{"id":22953,"date":"2026-07-29T14:05:58","date_gmt":"2026-07-29T12:05:58","guid":{"rendered":"https:\/\/getitmagazine.co.za\/pretoria\/?p=22953"},"modified":"2026-07-29T14:05:58","modified_gmt":"2026-07-29T12:05:58","slug":"choosing-joy","status":"publish","type":"post","link":"https:\/\/getitmagazine.co.za\/pretoria\/blog\/2026\/07\/29\/choosing-joy\/","title":{"rendered":"Choosing joy"},"content":{"rendered":"<h4>She never set out to build one of Pretoria\u2019s most talked about coffee shops. Odette Palm simply followed a quiet conviction through one of the hardest seasons of her life, creating a place where kindness, connection and hope are always on the menu.<\/h4>\n<p>Sometimes, you meet someone whose story quietly stays with you.<\/p>\n<p>Not because they\u2019ve climbed Mount Everest or found a cure for Monday mornings. But because they remind you that extraordinary strength often looks remarkably ordinary. It is found in people who simply keep putting one foot in front of the other, even when life asks more of them than seems fair.<\/p>\n<p>Meeting Odette Palm is one of those moments. At first glance, she\u2019s the owner of Psalm, a lovely, intimate coffee shop in Montana that has captured the hearts of visitors from all across Gauteng. Scroll through social media, and you\u2019ll find countless comments from people wishing there was a Psalm in their own town.<\/p>\n<p>But spend a little time with Odette and you quickly realise the coffee shop is only part of the story.\u00a0The real story is the heart behind it.<\/p>\n<p>It\u2019s difficult to imagine now, but owning a coffee shop was never part of Odette\u2019s plan. \u201cPeople are often surprised to hear that,\u201d she smiles. \u201cPsalm was never part of some grand business strategy. It started as a dream God placed in my heart during one of the most difficult seasons of my life.\u201d<\/p>\n<p>There wasn\u2019t a dramatic lightbulb moment or a perfectly mapped out business plan. Instead, it was a quiet conviction that simply refused to go away. \u201cThe more I prayed, the stronger it became. Eventually I realised that obedience was more important than having all the answers.\u201d<\/p>\n<p>Even the name carries a deeply personal meaning. For Odette, Psalm isn\u2019t simply a reference to one of the Bible\u2019s most loved books, where joy, grief, hope and gratitude all sit comfortably alongside one another. It also quietly reflects her own story. Her surname, Palm, reminds her of the palm tree, a symbol of resilience and endurance. A palm tree bends through fierce storms, yet rarely breaks.<\/p>\n<blockquote><p>\u201cI wanted Psalm to feel less like a coffee shop and more like a place where people could pause. Life moves so quickly. My hope was to create a space where people could slow down, breathe and leave feeling lighter than when they arrived.\u201d<\/p><\/blockquote>\n<p>\u201cThere were moments when I felt bent by circumstances, but God sustained me.\u201d<br \/>\nIt\u2019s a simple image, yet one that quietly captures both the woman and the place she has created. That dream would eventually become Psalm, but not before life threw her a challenge she never saw coming.<\/p>\n<p>A cancer diagnosis has a way of changing everything. \u201cSuddenly, life becomes very real. Things that once seemed important no longer matter nearly as much.\u201d The months that followed were filled with uncertainty, difficult treatments and questions no one ever wants to ask. Yet, remarkably, they were also the months during which Psalm slowly started taking shape. While fighting for her own health, she was helping build a place that would one day become a source of hope for so many others.<\/p>\n<p>The more Odette shares, the clearer it becomes that Psalm wasn\u2019t built despite one of life\u2019s hardest seasons. In many ways, it was built because of it. She is the first to point out that she didn\u2019t do it alone. Family, friends and an entire community rallied around the dream. Her husband, Jacques, became an unwavering source of strength, while countless others stepped in wherever they could. \u201cIt really took a village.\u201d<\/p>\n<p>Looking back today, Odette says cancer changed far more than her health. \u201cIt taught me to stop postponing joy. We spend so much time planning for tomorrow that we sometimes forget the gift of today.\u201d<\/p>\n<p>Perhaps that\u2019s why Psalm feels different. Yes, the coffee is excellent. Yes, the d\u00e9cor is unique. But underneath the carefully chosen details is something far more personal. Every corner tells part of a bigger story. Ask Odette about the d\u00e9cor and her face lights up. \u201cSoft fabric drapes across the ceiling. A wall filled with clay jars catches your eye. A striking tree installation stands as a reminder that even difficult seasons have purpose, while the prayer wall quietly invites visitors to leave behind worries, gratitude or words of hope.\u201d<\/p>\n<p>Nothing is there by accident. \u201cI wanted Psalm to feel less like a coffee shop and more like a place where people could pause. Life moves so quickly. My hope was to create a space where people could slow down, breathe and leave feeling lighter than when they arrived.\u201d<br \/>\nWhether visitors recognise every symbol or simply appreciate the peaceful atmosphere doesn\u2019t really matter. What matters is how they feel. \u201cI hope people feel seen. Before they notice the coffee or the d\u00e9cor, I hope they experience peace. Whether someone is celebrating the happiest day of their life or walking through heartbreak, I want them to know they\u2019re welcome.\u201d<\/p>\n<p>Ask Odette what makes her smile most these days and, once again, she doesn\u2019t mention the beautiful interiors or the queues at the door. \u201cIt\u2019s the people. Watching complete strangers start conversations. Seeing someone quietly writing on the prayer wall. Hearing stories from people who arrived feeling discouraged and left with hope. Those moments remind me that Psalm was never really about coffee. It was always about people.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22955\" src=\"https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-267x400.jpg\" alt=\"\" width=\"267\" height=\"400\" srcset=\"https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-267x400.jpg 267w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-683x1024.jpg 683w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-768x1152.jpg 768w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-1024x1536.jpg 1024w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-1365x2048.jpg 1365w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-280x420.jpg 280w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-696x1044.jpg 696w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-1068x1602.jpg 1068w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-1920x2880.jpg 1920w, https:\/\/getitmagazine.co.za\/pretoria\/wp-content\/uploads\/sites\/26\/2026\/07\/odette-in-article-scaled.jpg 1707w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/p>\n<p>Some visitors have even shared how a Bible verse printed on their coffee cup found them at exactly the right moment, offering encouragement when they needed it most. Coincidence? Perhaps. Comfort? Without a doubt. That focus on people extends far beyond the coffee shop.<\/p>\n<p>Away from work, her greatest joy is spending time with hubby, their daughter, Hailey, and their dogs. Ask her what a perfect day looks like and the answer couldn\u2019t be simpler. \u201cA slow morning with coffee, time spent with God, seeing Psalm filled with people connecting and finding encouragement, then ending the day with my family. Nothing extravagant. Just the people I love, peace in my heart and knowing God is at the centre of it all.\u201d<\/p>\n<p>It is that simplicity that makes Odette so easy to connect with. Despite everything she has overcome, there isn\u2019t a trace of self-importance. Success, she says, looks very different to what it once did. \u201cToday, success means loving people well, being present for my family and knowing that what I\u2019m building is making a difference. If lives are being touched and people are finding hope, then I consider that success.\u201d<\/p>\n<p>Perhaps that is why Psalm has resonated with so many people. \u201cI think people are longing for authenticity. We live in a world that often feels rushed and disconnected. People want places where they feel seen, valued and loved.\u201d<\/p>\n<p>What would Odette say to someone currently walking through one of life\u2019s hardest seasons? \u201cThe chapter you\u2019re in right now is not the end of your story. There may be days when you can\u2019t see the way forward, but keep taking the next step. One of the greatest lessons I\u2019ve learnt is that God often does His deepest work in the seasons we would never choose for ourselves.\u201d<\/p>\n<p>It\u2019s impossible to leave Psalm without noticing the thoughtful d\u00e9cor, the aroma of freshly brewed coffee or the gentle hum of conversation. But the thing that stays with you most isn\u2019t something you can photograph. It\u2019s the quiet reminder, inspired by the woman who built it, that even life\u2019s most difficult chapters can become the beginning of something unexpectedly beautiful.<\/p>\n<p>Or, as Odette reminds us, perhaps we should all stop postponing joy.<\/p>\n<p>Follow <a href=\"https:\/\/www.instagram.com\/psalm_coffee_community\/\" target=\"_blank\" rel=\"noopener\">@psalm_coffee_community<\/a> on Insta or <a href=\"https:\/\/www.facebook.com\/profile.php?id=61590173261884\" target=\"_blank\" rel=\"noopener\">@psalmcoffeeshop<\/a> on Facebook or pop in for a cuppa at unit 2, Breed street, Montana Park.<\/p>\n<p>Text: RIALIEN FURSTENBERG. Image: HARVESTING PHOTOS PHOTOGRAPHY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>She never set out to build one of Pretoria\u2019s most talked about coffee shops. Odette Palm simply followed a quiet conviction through one of the hardest seasons of her life, creating a place where kindness, connection and hope are always on the menu. Sometimes, you meet someone whose story quietly stays with you. Not because [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":22954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,20],"tags":[10615,2532,10617,10616,10614,10618],"class_list":{"0":"post-22953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-people","8":"category-personalities","9":"tag-choosing-joy","10":"tag-get-it-pretoria","11":"tag-montana-park","12":"tag-odette-palm","13":"tag-psalm-coffee-community","14":"tag-psalm-coffee-shop"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing joy - Get it Pretoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getitmagazine.co.za\/pretoria\/blog\/2026\/07\/29\/choosing-joy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing joy - Get it Pretoria\" \/>\n<meta property=\"og:description\" content=\"She never set out to build one of Pretoria\u2019s most talked about coffee shops. 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