Lerato Seliane, one of the winners of the 2024 Get It Cover Search, made possible by Kryolan Free State, is not just a fitness instructor – she’s a dedicated advocate for youth empowerment and community upliftment. With a heart for helping the next generation, Lerato has been actively involved in assisting underprivileged schools in Bloemfontein by introducing children to the joys of sport and fitness.
“Do small things with great love. That’s the foundation, and the rest will follow.”
Winning the 2024 Get It Cover Search was extremely unexpected for Lerato Seliane, but it’s just one of many accomplishments for this young lady. “I was shocked. I’m still shocked!” Lerato expresses.
Born and raised in Bloemfontein, Lerato was brought up by her mother and has always been proud of her roots in the city that has shaped her. Now, she’s using her platform and expertise to give back, particularly to the youth of Bloemfontein.
Lerato’s journey into the fitness world was more of a happy accident.
“I was actually working at Virgin Active when I discovered my passion for fitness,” she shares. “This career found me, and I believe that’s because it’s always evolving. I don’t like being bored, and fitness is constantly changing. I love being thrown into the deep end.”
One of the things that keeps Lerato connected to her community is the sense of unity that Bloemfontein offers. “I love that everything is central,” she says. “The day and night markets, the vibes around Lemo Fest and Cufa – such an experience! And these cute coffee shops – absolutely love them!”
Beyond her work as a fitness instructor, Lerato is committed to making a tangible difference in her community.
Her initiative to assist underprivileged schools with sports started when she was approached by someone with an idea that resonated with her deeply.
“I’ve always wanted to help the community, but I didn’t know where to start. When I was given the opportunity, I knew this was my chance,” she explains.
Text: Justine Fortuin Photographs: Gypseenia Lion
