{"id":22434,"date":"2025-10-22T12:13:04","date_gmt":"2025-10-22T10:13:04","guid":{"rendered":"https:\/\/getitmagazine.co.za\/?p=20376"},"modified":"2025-10-22T12:32:48","modified_gmt":"2025-10-22T10:32:48","slug":"what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/","title":{"rendered":"What Gen Z wants from wine and why the wine world should listen"},"content":{"rendered":"

“Gen Z is 42% of the population in South Africa. If we don\u2019t pay attention, we risk losing a generation of wine drinkers,” warns Vinimark\u2019s Wine Education and Training Manager, Ginette De Fleuriot. <\/strong><\/h4>\n

At a recent Vinimark Masterclass she hosted, the room was buzzing with one urgent question: How do we keep wine relevant for Gen Z<\/em>?<\/p>\n

To help answer, brand and consumer strategist Lara Faris of Qual Agency unpacked the values, behaviours and preferences of this generation, with a special lens on South Africa. Her message was clear – if we want to connect with Gen Z (born 1997\u20132012), we need to stop looking at them through stereotypes and start meeting them where they are.<\/p>\n

\u201cThey\u2019re not defined by rebellion for its own sake,\u201d Faris explained. \u201cThey\u2019re defined by action, agency and authenticity.\u201d And with Gen Z making up a sizeable share of South Africa\u2019s wine drinkers, the opportunity is here, but so is the risk.<\/p>\n

\"\"<\/p>\n

Meet Gen Z: <\/strong>A social collective <\/strong><\/p>\n

Yes, they\u2019re digitally savvy, but that\u2019s just the surface. While millennials built social media, Gen Z reshaped how we use it: for humour, collaboration, and shared experiences.<\/p>\n

They care about values, not vanity.<\/em> They\u2019re sceptical of marketing spin and want to know why a brand exists, not just what it sells. They\u2019re saving for experiences that matter.<\/p>\n

And here\u2019s the kicker: they\u2019re open to wine, but only on their terms.<\/p>\n

\"\"<\/p>\n

Why wine struggles to connect<\/strong><\/h3>\n

Wine consumption among young legal-age drinkers is declining worldwide. In Australia, the share of 18\u201324-year-olds drinking wine monthly halved between 2010 and 2023 (IWSR). Why?<\/p>\n

Because too often, wine brands chase Instagrammable aesthetics or assume Gen Z will act like young millennials. But Gen Z isn\u2019t buying R800 champagne for status. They\u2019re looking for authentic, feel-good experiences they can share.<\/p>\n

When wine presents itself as expensive, elitist or intimidating, with endless jargon, rituals and rules, it risks alienating the very people who might have become loyal fans.<\/p>\n

Six ways to win Gen Z over<\/strong><\/p>\n

1. Host the experience, don\u2019t just sponsor the moment<\/strong><\/h4>\n

Think smaller, more intimate events and experiences like cosy in-home tastings, and quirky pairings like wine and Shisa Nyama<\/em>. Give them something worth sharing.<\/p>\n

2. Tap into the home connoisseur<\/strong><\/h4>\n

They don\u2019t want lectures, they want playful learning. Gamify tastings, let them lead, keep it low-pressure. They\u2019re curious, not craving credentials.<\/p>\n

3. Show your \u2018why\u2019 and stay consistent<\/strong><\/h4>\n

Purpose matters more than polish. They\u2019ll forgive imperfection if your reason for existing feels real and backed by action.<\/p>\n

4. Offer value without cutting corners <\/strong><\/h4>\n

It\u2019s not about cheap; it\u2019s about fair, meaningful value. Limited runs, experimental styles, cans, and bag-in-box formats, done with intention. Make wine approachable and exciting.<\/p>\n

5. Use humour to unlock the category<\/strong><\/h4>\n

Don\u2019t joke about your product, joke about the barriers. Poke fun at snobbery, rituals, or the \u201crules.\u201d A little self-awareness makes wine feel human.<\/p>\n

6. Let them be your creators<\/strong><\/h4>\n

TikTok isn\u2019t for slick ads, it\u2019s for real, relatable content. Give Gen Z a story, a kit, or a behind-the-scenes moment, and they\u2019ll tell your brand\u2019s story better than you could.<\/p>\n

The bottom line<\/strong><\/p>\n

Gen Z isn\u2019t hard to reach. They\u2019re simply not buying into the old rules. They want honesty, creativity, and joy. They\u2019ll spend on brands that give them reasons to care and stories to share.<\/p>\n

Or, as Faris summed it up: \u201cYou don\u2019t need to be ten things to ten people. You just need to be one real thing, and let Gen Z meet you there.\u201d<\/em><\/p>\n

For more information on Vinimark visit www.vinimark.co.za<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

“Gen Z is 42% of the population in South Africa. If we don\u2019t pay attention, we risk losing a generation of wine drinkers,” warns Vinimark\u2019s Wine Education and Training Manager, Ginette De Fleuriot. At a recent Vinimark Masterclass she hosted, the room was buzzing with one urgent question: How do we keep wine relevant for […]<\/p>\n","protected":false},"author":113,"featured_media":22435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7664,51],"tags":[3635,8735,8736,8737,8738],"class_list":{"0":"post-22434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food","8":"category-lifestyle","9":"tag-gen-z","10":"tag-genz-and-wine","11":"tag-vinimark","12":"tag-what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen","13":"tag-wine-drinkers"},"yoast_head":"\nWhat Gen Z wants from wine and why the wine world should listen - Get it Joburg West<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Gen Z wants from wine and why the wine world should listen - Get it Joburg West\" \/>\n<meta property=\"og:description\" content=\"“Gen Z is 42% of the population in South Africa. If we don\u2019t pay attention, we risk losing a generation of wine drinkers,” warns Vinimark\u2019s Wine Education and Training Manager, Ginette De Fleuriot. At a recent Vinimark Masterclass she hosted, the room was buzzing with one urgent question: How do we keep wine relevant for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/\" \/>\n<meta property=\"og:site_name\" content=\"Get it Joburg West\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GetItJoburgWest\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T10:13:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T10:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getitmagazine.co.za\/joburg-west\/wp-content\/uploads\/sites\/21\/2025\/10\/Get-It-Featured-Image-template-WINE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1289\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Get It Local Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetItJHBWest\" \/>\n<meta name=\"twitter:site\" content=\"@GetItJHBWest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Get It Local Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/\"},\"author\":{\"name\":\"Get It Local Media\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/#\\\/schema\\\/person\\\/a0a7343da285456f8363e2bfa99149c6\"},\"headline\":\"What Gen Z wants from wine and why the wine world should listen\",\"datePublished\":\"2025-10-22T10:13:04+00:00\",\"dateModified\":\"2025-10-22T10:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/\"},\"wordCount\":628,\"image\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/10\\\/Get-It-Featured-Image-template-WINE.png\",\"keywords\":[\"Gen Z\",\"genz and wine\",\"Vinimark\",\"What Gen Z wants from wine and why the wine world should listen\",\"wine drinkers\"],\"articleSection\":[\"FOOD & WINE\",\"Lifestyle\"],\"inLanguage\":\"en-ZA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/\",\"name\":\"What Gen Z wants from wine and why the wine world should listen - Get it Joburg West\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/10\\\/Get-It-Featured-Image-template-WINE.png\",\"datePublished\":\"2025-10-22T10:13:04+00:00\",\"dateModified\":\"2025-10-22T10:32:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/#\\\/schema\\\/person\\\/a0a7343da285456f8363e2bfa99149c6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/10\\\/Get-It-Featured-Image-template-WINE.png\",\"contentUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/10\\\/Get-It-Featured-Image-template-WINE.png\",\"width\":1289,\"height\":555},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/2025\\\/10\\\/22\\\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Gen Z wants from wine and why the wine world should listen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/#website\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/\",\"name\":\"Get it Joburg West\",\"description\":\"Lifestyle Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/#\\\/schema\\\/person\\\/a0a7343da285456f8363e2bfa99149c6\",\"name\":\"Get It Local Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/getitmagazine.co.za\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/avatar_user_113_1675168333-96x96.jpg\",\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/avatar_user_113_1675168333-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/getitmagazine.co.za\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/avatar_user_113_1675168333-96x96.jpg\",\"caption\":\"Get It Local Media\"},\"url\":\"https:\\\/\\\/getitmagazine.co.za\\\/joburg-west\\\/blog\\\/author\\\/larav\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Gen Z wants from wine and why the wine world should listen - Get it Joburg West","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/","og_locale":"en_US","og_type":"article","og_title":"What Gen Z wants from wine and why the wine world should listen - Get it Joburg West","og_description":"“Gen Z is 42% of the population in South Africa. If we don\u2019t pay attention, we risk losing a generation of wine drinkers,” warns Vinimark\u2019s Wine Education and Training Manager, Ginette De Fleuriot. At a recent Vinimark Masterclass she hosted, the room was buzzing with one urgent question: How do we keep wine relevant for […]","og_url":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/","og_site_name":"Get it Joburg West","article_publisher":"https:\/\/www.facebook.com\/GetItJoburgWest","article_published_time":"2025-10-22T10:13:04+00:00","article_modified_time":"2025-10-22T10:32:48+00:00","og_image":[{"width":1289,"height":555,"url":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-content\/uploads\/sites\/21\/2025\/10\/Get-It-Featured-Image-template-WINE.png","type":"image\/png"}],"author":"Get It Local Media","twitter_card":"summary_large_image","twitter_creator":"@GetItJHBWest","twitter_site":"@GetItJHBWest","twitter_misc":{"Written by":"Get It Local Media","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#article","isPartOf":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/"},"author":{"name":"Get It Local Media","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/#\/schema\/person\/a0a7343da285456f8363e2bfa99149c6"},"headline":"What Gen Z wants from wine and why the wine world should listen","datePublished":"2025-10-22T10:13:04+00:00","dateModified":"2025-10-22T10:32:48+00:00","mainEntityOfPage":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/"},"wordCount":628,"image":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#primaryimage"},"thumbnailUrl":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-content\/uploads\/sites\/21\/2025\/10\/Get-It-Featured-Image-template-WINE.png","keywords":["Gen Z","genz and wine","Vinimark","What Gen Z wants from wine and why the wine world should listen","wine drinkers"],"articleSection":["FOOD & WINE","Lifestyle"],"inLanguage":"en-ZA"},{"@type":"WebPage","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/","url":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/","name":"What Gen Z wants from wine and why the wine world should listen - Get it Joburg West","isPartOf":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/#website"},"primaryImageOfPage":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#primaryimage"},"image":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#primaryimage"},"thumbnailUrl":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-content\/uploads\/sites\/21\/2025\/10\/Get-It-Featured-Image-template-WINE.png","datePublished":"2025-10-22T10:13:04+00:00","dateModified":"2025-10-22T10:32:48+00:00","author":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/#\/schema\/person\/a0a7343da285456f8363e2bfa99149c6"},"breadcrumb":{"@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#primaryimage","url":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-content\/uploads\/sites\/21\/2025\/10\/Get-It-Featured-Image-template-WINE.png","contentUrl":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-content\/uploads\/sites\/21\/2025\/10\/Get-It-Featured-Image-template-WINE.png","width":1289,"height":555},{"@type":"BreadcrumbList","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/2025\/10\/22\/what-gen-z-wants-from-wine-and-why-the-wine-world-should-listen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/getitmagazine.co.za\/joburg-west\/"},{"@type":"ListItem","position":2,"name":"What Gen Z wants from wine and why the wine world should listen"}]},{"@type":"WebSite","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/#website","url":"https:\/\/getitmagazine.co.za\/joburg-west\/","name":"Get it Joburg West","description":"Lifestyle Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/getitmagazine.co.za\/joburg-west\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Person","@id":"https:\/\/getitmagazine.co.za\/joburg-west\/#\/schema\/person\/a0a7343da285456f8363e2bfa99149c6","name":"Get It Local Media","image":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/getitmagazine.co.za\/wp-content\/uploads\/2023\/01\/avatar_user_113_1675168333-96x96.jpg","url":"https:\/\/getitmagazine.co.za\/wp-content\/uploads\/2023\/01\/avatar_user_113_1675168333-96x96.jpg","contentUrl":"https:\/\/getitmagazine.co.za\/wp-content\/uploads\/2023\/01\/avatar_user_113_1675168333-96x96.jpg","caption":"Get It Local Media"},"url":"https:\/\/getitmagazine.co.za\/joburg-west\/blog\/author\/larav\/"}]}},"_links":{"self":[{"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/posts\/22434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/comments?post=22434"}],"version-history":[{"count":0,"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/posts\/22434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/media\/22435"}],"wp:attachment":[{"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/media?parent=22434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/categories?post=22434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getitmagazine.co.za\/joburg-west\/wp-json\/wp\/v2\/tags?post=22434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}