{"id":25099,"date":"2026-11-03T14:18:05","date_gmt":"2026-11-03T12:18:05","guid":{"rendered":"https:\/\/getitmagazine.co.za\/joburg-south\/?p=25099"},"modified":"2026-11-03T14:18:05","modified_gmt":"2026-11-03T12:18:05","slug":"kerri-lichter-brings-her-beauty-industry-experience-to-alberton-with-tpo-south","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-south\/blog\/2026\/11\/03\/kerri-lichter-brings-her-beauty-industry-experience-to-alberton-with-tpo-south\/","title":{"rendered":"Kerri Lichter brings her beauty industry experience to Alberton with TPO South"},"content":{"rendered":"

Summer has a way of making everything feel new. For Kerri Lichter, this season is especially meaningful. At 43, she is not only building a new business, but also preparing for another exciting chapter in her personal life.<\/p>\n

A qualified beauty therapist, career woman and mother to her 20-year-old son, Kerri has spent much of her life in the beauty, health and wellness industries.<\/p>\n

Now, after more than a decade with Twincare International Group, she is putting her experience to work for herself with her own business, TPO South (Twincare Professional Outlet), in Alberton.<\/p>\n

From beauty therapist to businesswoman<\/strong><\/h3>\n

Kerri\u2019s career began in beauty. After qualifying as a beauty therapist, she opened her own business at a young age before taking a different path into nutrition.<\/p>\n

\"\"
Kerri Lichter. Photo: Thys Santos Van Vuuren<\/figcaption><\/figure>\n

For 12 years, she worked in the nutrition industry, including as a key accounts manager, where she discovered a passion for sales. That experience eventually brought her back to beauty when she joined Twincare International Group as a national sales manager.<\/p>\n

Over the next 11 years, she travelled around the country and worked across several of the company\u2019s professional beauty divisions.<\/p>\n

\u2018I\u2019m very, very passionate about sales and obviously the beauty and the health and wellness industry too,\u2019 shares Kerri. She adds: \u2018I think being a hard worker and being knowledgeable and passionate about what I do, I just felt like, why work for someone when I can make that money for myself?\u2019<\/p>\n

That thought became the starting point for TPO South.<\/p>\n

A new business, a familiar industry<\/strong><\/h3>\n

Launched in February 2026, TPO South brings Kerri\u2019s years of industry knowledge closer to salons in Alberton and surrounding areas.<\/p>\n

\"\"
Kerri Lichter. Photo: Thys Santos Van Vuuren<\/figcaption><\/figure>\n

The business operates as a wholesale destination for professional hair and beauty salons, supplying products from Twincare International Group. From well-known professional brands such as Paul Mitchell, Joico, Goldwell, KMS and Olaplex to skincare, salon equipment and hair extensions, the idea is to make professional products easily accessible.<\/p>\n

TPO South is also a destination store, letting salon owners pop in when they need something urgently rather than waiting for delivery. \u2018I think the most exciting part is really just having your own vision and your own decisions,\u2019 says Kerri.<\/p>\n

\u2018It\u2019s really doing things the way you like to do it. For someone who has spent years working in the industry, starting again has brought plenty of lessons.<\/p>\n

Kerri quickly points out that entrepreneurship isn’t the easy option. \u2018Sometimes you think having your own business is easier. It\u2019s a lot harder,\u2019 she highlights. Her biggest advice to anyone considering the leap is to understand cash flow, prepare for the long haul, and keep showing up.<\/p>\n

\u2018It\u2019s grinding, getting up every day and coming to work knowing that you\u2019re not always drawing a salary. I think it\u2019s just staying motivated and seeing the vision and seeing the result.\u2019<\/p>\n

Summer beauty: Keep it light, hydrated and protected<\/strong><\/h3>\n

With summer here, Kerri and her team know that beauty routines need to change with the season. For hair, hydration is key.<\/p>\n

\"\"
Kerri Lichter. Photo: Thys Santos Van Vuuren<\/figcaption><\/figure>\n

Sun, heat, and swimming can leave hair feeling dry, so nourishing products and leave-in treatments are useful additions to a summer routine.<\/p>\n

\u2018Keep it natural. Lots of hydration and keep that hair protected from the sun,\u2019 Kerri and her team advises. Heat protection is also important, especially for anyone who regularly uses styling tools, and after a swim in the pool or sea, a good detangler can make combing through wet hair much easier. The same seasonal thinking applies to skincare. Heavy winter creams may not be the best choice when temperatures rise.<\/p>\n

\u2018I think it\u2019s very important always to have a good consultation and know that whatever you\u2019re using is according to the weather as well as your skin type,\u2019 Kerri explains.<\/p>\n

Her summer essentials include a good cleanser, toner, serum and a lighter moisturiser. BB creams with SPF are another favourite for an easy, on-the-go summer look.<\/p>\n

Natural beauty is having a moment<\/strong><\/h3>\n

The current beauty mood also leans toward a more natural look. In hair, curls are making a strong comeback, with many people choosing to enhance their natural texture rather than fight it.<\/p>\n

\"\"
Kerri Lichter. Photo: Thys Santos Van Vuuren<\/figcaption><\/figure>\n

At the same time, smoothing treatments remain popular, proving summer beauty isn’t about following one strict trend.<\/p>\n

\u2018There\u2019s not just one way to do anything,\u2019 says Kerri and her hair team. \u2018Good beauty is personal. What works for one person may not work for another and professional advice can make all the difference,\u2019 they add.<\/p>\n

The next chapter<\/strong><\/h3>\n

For Kerri, new beginnings are not limited to business. She is also preparing to get married in March and is enjoying a lifestyle that gives her more freedom to travel, spend time with loved ones and pursue new adventures.<\/p>\n

\"\"
Kerri Lichter. Photo: Thys Santos Van Vuuren<\/figcaption><\/figure>\n

\u2018I love travelling,\u2019 she says. \u2018My partner and I love different foods, different cultures and different countries.\u2019 Her business journey is only beginning, too. She hopes to establish TPO South, expand its offering and eventually open more outlets in other areas.<\/p>\n

New brands and products are already on the horizon, including Milkshake, which is set to join the business\u2019s portfolio. For Kerri, that constant movement is part of what makes the beauty industry so exciting. \u2018I love new brands and new products.<\/p>\n

We\u2019re always launching new products,\u2019 she adds. \u2018Every month there is something really, really exciting.\u2019 And perhaps that is the perfect definition of a new beginning – not leaving the past behind, but taking everything learned along the way and using it to create something new.<\/p>\n

Photo: THYS SANTOS VAN VUUREN. Styling and make-up: KERRI LICHTER. Hair: BRIGITTE REYNOLDS. Text: DESNAY PETERSON<\/p>\n","protected":false},"excerpt":{"rendered":"

Summer has a way of making everything feel new. For Kerri Lichter, this season is especially meaningful. At 43, she is not only building a new business, but also preparing for another exciting chapter in her personal life. A qualified beauty therapist, career woman and mother to her 20-year-old son, Kerri has spent much of […]<\/p>\n","protected":false},"author":111,"featured_media":25104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[818,8953,8954,8955,6401,8958,8950,8956,273,8957,8951,8959,8952],"class_list":["post-25099","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health-and-beauty","tag-alberton","tag-beauty-industry","tag-beauty-therapist","tag-entrepreneurship","tag-haircare","tag-health-and-wellness","tag-kerri-lichter","tag-professional-haircare","tag-skincare","tag-summer-beauty-trends","tag-tpo-south","tag-twincare-international-group","tag-twincare-professional-outlet"],"yoast_head":"\nKerri Lichter brings her beauty industry experience to Alberton with TPO South - Get It Joburg South \/ East<\/title>\n<meta name=\"description\" content=\"After 11 years with Twincare International Group, Kerri Lichter launches TPO South in Alberton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-south\/blog\/2026\/11\/03\/kerri-lichter-brings-her-beauty-industry-experience-to-alberton-with-tpo-south\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kerri Lichter brings her beauty industry experience to Alberton with TPO South - 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