All out organic

While shopping, words like ‘organic’, ‘certified organic’ and ‘natural’ often catches ones’ eye. But ever wondered what it means? We asked local organic company, TIMOLA to help explain.

0
140

Living organic means choosing to live a healthy lifestyle by actively thinking about and selecting products produced by organic agricultural and production processes.

But what does organic agriculture and production mean?

We’ve all seen the organic sign on products but how exactly does it come to be?

Well, getting organic certification is a lengthy and costly exercise, but, if done correctly of great benefit to the end consumer and company as well.

As far as the agricultural and production process goes, the land used for cultivation needs to be without any form of conventional pesticide or fertiliser for at least three years. This, of course, has to be proven. The agriculture processes used must be of an organic nature and should the final product in its entirety require organic certification, the packaging process must take place in a facility that is also organically certified.

What is the most common misconception about organic health products?

The non-application of pesticides or fertilisers to a product does unfortunately not make it ‘organic’. There are for example organic pesticides available. For organic certification there is an entire process and value chain that needs to be completed and maintained for an ingredient or product to claim the term ‘organic’.

How can one check if a product really is organic?

Look for the certifying house’s logo on the packaging if the packaging claims “certified organic”. If the packaging only claims “organic” or “contains organic ingredients” ask
for the producer’s organic certification certificate which indicates the products/ingredients that are certified organic.

What is the difference between ‘Certified Organic’ and ‘100% Organic’?

“Certified Organic”, means the entire process from cultivation to final packaging is certified organic and comply to set standards of the certifying house.

“Organic” or “100% Organic” or any other form, i.e., “Contains organic ingredients”, means that a specific ingredient in the product is certified organic, but not the entire product. There might be an ingredient in the product that is not organically certified and as such the product may not be advertised as “certified organic” in its entirety. The product may however advertise that it does contain organic ingredients, which is still excellent.

TIMOLA’S partner Botanica Natural Products owns and manages an organic farm. What makes organic farming different from everyday farming?

The main difference to organic farming is that one has to think and plan each process as it may have an impact on the organic re-certification process, which is a bi-annual process. There is thus thorough planning and daily procedure from irrigation, soil preparation, harvesting, packaging and transportation.

Everything forms part of the “organic value chain”. One misstep might negatively influence the recertification and as such every detail is accounted for.

Why is organic health and products so popular right now?

It makes a difference not just to the end consumer, but to everyone involved in the value chain. It’s a mindset that is taking shape in everyone; this mindset is an ethos of not just thinking about ourselves, but our fellow human beings, animals, our beautiful planet and the need to better manage the environment with long-term sustainability in mind. Thus, the popularity is in the responsibility by all. Organic consumers and organic producers share this responsibility.

More about TIMOLA

TIMOLA is a proudly South African health and beauty brand. Our mission is to source and bring you the natural vitality of Africa’s cosmetics and super foods for skin, hair and body, while, at the same time, adding a bit of French flair.

The word “TIMOLA” is a sePedi (North Sotho) word that means “to soothe” or to explain the action of putting out a fire. This is the perfect word to explain the action of the Bulbine Frutescens extract on the skin. TIMOLA is a business built on family values and friendships and a brand of responsible products which are luxurious, yet affordable.

Some of the products they sell include:

– A liquid soap range with organically certified Bulbine Frutescens leaf juice. Various fragrances, including fragrance free.

– A luxury handcrafted soap bar range with organically certified Bulbine Frutescens leaf juice and flowers.

– An exfoliating soap bar range with organically certified Argan shells and Argan shell powder.

– A clay mask bar range with organically certified Velay green clay and Velay kaolin clay imported from France.

– Moisturising hand and body cream with organically certified Bulbine Frutescens leaf juice.

– Soothing spray with organically certified Bulbine Frutescens leaf juice.

– Various organically certified Skin Care Oils, i.e., Argan, Baobab, Kalahari Melon, Macadamia, Marula and Moringa.

– Various organically certified Superfoods, i.e., Baobab & Moringa powders including capsules.

– Organically certified Roasted Argan Oil for the foody in search of an awesome culinary taste.

– As well as “Responsible Amenity and Spa” products.

TIMOLA also specialises in Superfoods. Their superfoods are food supplements that are not altered by any scientific processes or scientifically engineered. These products are as nature intended it – raw and in basic form. They focus on organically certified Moringa leaf powder and organically certified Baobab fruit powder. It’s available in powder or capsule form.

Moringa leaf powder is exactly that, the Moringa tree’s leaves. The leaves are milled into a powder form for easy consumption either in a smoothie or breakfast bowl, etc. The Moringa tree is also known as the “miracle tree”. The leaf powder is rich in iron, magnesium, calcium, vitamin A & E to name a few.

Baobab fruit powder is exactly that, the Baobab tree’s fruit; wild harvested after which we mill it into a powder form for easy consumption either in a smoothie or breakfast bowl, etc. The fruit powder is almost 50% fibre, an excellent source of vitamin C, rich in antioxidants, calcium and potassium to name a few.

Details: www.timola.co.za

Advertisement