Ballito-based entrepreneur, Mikyla Stassen, has been passionate about fitness for as long as she can remember. While studying Strategic Business Management in 2022, she launched Gym Dog Activewear. Now, she’s just completed an exciting rebrand that marks the beginning of a new chapter.
What inspired you to start Gym Dog Activewear?
Being active has always been a big part of my life, and I truly believe that living a healthy lifestyle is the key to happiness and fulfilment. This drive to stay active and healthy led me to create the business. I launched the brand while in my third year of studies, combining my love for fitness with my passion for business. I set out to create activewear that not only feels amazing but also empowers people to tackle their fitness goals with confidence. My mission is to build a brand that helps others feel strong, confident and unstoppable in their fitness journey.
What is the story behind the name Gym Dog?
The name was chosen to embody the spirit of determination, loyalty, and strength that defines both the gym lifestyle and the bond between a person and their fitness journey. Just as a dog is known for its resilience, discipline, and unwavering commitment, we wanted a name that represented those same qualities in the world of fitness. Dogs are often seen as symbols of loyalty, and in the same way, our brand is committed to standing by our customers, helping them stay consistent, and pushing them to achieve their goals. We’re about embracing the grind, staying focused, and cultivating a mindset that no challenge is too big.
How has the Ballito community supported your business?
As a local brand, we’ve been fortunate to connect with people who share our passion for fitness and a healthy lifestyle. Whether it’s through word-of-mouth, showing up at our pop-up events, or supporting us on social media, the community has really embraced what we’re about. Their positive feedback, loyalty and encouragement have been invaluable in helping us grow. We’re proud to be part of a community that truly believes in our mission and is always cheering us on!
How do you personally stay motivated in fitness and business?
It is all about finding purpose and surrounding yourself with the right support system. In fitness, I make it a priority to focus on consistency, progress, and how good it feels to take care of my body. Whether it’s hitting new personal milestones or simply showing up, I always remind myself of the positive impact that movement has on my overall well-being.
In business, my motivation comes from seeing the confidence and happiness our customers experience when they train in our products. It is incredibly fulfilling. I’m also fortunate to have my wonderful husband by my side. Recently, he joined our brand as a director, and having him as my partner in this journey has been an absolute game-changer. He’s been my rock through the stressful times, and his support makes everything we do so much more meaningful. Together, we make an unstoppable team, and that synergy drives us to push boundaries and elevate the brand.
What makes Gym Dog Activewear different than other activewear brands?
Gym Dog Activewear stands out from other brands by offering an exceptional combination of quality, style, and affordability. Our activewear is made with premium, durable fabrics designed to provide comfort and support during any workout, while also being breathable and flexible for everyday wear. Unlike many high-end activewear brands, Gym Dog keeps prices accessible to the public without compromising on the quality you deserve. This balance of affordability and top-notch performance makes us a go-to choice for those who want reliable activewear that won’t break the bank. Plus, our designs are both functional and fashionable, ensuring you feel great both in and out of the gym.
What’s your favourite collection piece?
It has to be the V-Leggings. I love how they fit and shape the body, giving a flattering, sculpted look. The design provides a perfect balance of comfort and support, making them ideal for both workouts and everyday wear. The V-shape detail adds a stylish touch, and the leggings also have amazing pockets, which are perfect for keeping your phone or keys handy during a workout or run. They’re just a great all-around choice, and I feel amazing whenever I wear them!
Details: IG: @gymdogactivewear
Photographs: Pagiel Chetty
