Jockey amplifies support for Breast Cancer Awareness Month with PinkDrive partnership.
In South Africa, one in every 27 women is likely to be diagnosed with breast cancer in her lifetime – a sobering reminder of the importance of awareness, education, and early detection.
This October, in honour of Breast Cancer Awareness Month, Jockey South Africa is once again partnering with PinkDrive, the non-profit organisation dedicated to promoting the early detection of gender-related cancers. From 1 to 31 October, a portion of proceeds from all online bra sales will be donated to PinkDrive, helping to fund their life-saving outreach and screening initiatives.
Jockey has proudly supported PinkDrive over the years through awareness campaigns and community activations, and this latest initiative continues that commitment to making a meaningful difference. Together, they aim to empower women with access to essential health services and information that can save lives.
As a brand that has championed comfort and confidence for generations, Jockey remains deeply committed to caring for the communities it serves. The brand also encourages other corporates to get involved, because when businesses unite behind causes that prioritise public health and empowerment, the impact is amplified, creating lasting, positive change.
This month, every bra purchased represents more than just comfort. It’s a symbol of care, compassion and hope.
Together, we’re making a difference.
Shop the full Jockey bra range online at www.jockey.co.za.
