We take a cheeky look at the evolution of undies…
While underwear might seem like a basic necessity, it has a surprisingly rich history. From ancient loincloths to high-tech, moisture-wicking fabrics, the evolution of underwear is a wild ride through fashion and function.
Bare necessities
Picture this: Ancient Egyptians in linen loincloths, Greeks sporting leather strips called subligacula, and Roman gladiators girding their loins. Back then, underwear was all about protection and practicality. Forget lace and frills; these early garments were strictly business.
Layers, laces and status symbols
Fast forward to medieval times, where underwear got an upgrade. Men wore braies – loose, knee-length linen shorts – while women slipped into long chemises under their heavy gowns. The wealthy flaunted fancier fabrics, and by the Renaissance, corsets and codpieces took centre stage, proving that underwear could also be a status symbol.
A brief revolution
The Industrial Revolution brought major innovations to our top-drawer essentials. Corsets became more structured, and men swapped out baggy undergarments for snug-fitting long johns. Then came 1876, when Jockey made history with the Y-front brief – hello, modern undies!
From functional to fabulous
By the 20th Century, underwear wasn’t just about necessity anymore – it became fashion. The 1920s introduced silk and lace lingerie, while the ‘30s saw the rise of the first adjustable-strap bras. By the ‘70s and ‘80s, brands like Jockey turned underwear into a statement piece. Who could forget those iconic ‘90s waistband peeks?
Comfort, tech, and sustainability
Today, underwear has officially entered the future. We’ve got breathable, moisture-wicking fabrics, seamless designs, and even eco-friendly options like bamboo and organic cotton. Plus, inclusivity is in – brands now cater to all body types, proving that comfort and confidence go hand in hand.
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Jockey’s new collection
Jockey’s Autumn/Winter ’25 collection boasts an expanded selection of prints and colours in the men’s range, alongside newly designed boxer shorts for women. The collection embraces individuality while maintaining the brand’s signature aesthetic. Expect pieces crafted from durable, high-performance fabrics that retain their shape and fit wash after wash.
Details: www.jockey.co.za
