Dentists encourage South Africans to look beyond their twice-daily brushing routine and embrace oral care as a full-day commitment.
With statistics from the South African Government indicating that gum disease ranks second only to the common cold in prevalence, affecting an estimated 90 per cent of citizens, the need for continuous oral hygiene has never been more pressing.
Dentyne has partnered with Dr Dineshen Govender, founder and co-owner of the Family Dental Care and The Smile Bar stores, to talk to South Africans about the importance of maintaining oral health throughout the day, especially between morning and evening brushing.
Bhavir Doolabh, Dentyne brand manager, says, “In today’s fast-paced world, people are constantly on the move — from meetings to social plans and everything in between. We want to empower people, particularly busy millennials, to understand that oral health isn’t just a two-minute task but a 24-hour ritual.”
According to Dr Govender, while brushing twice daily is essential, it’s not enough to fully protect teeth. “Your mouth is the gateway to the body and requires constant attention. From your morning coffee to snacks throughout the day, bacteria break down food particles and release acids that can lead to tooth decay and bad breath. The real risk often happens in the hours between brushing.”
He adds that an overlooked factor is saliva, which plays a critical role in neutralising acids and protecting teeth. A dry mouth increases the risk of oral health issues.
“Chewing sugar-free gum which include ingredients such as xylitol, sodium stearate and fluoride that help with refreshing your mouth, promoting whiter teeth and cavity protection, is one of the easiest ways to support oral health on-the-go. By stimulating saliva production, food particles are washed away and acids neutralised. By chewing sugar-free gum after a meal or coffee, you’re not just freshening your breath, you are actively protecting your teeth. It’s a small daily habit that can make a meaningful long-term difference.”
The ultimate benefit of a diligent, 24-hour oral care routine extends beyond physical health and affects confidence. A healthy mouth gives you the freedom to being the best version of yourself.
Doolabh says the #DentyneReady campaign highlights this connection, celebrating the self-assurance that comes from a healthy mouth. Being #DentyneReady is about feeling prepared for everyday moments — knowing your breath is fresh and your smile is at its best.
Feature image by Roma Odintsov.
