return on Investment). He is also a speaker and a certified life coach.<\/p>\n

Education against the odds<\/strong><\/h4>\n

Ricardo\u2019s school years were not his strongest academically. \u2018I didn\u2019t do very well in school,\u2019 he said.<\/p>\n

He remembers the uncertainty he felt about his future. Encouraged by his parents, he began with IT studies at CTU Training Solutions, gaining A+, Network+ and graphic design qualifications. Despite struggling to find steady work, he carried on, eventually enrolling at UNISA.<\/p>\n

\"\"
Ricardo Amaral and his wife.<\/figcaption><\/figure>\n

His choice of degree came almost by accident. \u2018I looked at all the degrees and the job opportunities,\u2019 he says. \u2018It seems silly, but it just shows you how God works.\u2019 He completed his Communications Science degree cum laude, earning 13 distinctions – 17 in total if one includes his IT studies.<\/p>\n

Later, he completed photography courses at the College of Digital Photography and, most recently, qualified as a professional life coach through UDEMY, with specialisations in happiness, goal setting, life purpose and emotional intelligence.<\/p>\n

Corporate life and the search for meaning<\/strong><\/h4>\n

Professionally, Ricardo worked across retail, customer service and tech support in the mobile phone industry before entering the petroleum sector. Over more than 18 years he took on roles in administration, business support and business analysis. But something was always missing.<\/p>\n

\u2018I spent a very long time in corporate, trying to extract meaning and purpose out of life,\u2019 he says. \u2018The jobs were never fulfilling.\u2019 By March 2025, he stepped into his calling full time, becoming an author and life coach. The transition marked a turning point as he embraced writing and coaching as tools to uplift, motivate and guide.<\/p>\n

A spiritual journey of transformation<\/strong><\/h4>\n

Ricardo\u2019s faith is the anchor of his life story. \u2018About 12 years ago, something changed,\u2019 he explains.<\/p>\n

\"\"
Ricardo Amaral<\/figcaption><\/figure>\n

\u2018I shifted from religion to relationship, and everything started changing.\u2019 Growing up small for his age, he faced bullying, rejection and the difficult experience of being an outcast. While painful, it equipped him with compassion. \u2018I can relate to people who feel marginalised or oppressed,\u2019 he says. \u2018Now I\u2019m in a position to coach them out of it.\u2019<\/p>\n

One of the most influential moments in his spiritual journey came from a mentor whose guidance still shapes him today. \u2018She wasn\u2019t forceful or imposing. She just loved me and said, \u2018Here is the truth. What you do with it is up to you\u2019.\u2019 That \u2018aha moment\u2019 stays with him and he hopes to be that light for others.<\/p>\n

Ricardo\u2019s path to authorship began with a desire to empower others, though it was not straightforward. \u2018I wrote all this material and wasn\u2019t getting anywhere,\u2019 he says. Overwhelmed by a single large concept, he put the writing aside until his wife stepped in. \u2018She said, \u2018Why don\u2019t you write a devotional? You have all these small ideas\u2019.\u2019<\/p>\n

That advice shaped his first book, Called and Chosen, which took three and a half years to complete. \u2018I prayed through every single devotion. The process lasted so long that his daughter grew from four to eight by the time he held the finished book.<\/p>\n

His second book, EternaL ROI, came together in just 10 days. Inspired by a conversation with his father-in-law about trying short format literature, he created a structure and everything flowed. \u2018When you\u2019re writing, it\u2019s nice to have multiple things going on otherwise your mind gets stuck,\u2019 he explains.<\/p>\n

EternaL ROI explores how business can be done honestly, especially in South Africa\u2019s challenging climate. \u2018You want to make a difference. You don\u2019t want to write something valuable only to yourself. You want to help people.\u2019<\/p>\n

Today, Ricardo works passionately to guide people of all ages through life\u2019s challenges. Much of his compassion comes from his childhood experiences. \u2018Because of what I went through, I can relate,\u2019 he says. He is especially drawn to helping young people. \u2018Grades 10 to 12 are such a fragile stage. You\u2019re looking for identity in friends, clothes, parties but you still feel empty.\u2019<\/p>\n

He is currently developing a programme aimed at high school learners. Empowering others is what drives him. \u2018There\u2019s nothing more satisfying than seeing someone have a lightbulb moment when they say, \u2018I knew there was more to life\u2019 and that fills me.\u2019<\/p>\n

Family, his foundation<\/strong><\/h4>\n

Family is central to Ricardo\u2019s life. He is deeply grateful for his wife, whom he describes as a true partner in every sense. \u2018We are a very spiritual family,\u2019 he says. \u2018I\u2019m fortunate to have her and my daughter who is full of personality and brings endless inspiration.\u2019<\/p>\n

\"\"
Ricardo Amaral<\/figcaption><\/figure>\n

The festive season holds special significance for Ricardo and his family. \u2018Christmas is a very special time,\u2019 he says. It is a season they celebrate with reverence, focusing on the true meaning of Christmas and spending quality time together.<\/p>\n

Most of Ricardo\u2019s extended family has moved away, so he cherishes moments with his parents, brother and his wife\u2019s family. His wife brings the season alive with beautiful d\u00e9cor, and Ricardo\u2019s favourite part is being surrounded by family. \u2018I love spending time with them,\u2019 he says.<\/p>\n

Looking ahead<\/strong><\/h4>\n

Ricardo is currently working on a new book and has big plans for his coaching work, especially with the youth. His mission remains firm – to bring meaning, encouragement and spiritual grounding to others.<\/p>\n

\u2018Ultimately, you want to make a difference. You want to help someone find meaning and purpose.\u2019 Guided by faith, supported by family and committed to serving others, Ricardo is stepping confidently into the next chapter of his life and it\u2019s one grounded in purpose, God and heartfelt impact.<\/p>\n

Follow Ricardo on social media @ricardo_amaral_kclife on Instagram.<\/p>\n

Text and photo: DESNAY PETERSON<\/p>\n

 <\/p>\n

<\/div>\n

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