{"id":20641,"date":"2025-07-07T10:35:06","date_gmt":"2025-07-07T08:35:06","guid":{"rendered":"https:\/\/getitmagazine.co.za\/lowveld\/?p=20641"},"modified":"2025-07-07T10:35:06","modified_gmt":"2025-07-07T08:35:06","slug":"the-firecracker-behind-the-glam","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/lowveld\/blog\/2025\/07\/07\/the-firecracker-behind-the-glam\/","title":{"rendered":"The firecracker behind the glam"},"content":{"rendered":"<p>With her wit and no-nonsense attitude, which have won over viewers of the South African reality show Mommy Club: Van die Hoofstad, she is proof that a small frame can carry a big personality.<br \/>\nAiring on Showmax, the series follows the lives of five powerful Afrikaans women from Pretoria as they juggle parenting, prestige and life in a world where Instagram followers and likes on social media drive popularity and fame.<br \/>\nLouise (39) says she did not apply to be part of the series. \u201cI received a message on Instagram from the producers, asking whether I would be interested. At first, I wanted to know what it was all about, and when I was told the focus would be on \u2018being a mum\u2019, I was happy to do it.\u201d<br \/>\nAlthough filming began more than a year ago, in May 2024, it only premiered on Showmax in March.<br \/>\n\u201cWe had tight schedules, sometimes working six days a week, and the shooting schedule lasted until mid-July.\u201d<br \/>\nA well-known make-up artist with firm Lowveld roots, Louise is far more than a pretty face with a contour brush in hand. She is a businesswoman, wife, and mother to two beautiful sons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20645 size-full\" src=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-scaled.jpg\" alt=\"\" width=\"1810\" height=\"2560\" srcset=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-scaled.jpg 1810w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-283x400.jpg 283w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-724x1024.jpg 724w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-768x1086.jpg 768w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-1086x1536.jpg 1086w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-1448x2048.jpg 1448w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-297x420.jpg 297w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-696x985.jpg 696w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-1068x1511.jpg 1068w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/4-1920x2716.jpg 1920w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/p>\n<p><strong>Making mum proud<\/strong><br \/>\nHer mother, Riana Louw, who passed away in a tragic incident in March 2021, was a well-known local businesswoman who played an instrumental role in the establishment of the Avroy Shlain brand in the area.<br \/>\n\u201cMy mum won Best Dressed Woman in the Lowveld years ago, and she was always in the beauty industry. She was always well groomed and a perfect example to me. If I can be half the phenomenal woman she was, it would make me proud.\u201d<br \/>\nOn Friday, June 13, Riana would have turned 70. Louise and her equally successful brother, Francois, held a special celebration in her honour.<br \/>\nThe occasion demonstrated how close the siblings have always been. Louise says that Francois, an established media personality, is her bestie. He is part of her past, her now and her future.<\/p>\n<blockquote><p>\u201cHe loves me just the way I am and makes sure my feet remain firmly on the ground. He is my fiercest critic and supporter. It is an \u2018us against the world\u2019 sort of relationship.\u201d<\/p><\/blockquote>\n<p>The glitz and glam portrayed in Mommy Club is far removed from Louise\u2019s childhood days in the Lowveld. \u201cLife was simple and I have fond memories of our family spending time at Klipkopjes Dam skiing and relaxing on boat rides. I had a wonderful childhood and am eternally grateful to my parents for it.\u201d<br \/>\nDespite her outdoorsy childhood, it was written in the stars that Louise would end up in the beauty industry.<\/p>\n<div id='gallery-1' class='gallery galleryid-20641 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/getitmagazine.co.za\/lowveld\/blog\/2025\/07\/07\/the-firecracker-behind-the-glam\/3-67\/'><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" src=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-scaled.jpg 1810w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-283x400.jpg 283w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-724x1024.jpg 724w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-768x1086.jpg 768w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-1086x1536.jpg 1086w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-1448x2048.jpg 1448w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-297x420.jpg 297w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-696x985.jpg 696w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-1068x1511.jpg 1068w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/3-1920x2716.jpg 1920w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/getitmagazine.co.za\/lowveld\/blog\/2025\/07\/07\/the-firecracker-behind-the-glam\/5-52\/'><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" src=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-scaled.jpg 1810w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-283x400.jpg 283w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-724x1024.jpg 724w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-768x1086.jpg 768w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-1086x1536.jpg 1086w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-1448x2048.jpg 1448w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-297x420.jpg 297w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-696x985.jpg 696w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-1068x1511.jpg 1068w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/5-1920x2716.jpg 1920w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>At the age of 14, Louise made her debut as a make-up artist for a bride and started teaching others how to do make-up at age 16. \u201cMy passion catapulted in 2012 when I took a leap of faith and started a make-up school. In 2013, I launched my first product on the market, saved all the money I made and started launching the rest of my range in 2021.\u201d<br \/>\nToday, her company, Halouw Professional, is a well-respected name in the field. Its make-up range is available across South Africa and was recently introduced to the Namibian market.<\/p>\n<blockquote><p>\u201cI believe beauty is far deeper than the clothes and make-up we wear. To me, it is a privilege to take the canvas God created in every human, and colour it to suit the woman\u2019s personality.\u201d<\/p><\/blockquote>\n<p>Looking ahead, Louise has big plans for her business. \u201cI want to add more products. For the past three years, I\u2019ve been developing a fantastic foundation. It is going to be a market game changer for women of all races and ages.\u201d<br \/>\nThe make-up school she started at such a tender age is still doing well, and her special corporate and women\u2019s workshops are popular. \u201cWith a glass of wine in hand, we teach women how to apply their make-up and enhance their features.\u201d<\/p>\n<p><strong>The show<\/strong><br \/>\nMommy Club has allowed Louise to showcase her work and meet like-minded people to take her business to the next level. \u201cBut I also learnt that make-up is not what defines me. I have more to share with the world.\u201d<br \/>\nLike any reality series, it shows the good, the bad and the ugly of the participants. Apart from Louise, the cast includes Ansu Viljoen, Crystal van der Burgh, Tessa Tullues, and Johandri Johnson, all businesswomen who enjoy social media popularity.<br \/>\nThey move in the same circles, but are not necessarily besties, as showcased in the series. They dress the part, have lavish parties, live in stunning homes and drive the best cars. Their reality at times seems surreal, yet Louise says: \u201cIt is mainly a factual portrayal of who we are. We love dressing up and looking the part. Obviously, we don\u2019t always have long lunches in the middle of the week, and we all have busy schedules.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20649 size-full\" src=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-scaled.jpg\" alt=\"\" width=\"1810\" height=\"2560\" srcset=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-scaled.jpg 1810w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-283x400.jpg 283w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-724x1024.jpg 724w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-768x1086.jpg 768w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-1086x1536.jpg 1086w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-1448x2048.jpg 1448w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-297x420.jpg 297w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-696x985.jpg 696w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-1068x1511.jpg 1068w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/2-1920x2716.jpg 1920w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><br \/>\nLouise stresses that a social media lifestyle could be misleading. \u201cMy hair is sometimes in a messy bun, and I don\u2019t wear make-up all the time, which people don\u2019t see. I love it when women have the confidence to post unfiltered photos showing their smile lines or imperfect bodies. Nobody is flawless, and even the celebrities I make up have insecurities.\u201d<br \/>\nThe odd bickering between the Mommy Club women was one downside of the series for Louise. \u201cI wasn\u2019t familiar with that type of behaviour and thought it was funny when I watched the show.\u201d<br \/>\nLouise\u2019s naughty sense of humour made her a favourite among the women. \u201cWhen I think back to my childhood, our Sunday lunches were filled with laughter and what other people may think of as \u2018inappropriate\u2019 jokes. But it taught us a lesson; to not take everything so seriously. We can give each other a go and laugh about it. I was raised by a strong woman, and keyboard warriors don\u2019t bother me.\u201d<br \/>\nWith only the reunion episode still to air at the time of this interview, Louise expressed deep gratitude for the experience.<\/p>\n<p><strong>On the home front<\/strong><br \/>\nHer husband, Juan (38), is her biggest supporter. \u201cA husband like mine is a non-negotiable. I have so many dreams and ambitions. We share everything we do; sometimes I give 30% and he gives 70% &#8211; and then it\u2019s the other way around. I think men and women need to respect each other\u2019s space and afford each other the freedom to enjoy the things that make them happy. Juan wants me to succeed.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20646 size-full\" src=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/6.jpg\" alt=\"\" width=\"780\" height=\"500\" srcset=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/6.jpg 780w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/6-400x256.jpg 400w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/6-768x492.jpg 768w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/6-655x420.jpg 655w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/6-696x446.jpg 696w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><br \/>\nAs the mother of two boys, Luan (11) and Kian (7), Louise needs to juggle her time responsibly. \u201cBeing a mother is my biggest accomplishment. The best part of my day is getting home and seeing those little faces light up when they see me. God blesses us with children and entrusts their lives to us. It is a huge responsibility. I hope they will one day think back and cherish their childhood memories.\u201d<br \/>\nDuring the filming of Mommy Club, Louise revealed that she and Juan were on a fertility journey as they want another baby. It is now a year later, and Louise has this to say: \u201cWe tried various medications and injections, as well as two inseminations, which were both negative. About two months ago, I told Juan I was done. Anyone on this journey will know it is not easy.<\/p>\n<blockquote><p>\u201cWe have made peace with the outcome. From the beginning, we decided not to have nannies &#8211; we are <em>100%<\/em> hands-on parents. God knows what is best for us; if we are blessed with another baby, it will be His will.\u201d<\/p><\/blockquote>\n<p>Her positive attitude is evident in her zest for life. Louise says there are so many roads waiting to be explored. One of these avenues is her love of cooking, catering and having dinner guests gathered around a beautifully set table. \u201cI\u2019m even busy with my own recipe book and, of course, it will have a twist!\u201d<br \/>\nThe final episode of Mommy Club may be done, but this beautiful powerhouse is supercharged for her next chapter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20650 size-full\" src=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/7.jpg\" alt=\"\" width=\"780\" height=\"500\" srcset=\"https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/7.jpg 780w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/7-400x256.jpg 400w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/7-768x492.jpg 768w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/7-655x420.jpg 655w, https:\/\/getitmagazine.co.za\/lowveld\/wp-content\/uploads\/sites\/24\/2025\/07\/7-696x446.jpg 696w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><em>Written by: Irma Green<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamite comes in small packages &#8211; and Louise Volschenk is no exception. <\/p>\n","protected":false},"author":44,"featured_media":20643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-20641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-editor-picks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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