What type of gin drinker are you? Gin enthusiasts fall into distinct categories, each with their own rituals, preferences and approach to enjoying this spirit. Scholar, adventurer, social butterfly … there’s a Musgrave gin cocktail for you!
The Botanical Scholar
This discerning drinker approaches gin like a fine wine connoisseur. They can identify juniper notes from across the room and debate the merits of citrus peel versus whole citrus in distillation. The Botanical Scholar appreciates the art of gin-making and often enjoys their spirit neat, or with just a splash of premium tonic to preserve the botanical complexity.
Perfect match: Musgrave Original with a splash of tonic and a squeeze of lemon for the Classic G&T.
The Adventure Seeker
Always ready to try the latest gin innovation, these drinkers embrace unusual botanicals and experimental flavours. They’re the first to order that odd-sounding cocktail and love discovering gins that challenge conventional expectations. Their home bar is a testing ground for new combinations and creative serves.
Perfect match: A Musgrave original cocktail called Botanical Arrangement made with 50ml Musgrave Original gin, 50ml blue curacao liquor, 37ml Socks Hibiscus Syrup, 25ml Whey (emulsifier) and 25ml lime juice, garnished with three sprigs of fresh lavender and lemon zest.
The Cocktail Craftsperson
These gin lovers view their spirit as an ingredient in a larger symphony. They own professional bar tools, know the difference between stirring and shaking, and can craft everything from a perfect Negroni to innovative gin-based creations. They seek gins that hold their own in complex cocktails while complementing other ingredients.
Perfect match: A Pretty in Pink cocktail, made with 25ml Musgrave Pink Gin, 12.5ml cherry-blossom syrup, 12.5ml lime juice and one small drop of pink food colour. Shake ingredients with ice, and double strain into a chilled flute, then top with sparkling wine. Garnish with dried rose petals or a hibiscus flower … and to be even more fancy, sprinkle with lumo pink glitter.
The Nostalgic Romantic
This gin lover is drawn to heritage, tradition, and the stories that connect them to gin’s rich history. They appreciate classic serves, vintage glassware, and gins that honour traditional production methods. Often attracted to brands with compelling origin stories or historical connections.
Perfect match: Spiced Tea Negroni, a play on one of the world’s most traditional gin cocktails. Made with 35 ml Musgrave Pink Gin, 25ml rosso vermouth (Martini), a few drops each of orange bitters and aromatic bitters, topped up with warm sweet hibiscus tea. Garnish with an orange slice, half a cinnamon quill, two cloves, one star anise.
The Social Butterfly
Gin, for the social butterfly, is all about bringing people together. They host garden parties, weekend brunches, and impromptu gatherings, where a well-crafted G&T is the social lubricant that gets conversations flowing. They value approachable flavours that appeal to diverse palates and love gin that photographs well for their social media.
Perfect match: The Golden Pear. This cocktail is made with 50ml Musgrave Original Gin, 37.5ml Socks Pear Syrup, 25ml lemon juice, and a dash of cardamon powder. Shake all ingredients with a pinch of gold dust, strain into a glass and top with soda water. Garnish with sprinkle of gold glitter on top with a slice of fresh green pear.
Find more cocktails on musgravespirits.com
