Sindisiwe Cele is the founder of SU Skincare and SU Crown. She’s a Ballito-based entrepreneur redefining beauty with clean, cruelty-free products that celebrate women’s natural glow.
If you ever meet Sindisiwe, you’ll notice something instantly – she radiates. Not just in the glowy-skin, flawless-makeup kind of way (though she’s nailed that, too), but in the way she moves through the world with intention, kindness and a quiet confidence that makes you lean in and want to hear her story.
Born and raised in Umlazi, Durban, Sindisiwe grew up in a home where love and discipline coexisted beautifully. Her father instilled deep respect and strong values, while her mother modelled the magic of balancing strength and softness. It’s this balance that has carried Sindisiwe through life and now runs through every drop of her proudly local skincare brand, SU Skincare, short for Sindisiwe Uzuri, meaning “beautiful” in Swahili.
A professional make-up artist for 16 years, Sindisiwe always had a creative streak and a deep connection to nature. But SU Skincare was born from something deeply personal: her own struggle with adult acne. Frustrated with products that promised the world but delivered disappointment, she began experimenting with natural ingredients in her own kitchen. The result? Skin that healed – and a spark that ignited a purpose-driven business.
“I knew I wasn’t the only woman craving something honest, natural and effective,” she says. And she was right. Today, SU is known for clean, cruelty-free products that go beyond skin-deep. “We’re skincare with a soul,” she smiles.
Her latest venture, SU Crown, celebrates beauty from skin to hair with premium wigs and extensions designed to enhance, not mask, a woman’s natural beauty. “The SU woman is intentional, soft but powerful. She’s done with unrealistic beauty standards and wants to glow on her own terms.”
And if you’re wondering what fuels all this ambition? The answer is simple: her daughter. Motherhood, Sindisiwe says, has softened her in the best ways, making her more present and patient. Her mornings begin with a kiss for her little one and a quiet moment of gratitude before the world starts pulling at her time.
When she’s not running her business, you’ll find her wrapped in a soft robe, barefoot in her garden, dancing around the house to Kizomba and Afrobeats, or sneaking away for a sunset and deep conversation.
At the heart of it all, Sindisiwe is building more than a brand. She’s building a movement – one where women embrace their natural beauty, honour their healing and choose themselves daily. “Filling your own cup,” she says, “isn’t a luxury… it’s a necessity.”
Details: www.sindisiweuzuri.com;
IG: @sindisiweuzuri
Text: Jennifer Campbell Photographs: Pagiel Chetty
Makeup: @sindisiweuzuri Hair: @sindisiweuzuri crown
Hairstylist: @zazas_hairboutique Stylist: @marcpercy
