Rajah and Local Content Creators Unite to Serve Up Warmth and Hope on World Food Day.
In honour of World Food Day, which recently took place, Rajah partnered with three beloved local content creators to serve more than just meals. They served dignity, hope and comfort to communities in need.
World Food Day is a global call to action to end hunger and promote access to safe, nutritious food for all. As a brand deeply rooted in the belief that food brings people together, Rajah took this opportunity to turn content into care by calling on creators Nicholas Fraser (@nicholasfraser1), Keith Dodgen (@yungearn) and Shayan Shahinzadeh (@savage.shayan) to help prepare and distribute hearty chicken curry meals using Rajah’s signature curry powders.
The warm, flavourful meals made with love and Rajah weren’t just about nourishment, they were about connection and compassion. Said Deshnee Vardarajlu (Rajah Brand Manager, Unilever): “Rajah believes in the power of food to unite and uplift. World Food Day gave us a meaningful opportunity to work with passionate individuals who share our values”.
This initiative marked more than a moment of generosity, it underscored Rajah’s ongoing commitment to making a real difference through food, one plate at a time.