{"id":22376,"date":"2025-10-29T11:45:54","date_gmt":"2025-10-29T09:45:54","guid":{"rendered":"https:\/\/getitmagazine.co.za\/?p=20464"},"modified":"2025-10-29T12:59:52","modified_gmt":"2025-10-29T10:59:52","slug":"feeding-unicorns-a-bold-new-book-for-business-leaders-who-care","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/pretoria\/blog\/2025\/10\/29\/feeding-unicorns-a-bold-new-book-for-business-leaders-who-care\/","title":{"rendered":"Feeding Unicorns: A bold new book for business leaders who care"},"content":{"rendered":"<h4><strong>What if leadership isn\u2019t about being the loudest in the room, but the most human? <\/strong><\/h4>\n<p>That\u2019s the question Jeni-Anne Campbell, founder of JAW Advertising and the voice behind The Good Businesswoman, answers in her newly launched book, Feeding Unicorns, a refreshingly real and emotionally intelligent guide to building businesses people want to stay in.<\/p>\n<p>Written in the margins of motherhood, meetings, and midnight brainstorms, Feeding Unicorns is part manual, part manifesto, and all heart. It\u2019s for leaders who care deeply \u2014 sometimes too deeply \u2014 and want to do things differently. From managing small teams or scaling a startup, this book offers practical tools, honest stories, and a new kind of leadership playbook built on empathy, clarity, and care.<\/p>\n<p>\u201cEvery leader dreams of finding a unicorn,\u201d says Campbell. \u201cThat rare, magical team member who elevates everything they touch. But too often, we forget to feed them, emotionally, financially, and professionally. This book is about changing that.\u201d<\/p>\n<p>With chapters like \u201cThe Payoff of Paying Well to \u201cA Cookie-Cutter Doesn\u2019t Cut It,\u201d Campbell tackles the tough stuff, compensation, burnout, feedback, flexibility, and the loneliness of leadership, with humour, honesty, and most importantly, lived experience. She shares the lessons she learned the hard way, the systems she built from scratch, and the mindset shifts that helped her grow a business worth working for.<\/p>\n<p>At its core, Feeding Unicorns is the blueprint for a more human way to lead. It\u2019s for the woman in the arena, the one rewriting presentations at midnight, paying salaries before paying herself, and still showing up with heart. It\u2019s for the leader who believes that kindness is not weakness, and that culture isn\u2019t created in a mission statement but built moment by moment.<\/p>\n<p>The book also introduces readers to Campbell\u2019s signature philosophy: \u201cGood is not just enough. It\u2019s everything.\u201d As the founder of an all-female agency and a mentor to countless creatives, she\u2019s built her career on the belief that good business is good leadership, and that when people feel seen, supported, and valued, they don\u2019t just stay, they soar.<\/p>\n<p>Whether you\u2019re a seasoned executive, a small business owner, or someone just trying to do things differently, Feeding Unicorns is your invitation to lead with more heart, more humanity, and more impact.<\/p>\n<p><strong>You can also nominate a leader in the non-profit space to receive the book for free:<\/strong><br \/>\n<a href=\"https:\/\/jenicampbell.com\/feeding-unicorns-book\/#nomination-section\" target=\"_blank\" rel=\"noopener\">https:\/\/jenicampbell.com\/feeding-unicorns-book\/#nomination-section<\/a><\/p>\n<p><strong>For more information visit:<\/strong><\/p>\n<p><a href=\"https:\/\/thegoodbusinesswoman.com\/\" target=\"_blank\" rel=\"noopener\">thegoodbusinesswoman.com<\/a><\/p>\n<p><a href=\"https:\/\/jenicampbell.com\/\" target=\"_blank\" rel=\"noopener\">jenicampbell.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if leadership isn\u2019t about being the loudest in the room, but the most human? That\u2019s the question Jeni-Anne Campbell, founder of JAW Advertising and the voice behind The Good Businesswoman, answers in her newly launched book, Feeding Unicorns, a refreshingly real and emotionally intelligent guide to building businesses people want to stay in. Written [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":22377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,27],"tags":[9490,9491,9492,9493,9494,9495,5031,9496],"class_list":{"0":"post-22376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leisure","8":"category-reviews","9":"tag-books-on-leadership","10":"tag-feeding-unicorns","11":"tag-feeding-unicorns-book","12":"tag-jaw-advertising","13":"tag-jenicampbell","14":"tag-new-book-launch","15":"tag-new-books","16":"tag-the-good-business-woman"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feeding Unicorns: A bold new book for business leaders who care - Get it Pretoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/pretoria\/blog\/2025\/10\/29\/feeding-unicorns-a-bold-new-book-for-business-leaders-who-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feeding Unicorns: A bold new book for business leaders who care - Get it Pretoria\" \/>\n<meta property=\"og:description\" content=\"What if leadership isn\u2019t about being the loudest in the room, but the most human? 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