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<\/p>\nMore than just a pretty face … Elaine Boshoff, one of the beauty industry\u2019s fave blonde bombshells, is a business-savy creative who\u2019s going places!<\/p>\n
But, she\u2019s not just another pretty face. Sweep away the gorge blonde locks (always styled to a tee), and you\u2019ll find a business-savvy creative with an eye for success.<\/p>\n
Elaine Boshoff has been in the industry for almost two decades now, half of which she was part of the driving force behind EA Academy. And now, she\u2019s one of five directors of a budding makeup brand called Smink Emporium.
\nElaine\u2019s fascination with beauty and cosmetics was sparked as a little girl when her mother used to bring home expired goodies for testing from her pharmacy job.<\/p>\n
\u201cI honed my skills on Barbie dolls and friends\u2019 hair \u2026 without the help of YouTube,\u201d she proudly exclaims, \u201c\u2026eventually delving into makeup courses and extra training as I got older. But, before I could pursue it full time, I first had to hustle in the corporate world for a while.\u201d<\/p>\n
By the time she entered the beauty industry, she knew how to do her own admin and books, which is always a plus! A few years later, she started EA Academy with her high school bestie Antoinette de Beer.
\nToday the studio is Elaine\u2019s creative haven. Situated in the heart of Krugersdorp, it offers a range of services from makeup and hairstyling to teaching classes and providing free foundation testing. And she still does a jolly jive each time she gets to beautify a client\u2019s appearance.<\/p>\n
Her fave part? \u201cThe transformative power of makeup, boosting women\u2019s confidence and leaving them elated. Our recipe for success includes a focus on good services, continuous learning, and a unique style that we believe sets us apart in the industry.\u201d<\/p>\n
<\/p>\n
While Elaine loves both hair and makeup, her heart leans towards the artistic realm of creative glamour makeup. So much so that she placed second in this year\u2019s Arnold\u2019s Classic competition for creative makeups.
\nHaving worked with big names like Karen Zoid, Miss South Africa Natasha Joubert, and power couple LeeAnn Liebenberg and Danny K, Elaine\u2019s ultimate wish list includes Demi Lee Moore and The Kardashians.<\/p>\n
Although she\u2019s been a huge MUD makeup cheerleader for around a decade now, she is excited about her Smink Emporium venture and dreams of seeing the product on every cosmetics shelf.<\/p>\n
\u201cEven though I love what I do, I\u2019ve been dreaming of doing more than just makeup. I wanted to be a part of the making and building of a professional makeup brand. The best part? I get to use my very own products on my clients. I mean, how cool is that?\u201d<\/p>\n
But her aspirations don\u2019t stop here. Elaine not only excels in the beauty industry but also aspires to become a life coach, inspiring others to pursue their goals.
\nDespite life\u2019s challenges and the recent loss of her beloved gran, Elaine remains motivated by her strong will, positive vibes, and the dream of making Smink a household name. It\u2019s her life motto; \u201cBelieve in yourself. What you are is God\u2019s gift to you, and what you become is your gift to Him\u201d, that\u2019s pulled her through the tough times in life.<\/p>\n
At home, this passionate hair and makeup stylist loves spending time with her husband, Sarel, and her 11-year-old son, Rivan. And her family-orientated Sundays are perfect for a much-needed break from her bustling schedule.
\nAfter a long day of being on her feet, Elaine loves to unwind with a cup of coffee and perhaps indulge in something sweet, too. Her ultimate guilty pleasure, though, involves sushi, retail therapy, and carrot cake with cream cheese.<\/p>\n
Her weekly workouts keep her stress-free, while her hidden talents, which include painting, drawing, and transforming old furniture, keep the creative juices flowing. Her timeless dream? The same as any other mom\u2019s. To ensure her son has a bright and protected future.<\/p>\n
Elaine is not just a makeup artist. She\u2019s a passionate entrepreneur, a loving mother and wife, and a dreamer who believes in the power of self-confidence and positive vibes. With Smink Emporium on the rise, there\u2019s no doubt that she\u2019s set to achieve some big things in life.<\/p>\n
Details: Follow @EAAcademy and @SminkEmporium on Facebook and @eaacademymudwestrand and @sminkemporium on Insta<\/em><\/p>\n Holiday hair 101<\/strong> \u2022 Text: ALANICKA LOTRIET. \u2022 Photographer: HILDA MANS<\/a>. \u2022 Make-up & hair: ANTOINETTE DE BEER<\/a>. \u2022 Cover dress: VNG DESIGNS<\/a>. \u2022 Venue: AVIANTO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" More than just a pretty face … Elaine Boshoff, one of the beauty industry\u2019s fave blonde bombshells, is a business-savy creative who\u2019s going places! But, she\u2019s not just another pretty face. Sweep away the gorge blonde locks (always styled to a tee), and you\u2019ll find a business-savvy creative with an eye for success. Elaine Boshoff […]<\/p>\n","protected":false},"author":121,"featured_media":18599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[5770,3795,5919,716,6069,6348,455,1108,4671,5597,729,5769,1828,6503,5688,677,6922,6921,5410,6923,6924,6925,1402],"class_list":{"0":"post-18598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-alanicka-lotriet","10":"tag-brand","11":"tag-dream","12":"tag-ea-academy","13":"tag-elaine-boshoff","14":"tag-empower","15":"tag-get-it","16":"tag-hair","17":"tag-hilda-mans-photography","18":"tag-joburg-west","19":"tag-krugersdorp","20":"tag-magazine","21":"tag-makeup","22":"tag-passion","23":"tag-products","24":"tag-professional","25":"tag-smink-emporium","26":"tag-styling","27":"tag-stylist","28":"tag-transform","29":"tag-venture","30":"tag-vision","31":"tag-women"},"yoast_head":"\n
\n\u2022 Let your hair rest from heat. No straighteners, heat irons, wands or hairdryers.
\n\u2022 If you have blonde hair or highlights, apply a swim spray to protect your hair from salt water and\/ or chlorine.
\n\u2022 \u2018Tis the perfect season for leave-in conditioners and mask treatments. Just make a messy bun and you\u2019re good to go!
\n\u2022 If your hair feels brittle or damaged after a swim, apply coconut or olive oil after a shower.
\n\u2022 Wearing a hat is the best natural sun protection for your hair there is.
\n\u2022 Protect your hair at the beach by plaiting it before you go.<\/p>\n